Headlines - swallow.uk.com€¦ · Headlines July - August 2019 SMASHING SUMMER DEALS 0121 428 6850...

HeadlinesJuly - August 2019

SMASHING SUMMER DEALS

0121 428 6850 [email protected]

Swallow

HEADLINES · Jul-Aug 2019

Dear Customer…A very warm welcome to the

summer edition of Headlines!

As we move towards the

holiday season, the weather

and longer evenings provide

a great opportunity to boost

trade in your venue.

As a member of Unitas

Wholesale, we are able to

bring you the very best

offers and deals on summer

drinks to help you make the

most of the many exciting

opportunities coming up in

the summer months ahead.

The summer of sport sees

the return of Wimbledon,

which runs from 1st - 14th

July, the Tour de France

from 6th - 28th July and the

roar of the British Grand

Prix on 14th July. Northern

Ireland hosts The Open

Championship from 18th -

21st July marking an historic

return to Royal Portrush, and

for cricket fans, there is the

Ashes series against Australia

to look forward to in August.

Make sure you maximise

your profits during all the

major sporting events by

keeping chillers and back

bars fully stocked with the

most popular summer drinks

and snacks.

Beer lovers can enjoy both

International Beer Day on

2nd August and the ever

popular Great British Beer

Festival from 6th - 10th

August. Draw in the crowds

by hosting your own beer

festival to coincide with

these events.

Monday 26th August is the

final bank holiday of the

summer, ensure you are

fully stocked and organised

well in advance, taking

advantage of the fantastic

deals in Headlines! Here’s to

a summer of success.

great british beer festival

wimbledon

bank holiday

jul

aug

26

1

british grand prix The Open Championship

juljul

14 18

international beer day

aug

2aug

2114

106

Swallow

Jul-Aug 2019 · HEADLINES

wholesale drinks solutions

A bit about us…Swallow Wholesale Drinks Solutions is a proud family-run business born and built in the West Midlands, recently celebrating 30 successful years as Birmingham’s leading independent drinks wholesaler. With an impressive product portfolio consisting of Beers, Wine & Spirits, Ciders, Soft drinks, Gas & Snacks, we distribute a vast range of premium brands to the on-trade across the city and its surrounding areas, providing solutions to each customer’s individual drinks needs.

Continuing to supply a variety of establishments and delivering six days a week in our new fleet of branded vehicles, Swallow Drinks aims to provide all of its customers with a fast, professional service that meets their on-going demands.

With our own in-house technical services department Swallow Dispensed Drinks Solutions, we really are the full on-trade service, making us the preferred route to market in the Midlands.

Please feel free to contact us, our friendly and personable team are waiting to help!

We look forward to hearing from you.

0121 428 6850 (option 1) • [email protected]

