HBR Hulu Case Study Analysis
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Transcript of HBR Hulu Case Study Analysis
Hulu: An Evil Plot to Destroy the World? Sheryl Kantrowitz, [email protected]
NOTE: Please see the following FOUR slides for ‘close-ups’ section-by-section.
GOVERNANCE
USERS/ BENEFICIARIES
REGULATORY+
INFLUENCERS
PROVIDERS
CONTENT PROVIDERS
SUBSCRIBERS
THE ECOSYSTEM OF TV EVERYWHERE
WIRELESS, CABLE + SATELLITE OPERATORS
TV STREAMING SERVICES
CONTENT PROVIDERS SUBSCRIBERS
THE ECOSYSTEM OF HULU
WIRELESS, CABLE + SATELLITE OPERATORS
THE ECOSYSTEM(s)
STRENGTHS WEAKNESSES
● content accessibility● overs DVR-type
functionality● flexibility of devices● may use from
different locations ● can customize which
‘channels one subscribes to’
● on-going subscriptions with various providers
● advertising ● cost
● share with friends / embed as a player in sites
● flexibility of devices● may use from
different locations ● basic = free
● advertising● Hulu Plus = cost
RICH PICTURE OF HULU
Original Content Providers (HBO, Netflix, SHOWTIME, Starz, etc.
Late to market with original programming
21st Century Fox, theWalt Disney Company and NBCUniversal OWN HULU and produce much beloved content viewers love (outside of Hulu streaming)
Users / Subscribers
restrict supply (# of episodes + release date)
A new disruption for Hulu would be if networks and
cable channels that they have not yet signed on to
provide content via Hulu launch their own TV
Everywhere Apps beforehand. This could prohibit their
interest in adding their content to Hulu’s system.
Thank you. Sheryl Kantrowitz, [email protected]