Hartlepool Borough and NRF Survey 2006 Bobby Duffy, Deputy Managing Director Leon Page, Senior...

Hartlepool Borough and NRF Survey 2006

Bobby Duffy,Deputy Managing DirectorLeon Page,Senior Research ExecutiveIpsos MORI Social Research Institute

2

Introductions

Ipsos MORI – formerly MORI – UK’s second largest research company work across all social policy areas, as well as private sector research political polling less than 2% of our work Regeneration and Planning 3rd/4th largest area

Regeneration Research Unit – range of research: national evaluations of government programmes (eg NDC, Neighbourhood

Wardens, SRB, City Challenge etc) local area work for individual regeneration partnerships (over 100), including

previous work for Hartlepool NDC and 2004 survey across Hartlepool Borough and NRF

planning work and consulting residents stakeholder surveys

3

Bobby Duffy – Head of Ipsos MORI Regeneration Research Unit for 8 years overseeing just about all national evaluations and local area work

Leon Page – Senior Research Executive, overseeing NDC National Evaluation Household Survey, as well as work for individual partnerships

Introductions

4

Why Survey Research?

Focusing on survey research today - which has range of uses…

WHY

identify local priorities

indication of views on performance

customer/service user satisfaction

evaluation/monitoring

WHEN

before formulating policy - helps with development stage

during and after to monitor/evaluate

5

Advantages of survey research “Hard” data Statistically reliable Easier to justify decisions with hard data? Easily reproducible - can measure changes over

time Residents want it … but only if acted upon…

Why Survey Research?

6

32%

39%

40%

41%

52%

55%

62%

81%

-33%

-33%

-27%

-26%

-19%

-24%

-11%

-6%

Base: All respondents (1545)

Opinion surveys

% Support

Local referendum

Residents groups

Neighbourhood Forums

% Oppose

Ward Advisor Board

Elections for Mayor

Council meeting

Ward committee

People do want to be consulted

7

0%

29%

21%

23%

11%

69%

38%

37%

29%

Base: 1016 Dover residents

Keep you informed

Q Which are the most important for local District Councillors to do?

Support the local community

Deal with complaints

Listen to the views of local people

Attend local Council meetings

Represent local Council meetings

Attend open meetings with local residents

Hold surgeries for people with problems

Don’t know

…because they see it as way to be listened to

8

But need to see action…

Consultation fatigue a real problem, particularly in regeneration areas – seen in NDC study

Show us something, do something about it, not just consultation

Don’t just listen to us and that’s the end of the story, but take all the information and actually do something about it so we see what’s happening and we know we’ve been heard – don’t keep it all behind closed doors

9

Survey Design

Hartlepool survey combines Total sample of c1,250 interviews in Hartlepool – large, reliable sample NRF sample c900, including 400 in the NDC c350 interviews in wider Hartlepool to make up total and for comparison allows us to look at various sub-areas

Interviews conducted face-to-face in-home with residents 16+ between May and November 2006, strictly randomly selected

20 minute interview, drawing on NDC main questionnaire and other national studies

… and questionnaire from similar study in 2004

Will highlight “statistically significant” differences and change – but careful with interpretation of findings from sub-areas

10

Wider comparisons

Three types of other information used to provide context to study… NDC Comparator Survey: 3 x 39 wards in same

districts as NDCs, with similar deprivation scores but not bordering. Very useful comparison for NRF areas too?

National Benchmarks from our own and national government surveys

Local government normative database (on service satisfaction)

11

Some of the main messages we’ll see…

NRF area residents have relatively low qualifications, are less likely to be in work and have low incomesSatisfaction with accommodation and area relatively high in Hartlepool overallBut particular problems with drugs, litter, dogs, teenagers hanging around…but significant progress on rundown properties, car crime, burglary, vandalism, drugs (although still way to go)Feelings of influence and involvement relatively lowBut feelings of safety have increased more in NRF area than Hartlepool as a whole Improvements in community/youth facilities?Health a particular challenge in NRF area, particularly smoking levels

