Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business
-
Upload
rob-hughes -
Category
Marketing
-
view
25 -
download
2
Transcript of Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business
![Page 1: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/1.jpg)
Hamstrung SEO:How to Attain Confidence and Trust in a Larger Business
Rob Hughes // JD Williams
![Page 2: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/2.jpg)
FIRST OF ALL… HEALTH AND SAFETY
![Page 3: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/3.jpg)
ROB HUGHES // SEO, SOCIAL, CONTENT, DEVELOPMENT
HEAD OF EARNED @ JD WILLIAMS GROUP // N BROWN GROUP PLC
RUNNING A TEAM WITH SOME GREAT SEARCH, SOCIAL AND CONTENT CAPABILITIES AND GETTING THE CHANCE TO HELP GROW SOME AMAZING, INTERNATIONAL BRANDS.
WITH EXPERIENCE IN SEARCH, SOCIAL, CONTENT AND DEVELOPMENT SINCE 2004; ROB BRINGS A WEALTH OF EXPERIENCE MAKING HIM PERFECTLY POSITIONED TO DELIVER AND SUPPORT A CLIENT’S SEARCH STRATEGY AND CAMPAIGN FROM THE GROUND UP
ROB.HUGHES87
_ROBH_
ROB.HUGHES87
![Page 4: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/4.jpg)
Drag picture to placeholder or click icon to add
N BROWN GROUP PLC
A LEADING DIGITAL FASHION RETAILER, WITH 140 YEARS OF EXPERIENCE.
WE OFFER OUR CUSTOMERS AN EXTENSIVE RANGE OF PRODUCTS, PRINCIPALLY CLOTHING, FOOTWEAR AND HOMEWARES.
WE ARE SIZE INCLUSIVE, FROM 10-32 IN WOMENSWEAR AND S TO 5XL IN MENSWEAR. THIS MEANS WE MEET THE NEEDS OF TWO SIGNIFICANT BUT UNDER-SERVED CUSTOMER GROUPS – SIZE 20-PLUS AND AGE 50-PLUS.
TRADITIONALLY A MAIL ORDER CATALOGUE BUSINESS, WE NOW SEE OVER 60% OF DEMAND COMING FROM ONLINE, AND ARE CHANGING OUR APPROACH ACCORDINGLY. IN ORDER TO DRIVE BOTH SALES AND BRAND AWARENESS, WE ALSO OPERATE A SMALL STORE ESTATE IN THE UK, FOCUSED ON KEY SHOPPING AREAS.
![Page 5: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/5.jpg)
WE’VE ALL BEEN THERE
![Page 6: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/6.jpg)
WHAT DON’T YOU UNDERSTAND?!?!
![Page 7: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/7.jpg)
A LOT OF ISSUES STEM FROM TRUST
![Page 8: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/8.jpg)
![Page 9: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/9.jpg)
![Page 10: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/10.jpg)
PROCESS TECHNOLOGY INTEGRATION CELEBRATION COMMUNICATION
Five Pillars of Success
SO, HOW DO YOU DO IT?
![Page 11: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/11.jpg)
1. PROCESS
![Page 12: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/12.jpg)
2. TECHNOLOGY
![Page 13: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/13.jpg)
3. JOINED UP THINKING
![Page 14: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/14.jpg)
4. CELEBRATING WINS
![Page 15: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/15.jpg)
5. COMMUNICATION
![Page 16: Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business](https://reader036.fdocuments.net/reader036/viewer/2022062523/58a11bc81a28abb91b8b4995/html5/thumbnails/16.jpg)
Ultimately there is no such thing as failure.
There are lessons learned in different
ways.Twyla Tharp