Swallow


Swallow


BIRMINGHAM BREWING CO

EXCLUSIVE SWALLOW ALE

SECOND CITY PALE 4.4%

30LTR - SANKEY

£72.49

Swallow


4.0% Citrus Pale Ale

£79.99 per 30Ltr

4.1% Triple Hopped Bitter£79.99 per 30Ltr

4.4% Dry Hopped Lager

£79.99 per 30Ltr

5.5% IPA

£89.99 per 30Ltr

BIRMINGHAM BREWING CO

BANKS BREWERY

3.8% Pale Ale

£63.95 per 30Ltr

5.0% IPA

£72.49 per 30Ltr

4.0% Dry Hopped Lager

£63.95 per 30Ltr

4.5% Pale Ale

£118.50 per 50Ltr

CRAFT ALES

JOULE’S BREWERY

4.8% Indian Pale Ale

£74.95 per 30Ltr

4.3% Craft Lager

£69.95 per 30Ltr

4.5% Arizona Pale Ale

£71.49 per 30Ltr

Sankey Grundy

4.8% Cornish Lager

£69.95 per 30Ltr

4.5% IPA

£79.95 per 30Ltr

4.5% Pale Ale

£72.95 per 30Ltr

4.5% California Pale Ale

£69.95 per 30Ltr

ST AUSTELL

Swallow


GREENE KING

CRATE BREWERY

MEANTIME

4.7% IPA

4.5% Pale Ale

£78.50

£79.99

per 30Ltr

per 30Ltr

4.1% Yakima Red Ale

3.6% Session IPA

£76.49

£74.99

per 30Ltr

per 30Ltr

4.2% Lager

6.0% IPA

£74.95

£93.99

per 30Ltr

per 30Ltr

CRAFT ALESSankey Grundy

4.6% Lager

£72.99 per 30Ltr

4.6% IPA

£72.99 per 30Ltr

5.5% IPA

£94.95 per 30Ltr

4.0% Session IPA

£85.75 per 30Ltr

HEINEKEN BREWERY

5.3% Grapefruit IPA

£77.99 per 30Ltr

4.5% Pale Ale

£73.75 per 30Ltr

5.6% Thistle IPA

£77.99 per 30Ltr

Swallow


Craft beer is the biggest thing to happen to the beer market in a generation, with more interest in quality beer than ever before.

Mike Benner, SIBA Chief Executive

Get crafty

45%of consumersare happy topay more forgenuinecraft beer

2/3customers are attracted

to craft beerbecause they see it as a

premiumhigh qualityproduct

craft beer

24%of consumers would be

more likley

selection of

to visit a pub or resteraunt

if it had a good





craft beer


more likley

selection of


if it had a good





craft beer


more likley

selection of


if it had a good

SIBA British Craft Report 2019 • **The Drinks Business, April 2019 • ***MA 25.1.19

*Figures from Marston’s On Trade Report 2018

No and low growth acceleratesDemand will continue to rise for craft lager and

no/low alcohol products. There is a new gap in the market for “lower” ABV drinks and this area will

continue to expand.

Craft rangeIPAs and Pale Ales have been rising in popularity for

some time and make up 60% of the craft beer market. Traditional styles such as brown ale have seen sales fall but should also be included in your craft beer range.

Savvy consumers are drinking less alcohol less often, but drinking

better; increasingly choosing quality local craft over mainstream beers.

Younger drinkers are drinking less but drinking better quality

beer. The most significant change between the 2017 and 2019

surveys was in the number of 25 to 34-year-olds drinking beer more regularly than once a week from

26% in 2017 to 16% in 2019.

Younger drinkers

“

“

T r e n d s f o r 2 0 1 9

Consumers and retailers will increasingly need assurances on quality through schemes like the

SIBA Brewers Food Safety & Quality Standard.

Quality assurance

Canned Beer dominates. Breweries that switched from bottles to cans found on average

that their rate of sale almost tripled.**

Canned beer

Consumers will increasingly choose beers from breweries they share ethical values with.

Ethical values

***

Consumers believe genuine craft beer should come from a small

independent brewery.

British Independent Brewers brewed 0.8% more beer in 2018,

compared to 2017.

890 jobs are expected to be created by small independent

brewers in 2019.

Independent craft brewer growth

Craft lager gains

LAGER 35%

ALE65%

Craft beer value split*


Craft beer value growth yoy*

0%

5%

10%

15%

20%

25%

LAGE

R

ALE

23.9%

16.9%

Craft lager gains

LAGER 35%

ALE65%

Craft beer value split*


Craft beer value growth yoy*

0%

5%

10%

15%

20%

25%

LAGE

R

ALE

23.9%

16.9%

Drinking less, but better!

Swallow


5.2%

per 30Ltr

£74.994.7%

per 30Ltr

£72.99

Swallow


Swallow


BREWED IN THE UK *T&C’s Apply, subject to availability

ADVERT_BUL_0007.indd 1 08/03/2019 15:56

Swallow


Swallow


£5.09 per bottle

Antico Fregio Garganega Pinot Grigio

BUY 6 GET 1 FREE

BUY ANY 12 GET 1 FREECAPE MARLIN

CAPE MARLIN SHIRAZ

Soft and juicy with red and black fruits, bramble, black pepper, smoke and

cranberries.