12

Malcolm Walker on NDC

13

Main findings from NRF and Hartlepool Borough

survey

14

Contents

1. Who lives in the area?

2. Satisfaction with homes and the area, including key problems

3. Community and involvement

4. Crime and safety

5. Local services

6. Health

15

1. Who lives in the area?

16

10%

21%

15%

25%

28%

9%

28%

21%

27%

14%

11%

23%

17%

27%

21%

15%

24%

18%

14%

27%

Significantly lower levels of qualifications in NRF area

NRF Aggregate ComparatorHartlepool Borough

Level 1 or below

Level 4+

National

Highest Qualifications – NVQ Level Equivalents – Working Age

Level 2

Level 3

No quals

Base: c1,250 adults in Hartlepool, May-November 2006

17

10%

21%

15%

25%

28%

9%

28%

21%

27%

14%

11%

23%

17%

27%

21%

15%

24%

18%

14%

27%


Level 1 or below

Level 4+

National

Highest Qualifications – NVQ Level Equivalents – Working Age

Level 2

Level 3

No quals


Significantly lower levels of qualifications in NRF area

18

49%

7%

7%

20%

11%

6%

48%

5%

9%

23%

10%

5%

39%

8%

13%

24%

12%

4%

NRF residents less likely to be in work and more likely to be sick or disabled


In paid work

Unemployed

Sick or disabled

Retired

QW01 Which of the statements on this card apply to you?

At home/not seeking work

Full-time education


19

70%

19%

12%

53%

33%

12%

44%

39%

15%


NRF area has fewer home-owners…

NRF AggregateHartlepool Borough

Owner occupier

Social renter

Private renter

National

Burbank 70% Social rented

20

…and nearly half with incomes below £200 per week

Under £200 p/w (under £10,400 p/a) 32%

15%

39%

46%

Q Can you tell me which band your household’s total gross income from all sources falls in?

BurbankUnder £10,400 p/a = 52%

ComparatorNRF Aggregate NationalH’pool Borough


21

2. Satisfaction with Home and Area

22

% Verysatisfied

% Slightly dissatisfied

% Very dissatisfied

% Fairlysatisfied

Very high levels of satisfaction with accommodation…

68

58

50

58

25

32

39

33

3

4

3

3

4

5

4

2

3

3

2

2

QHO3 Taking everything into account, how satisfied are you with your accommodation?

Comparator

NRF Aggregate

Hartlepool Borough

National

% Neither/nor

Dyke House/JacksonVery Satisfied 49%


23

% Verysatisfied


% Very dissatisfied

% Fairlysatisfied

…which have not really changed

68

68

57

58

50

50

27

25

34

32

38

39

2

3

3

4

3

3

5

4

5

5

1

2

2

3

4

3

2

1

QHO3 Taking everything into account, how satisfied are you with your accommodation?

Comparator

NRF Aggregate

Hartlepool Borough

2004

2006

2004

2006

2006

% Net change

-3

-1

% Neither/nor

2004


+2

24

% Verysatisfied


% Very dissatisfied

% Fairlysatisfied

Satisfaction with area not quite as high overall, but similar to other areas…

43

32

27

48

40

46

46

39

7

5

7

9

10

6

5

7

8

3

8

5

QQL1 Taking everything into account, how satisfied are you with this area as a place to live?

Comparator

NRF Aggregate

Hartlepool Borough

National

% Neither/ nor

Very satisfiedDyke House/Jackson 21%

NDC 21%


25

% Verysatisfied


% Very dissatisfied

% Fairlysatisfied

…and some positive change in NRF area

42

43

29

32

26

27

41

40

46

46

45

46

5

9

8

7

7

10

9

13

10

5

5

8

7

7

8

7

5

7

QQL1 Taking everything into account, how satisfied are you with this area as a place to live?

Comparator

NRF Aggregate

Hartlepool Borough

2004

2006

2004

2006

2004

2006

% change

0

+6

% Neither/ nor


+2

26

Also looked at range of possible problems in

area…

27

11%

20%

6%

8%

14%

5%

16%

17%

4%

17%

23%

6%

Dogs, litter and neighbours…


Dogs causing nuisance or mess

Litter and rubbish in the streets

Problems with neighbours

National

QQL3 I would like you to tell me whether each of the following is a problem in this area?

