Drew Kessler

Tea Tree Systems

The Body Shop

Table of Contents

• Why do people buy from The Body Shop?– Unique Services– Consistency and Care– Smart Franchising– Marketing/ Public Relations

• Conclusion

• Works Cited

Why do people buy fromThe Body Shop?

Provides Unique Services

• Provides each product in five sizes.– Larger selection.

• Refill service with 15% discount.• Less expensive than exclusive department

store lines.• Suggestion boxes in every store.– Create better products to match customer needs.

Consistency and Care• All natural products.• Detailed product information provided• Every store has the same look and feel.• Focused on friendliness.• Customers feel as if they are contributing to a cause

Franchising

• Increased brand recognition.• Only allowed franchising to those who shared

the companies passion.• Club membership card.– Special deals for all members.

Public Relations/ Marketing• Programs involved in:

– Activate Self Esteem • Say Yes to Safe Sex.

– Stop Animal Testing• Cruelty Free.

– Support Community Trade• Hand Crafted Accessories.

– Protect Our Planet• Bag for Life.

– Defend Human Rights• Stop Sexual Trafficking of Young People.• Stop Violence in the Home.

Conclusion

• Why do customers buy from The Body Shop?– Unique Services– Consistency and Care– Smart Franchising– Marketing/ Public Relations

Works Cited• The Body Shop International. (2010, March 3).

The Body Shop Home. Retrieved from http://www.thebodyshop-usa.com/index.jsp?cm _re=Tyra_SkinCareKits New-_-Navigation-_-logo

• Harvard Business Review, July 1995, “The Body Shop International”. P. 1-13

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