DISPLAY HEADLINES SEO HEADLINES
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AVOID JOURNALESE NO KEYWORD SALAD SAY IT IN A SENTENCE QUESTION W/ CAUTION FIND SPECIFICS WRITTEN FOR HUMANS IDENTIFY KEY POINTS Goal: Be clicked Fun when appropriate Goal: Be found AND clicked 50 to 60 characters max WHO, WHERE, HOW, ETC. CLEAR AND DIRECT WHAT STANDS OUT? PUNS PARTIAL QUOTES COLONS DISPLAY HEADLINES SEO HEADLINES IN HEADLINE EMERGENCY SAY WHY IT MATTERS CONVERSATIONAL PEOPLE NOT POLICY USE ARTICLES A AN THE unless hed makes sense without getting the pun
Transcript of DISPLAY HEADLINES SEO HEADLINES
AVOID JOURNALESE
NO KEYWORD SALAD
SAY IT IN A SENTENCE
QUESTION W/ CAUTION FIND SPECIFICS
WRITTEN FOR HUMANS
IDENTIFY KEY POINTS
Goal: Be clickedFun when appropriate
Goal: Be found AND clicked 50 to 60 characters max
WHO, WHERE, HOW, ETC.
CLEAR AND DIRECT
WHAT STANDS OUT?
PUNS PARTIAL QUOTES COLONS
DISPLAY HEADLINES SEO HEADLINES
IN HEADLINE EMERGENCY
SAY WHY IT MATTERS CONVERSATIONAL PEOPLE NOT POLICY USE ARTICLES
AANTHE
unless hed makes sense without getting the pun