% SERIOUS problem

A

B

C


NDC 11%

Owton 10%

NDC 37%

Owton 37%

Rossmere 8%

NDC 25%

28

11%

20%

6%

8%

14%

5%

16%

17%

4%

17%

23%

6%

Dogs, litter and neighbours…


Dogs causing nuisance or mess

Litter and rubbish in the streets

Problems with neighbours

National


% serious problemChange

%

+3-1-1

n/a

-2-4-8

n/a

-2-2-1

n/a

A

B

C


29

4%

19%

13%

20%

6%

19%

9%

10%

22%

15%


Run down properties

Speed/volume of traffic

Poor quality/lack of parks and open spaces

National


% serious problem

D

F

G

Run-down properties, traffic and parks


LOTS of variation eg…Rift House/Burn Valley

Rossmere positiveDyke House/Jackson

negative

Burbank 4%

NDC 34%

Dyke House/Jackson 22%

NDC 29%

30

4%

19%

13%

20%

6%

19%

9%

10%

22%

15%


Run down properties

Speed/volume of traffic

Poor quality/lack of parks and open spaces

National


% serious problemChange

%

-4-8-3

-2-2-7

n/a

-4

-3

D

F

G

Run-down properties, traffic and parks


-6

31

5%

13%

9%

10%

7%

9%

5%

7%

13%

7%


Poor public transport

Vandalism, graffiti and other deliberate damage to property

Household burglary

National


% serious problem

Burbank 16%

North H’pool 14%

Public transport, vandalism and burglary

H

I

L



NDC 18%

North H’pool 18%

Owton 19%

32

5%

13%

9%

10%

7%

9%

5%

7%

13%

7%


Poor public transport

Vandalism, graffiti and other deliberate damage to property

Household burglary

National


% serious problem2004

%

+2+3-3

-4-7-6

-6-9-6

Public transport, vandalism and burglary

H

I

L


n/a

33

16%

26%

19%

10%

16%

11%

8%

20%

17%

11%

23%

25%


Car crime

Teenagers hanging around on streets

Drug dealing and use

National


% serious problem

Owton 23%

Car crime, teenagers and drugs

M

N

O


NDC 40%

Owton 42%

Owton 40%

34

16%

26%

19%

10%

16%

11%

8%

20%

17%

11%

23%

25%


Car crime

Teenagers hanging around on streets

Drug dealing and use

National



%

-7-11-9

-2-5-8

-4-9-6

Car crime, teenagers and drugs

M

N

O


n/a

n/a

n/a

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3. Community and involvement

36

Half feel part of the local community, slightly lower in NRF…

Great deal/fair amount 45%

54%

54%

45%

Q Overall, to what extent do you feel part of the local community?

Rossmere 57%



Similar to 2004

37

Feelings of influence also slightly lower in NRF area…

Yes25%

34%

28%

23%

Q And do you feel you can influence decisions that affect your area?


Owton 15%

Rossmere 16%


Also similar to 2004

38

…and active involvement lower in Hartlepool than nationally…

Yes12%

23%

14%

13%

Q Have you been involved in any local organisation on a voluntary basis over the last three years (i.e. work for which you are not paid, except for expenses)?

North H’pool 21%



Again, same as 2004

39

But does involvement matter…?

40

Aston

Finsbury

Preston Road

Kensington

Kings Norton

Radford

ABCD

R2 = 0.0038

0

10

20

30

40

45 50 55 60 65 70 75 80 85

Satisfaction with area 2004 (%)

Levels of involvement 2004 (%)

Base: All NDC areas Source: Ipsos MORI

Involvement vs satisfaction with area in NDC areas in 2004

Hartlepool

41

Aston

Finsbury

Preston Road

Kensington

Kings Norton

Radford

ABCD

R2 = 0.0038

0

10

20

30

40

45 50 55 60 65 70 75 80 85

Satisfaction with area 2004 (%)

Levels of involvement 2004 (%)

Base: All NDC areas Source: Ipsos MORI

Involvement vs satisfaction with area in NDC areas in 2004

Hartlepool NDC

42

…but influence does?