CAPE MARLIN CHENIN BLANC

Fruit forward, fresh, fragrant and aromatic with tangerine, yellow and red

plums and nectarine notes.

£4.69PER BOTTLE

Swallow


BUY 12 BOTTLES GET 1 x SAUVIGNON BLANC OR MALBEC FREE

?MALBEC

PICPOUL

SAUVIGNON BLANC

VIOGNIER

£5.49 per bottle

£6.07 per bottle

£5.49 per bottle

£6.07 per bottle

A soft, easy-drinking Malbec from the South of France, made in a modern style. Upfront fruit of blackcurrants and plums well-balanced in the mouth with good acidity.

A discreet bouquet, fine and pleasant with aromas of acacia and hawthorn flowers. Elegant on the palate, this lively wine displays good balance between acidity and structure.

Its style is more New World with crisp, tropical fruits than is expected from this part of France. Fresh white flowers and grapefruit on the nose which is reflected on the clean palate with a citrus burst on the finish.

Crisp and fruity Viognier. Lemon aromas with peach and apricot and a rich and refreshing finish.

Swallow


White Orchid Sauvignon Blanc

Red Orchid Merlot

Pink Orchid Zinfandel Rosé

Attractive with a nose of ripe Conference pears with hints of passion fruit and elderflower.

Delicate pretty pink in colour. Fabulous aromatic

intensity displaying tropical melon and strawberry flavours.

Succulent raspberries and red plums with a soft, balanced palate

showing fragrant violets and redcurrants.

£4.69per bottle

£4.69per bottle

£4.69per bottle

Orchid- Full Range -

BUY 12 GET 1 FREE NET £4.33 PER BOTTLE

Swallow


BUY ANY 12 GET ONE FREE

P ierre Lac as s e

R io Ro c a



£4.49per bottle

£4.49per bottle

£4.49per bottle

EUCA HILL

JOEY BROWN


£4.49per bottle

Swallow


BUY 12 GET ONE FREE

NET £5.62 ONLY

TANANGA SAUVIGNON BLANC

£6.09per bottle

NEW ZEALAND

Swallow


Swallow


NEW Honey & Rum Liqueur 29% 70cl

£19.89 £25.85 £23.69

Swallow


Swallow


BUY 4 CASES GET 1 FREE

wholesale drinks solutions

Swallow


AUG

26August Bank HolidaySummer is here and August is host to the last of the 2019 bank holidays before Christmas. With customers eager to enjoy the summer sun with friends and family, the bank holiday weekend offers a fantastic opportunity to boost sales and increase footfall at your venue.• Make your venue inviting with hanging baskets to brighten things

up, attract passing trade and set a cheerful welcoming tone.• Promote all of your events well in advance using posters, A boards,

banners and social media.• Special offers on pitchers of cold cider, lager and cocktails are a

great way to increase sales.• Offer soft drinks and mocktails for children and non-drinkers. • Families are key to a successful bank holiday weekend. Concentrate

on family dining with attractive special offers. Free kids meals are sure to go down well, just remember to protect your margins!

• Host a family fun day to draw in the crowds – offer outdoor games, activities and music as well as a children’s entertainer, face painter or bouncy castle and you’re on to a winner.

• Live music is a great way to attract customers to your venue over the bank holiday weekend. Get local bands involved and use their social media as well as your own to spread the word.

• Make your outdoor areas the place to be ahead of the bank holiday weekend – comfortable furniture, parasols, patio heaters and clean, litter free areas will help attract customers to your venue and keep them there for longer.