43

Marsh Farm Seven Sisters

Devonport

Thornhill

Burngreave

R2 = 0.2584

-10

0

10

-5 0 5 10 15

Change in perceived quality of life 2002-2004 (%)

Base: All NDC areas

Change in influence vs change in perceived quality of life 2002-2004

Change in influence 2002-2004 (%)

Source: Ipsos MORI

Hartlepool NDC

44

4. Crime and safety

45

Feeling safe in the area…

Unsafe41%

30%

34%

38%

Q How safe do you feel walking alone in or around this area after dark? Would you say you feel…?


Owton 48%

NDC 47%



Feelings of safety similar to 2004

46

BUT most positive change in NRF area…

More safe14%

23%

Q Would you say this area is more or less safe, or about as safe as three years ago?

Burbank 40%

NRF AggregateH’pool Borough


47

Police rated slightly below national average, particularly in NRF...

Satisfied

62%

13%

55%

21%

48%

18%

Q And how satisfied are you with the quality of the service provided by the police?

Burbank73% Satisfied

Dissatisfied

NationalNRF AggregateH’pool Borough


No change in satisfaction, BUT dissatisfaction gone down, particularly in NRF (from 29%)

48

5. Local services

49

Satisfaction with sports clubs/facilities similar in NRF, but higher than national

Satisfied74%

16%

76%

14%

Q Using this card, I would like you to tell me how satisfied or dissatisfied you are with the quality of each in this area… Sports clubs/facilities

Burbank 33% dissatisfiedDissatisfied



Ipsos MORI Normative database – average satisfaction score = 64%

50

Youth and community centres also similar across area, but much higher than national

Satisfied74%

18%

74%

16%

Q Using this card, I would like you to tell me how satisfied or dissatisfied you are with the quality of each in this area… Youth and community centres

Dissatisfied



Base sizes too small for reliable trends, but suggestion improved?


51

Public parks/open spaces on par with national, but large variations by area

Satisfied73%

22%

68%

28%

Q Using this card, I would like you to tell me how satisfied or dissatisfied you are with the quality of each in this area… Public parks/open spaces

Dyke House/Jackson47% dissatisfied

Dissatisfied


Rossmere85% satisfied

Rift House/ Burn Valley94% satisfied



52

Children’s play areas less well rated, but similar to national

Satisfied57%

36%

51%

44%

Q Using this card, I would like you to tell me how satisfied or dissatisfied you are with the quality of each in this area… Children’s play areas

Dyke House/Jackson59% dissatisfied

Dissatisfied




53

6. Health

54

Overall rating of health slightly lower in NRF…

Good48%

60%

50%

43%

Q Over the last 12 months, would you say that your health has on the whole been good, fairly good, or not good?


No change over time – and fairly consistent by area


55

…and long-term limiting illness higher…

23%

18%

25%

31%

Base: x,xxx British adults, fieldwork dates

Q All with long term illness which limits their activities


Yes

No real change across areas

56

19%

12%

28%

25%

16%

22%

11%

27%

24%

16%

23%

13%

26%

21%

16%

…even though age profile similar to national (even slightly younger)

NRF Aggregate NationalHartlepool Borough

Under 16

16 - 24

25 - 44

45 - 64

65+


57

Healthy eating low in NRF area…

Never15%

22%

Q Can you tell me how often, on average, you eat five portions of fruit or vegetables in a day?

ComparatorNRF AggregateH’pool Borough


Small decreases in never – from 25% in NRF and 19% in Hartlepool

14%

58

…and smoking a major issue

Yes31%

25%

31%

42%

Q Do you smoke cigarettes at all nowadays?


Owton 50%

Burbank 49%


No real headway since 2004 – Hartlepool down from 34% and NRF down from 44%

59

Summary

60

SummaryNRF area residents have relatively low qualifications, are less likely to be in work and have low incomesSatisfaction with accommodation and area relatively high in Hartlepool overallBut particular problems with drugs, litter, dogs, teenagers hanging around…but significant progress on rundown properties, car crime, burglary, vandalism, drugs (although still way to go)Feelings of influence and involvement relatively lowBut feelings of safety have increased more in NRF area than Hartlepool as a whole Improvements in community/youth facilities?Health a particular challenge in NRF area, particularly smoking levels

61

Thank youFor further information [email protected] on 020 7347 3000

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Why Research

People want to be consulted!

People want range of methods – surveys, focus groups, workshops, juries, video projects etc

But mostly people want someone to come to them:

“It would be good to go round to each individual home and ask people what improvements they would like to make”

“If only they didn’t bombard us with so much paper and actually sent people out to talk to us”

63

Qualitative Research

Quantitative is who, when and where etc.

Qualitative is what, where, when, who, why, how - NOT HOW MANY

Concerned with understanding rather than measuring Depth Detail Context Creative Attitudes and beliefs

Consider conducting after quantitative study …

64

Health Issues

Anxiety/problems with nerves/depression/ stress 0%

18%

21%

Q And finally, does any member of your household have any of these health problems on this card? Just read out the letters that apply

RossmereAnxiety, etc22%


NDCAnxiety, etc23%

OwtonAnxiety, etc29%


65

Income

State benefits or allowances (incl. all benefits, tax credits and state pensions) 0%

0%

48%

62%


QFI1 Do you personally receive income from any of the following? Just read out the letters that apply


66

Quality of life

90%

87%

82%

90%

86%

85%

83%

2006

2004% Good

QQL2 If we were to define “quality of life” as how you feel overall about your life, including your standard of living, your surroundings, friendships and how you feel day-to-day, how would you rate your quality of life?

Comparator

NRF Aggregate

Hartlepool Borough

National

Very goodNDC 22%


67

14%

9%

11%


Disturbance from crowds and gangs or hooliganism

National



%

101516

Serious problem

Dyke House/Jackson 17%Owton 20%

Problems ?

Q


68

Bar chart – version 2

Agree

80%

20%

61%

11%

60%

15%

QNEW HAR1 Do you agree or disagree that this local area (within 15/20 minutes walking distance) is a place where people from different backgrounds get on well together?

Dyke House/JacksonDisagree22%

Disagree

NationalNRF AggregateH’pool Borough

NDCDisagree26%


69

Bar chart – version 2

In paid work0%

0%

48%

52%

39%

61%

QW01 Which of the statements on this card apply to each person aged 16 years and over in the household? Please select as many as apply and just read out the letters.

OwtonFull-time education10%

Unemployed, disabled/long term sick, retired, full time education


RossmereRetired38%


70

12%

25%

38%

26%

9%

26%

39%

25%

12%

26%

38%

24%


QHO6 When did you personally move to this address?

Less than 1 year

1 yr/less than 5 yrs

5 yrs/less than 20 yrs

20 yrs or more


Very similar length of residence at address to comparator areas…

Overall, no major change from 2004

71

8%

13%

34%

45%

6%

16%

31%

48%

8%

15%

31%

47%


…and same with area


Less than 1 year

1 yr/less than 5 yrs

5 yrs/less than 20 yrs

20 yrs or more

Q And when did you move to this address?

Rossmere 62% 20 yrs+

Again, overall, no major change from 2004

72

19%

12%

28%

25%

16%

22%

11%

27%

24%

16%

23%

13%

26%

21%

16%

Age profile similar to national


Under 16

16 - 24

25 - 44

45 - 64

65+


73

19%

12%

28%

25%

16%

22%

11%

27%

24%

16%

23%

13%

26%

21%

16%

Age profile similar to national


Under 16

16 - 24

25 - 44

45 - 64

65+


Rossmere 28% 65+

Hartlepool Borough and NRF Survey 2006 Bobby Duffy, Deputy Managing Director Leon Page, Senior...

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Transcript of Hartlepool Borough and NRF Survey 2006 Bobby Duffy, Deputy Managing Director Leon Page, Senior...