• BBQs are a guaranteed and versatile winner for the summer months. They increase food sales, drive up drinks sales and attract larger groups of customers. Focus on hand-held foods such as hot dogs, chicken and burgers for a broad appeal and supplement your food offering with salads, garnishes and fries to drive up the average spend.

Plan for success��

The Great British Beer Festival returns to Olympia from the 6th – 10th August as we celebrate all things beer this summer. Organised annually by the Campaign for Real Ale (CAMRA), the GBBF has been running for over 40 years and is set to be even bigger.

With around 900 different drinks available, organisers call it the “Biggest pub in the world”. Of the 900 drinks, more than half are beers from British brewers.

Why not run your own British Beer Festival this summer and fly the flag proudly behind your bar?

Here’s some of our favourite British beers:

GreatBritish

Beers

Swallow


COMINGSOON! sep

20Rugby World Cup Oct

31HAlloweenSep

19Cask Ale Week

**https://www.morningadvertiser.co.uk/All-products/Latest-Booking-Trends-from-Zonal-and-GCA) • ***(https://www.morningadvertiser.co.uk/Article/2019/04/25/What-are-the-biggest-changes-in-alcohol-consumption)https://sproutsocial.com/insights/bars-restaurants-social-media-guide/ • *https://www.morningadvertiser.co.uk/Article/2016/06/15/Pub-social-media-tips

TwitterMonday - Friday, 12pm-6pm 5 times per day

FacebookThursday & Friday, 1pm-3pm 1-2 times per day

InstagramMonday, 3pm-4pm 1-2 times per day

Make sure you respond to customer feedback or questions quickly.

Connect with your customers• Including photos, links or videos in your tweets and posts

leads to higher levels of engagement from users – make sure your pictures are good quality and inviting.

• Posts promoting your venue should always include a photo and an offer/call to action.

• Encourage customers to check in/tag your venue.• Always seek consent before sharing customer photos on your social media!

The benefits of Facebook• Facebook is the most useful platform for On Trade venues*• You can easily share key information about your venue

(location, contact details, opening hours, etc) Make sure these are correct and up to date on all platforms.

• Allows you to share videos, pictures, positive reviews and respond to customer feedback/enquiries.

Be organised & interesting!• Plan a social media calendar for each month. Include events

at your venue or in the local area and big sporting fixtures.• Let your audience know when you list new products.• Post a variety of content not just promotions and offers.

Your online identity• Verify your Facebook page by clicking verify page under settings.• Make sure your profile pictures represent your business by

using either your logo or an image of your venue – being recognisable is important to being found and liked. Keep this consistent across all platforms.

• Utilise useful Facebook Business Page attributes such as add the book now button, upload your menu and allow reviews. Booking a table online has now overtaken telephone reservations.

Fun fact

Testimonial quote

Poll questions

Contest or giveaway

Behind the scenes photo

Local news

Funny image or meme

Share an article

Respond to a FAQ

Meet the team

What to post

When to post

#GetSocial Social Media’s popularity has exploded over the last 10 years, in particular Facebook, Instagram and Twitter - you can use it to promote to existing customers and to attract new ones to your venue. Use it to its full potential to help your business and revenue grow!

of UK consumers prefer to make bookings online.**45% adults have discovered a new

beverage on social media and considered buying it.***7/10

Terms and Conditions1. All offers are available from 1st July to 31st August 2019 unless otherwise stated. 2. All offers are subject to regional

availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract,

which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s

confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.

Swallow (Soft Drinks, Beer & Cider Wholesaler Ltd)Stonehouse Lane, Bartley Green, Birmingham, B32 3AHTel: 0121 428 6850 Fax: 0121 428 6858Email: [email protected]: www.swallow.uk.comAWRS URN: XJA W000 0010 0730

Summer Specials from

1986 - 2018

32& COORS

Please contact Swallow for generous deals on all Molson Coors draught brands.

Headlines - swallow.uk.com€¦ · Headlines July - August 2019 SMASHING SUMMER DEALS 0121 428 6850...

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