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Attain Response Presentation
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Transcript of Attain Response Presentation
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AGENDA• Company Background• Everyone is promoting something• Traditional Marketing & Promotions• Internet Marketing and Promotions• AttainResponse Product Offering• AttainResponse Referral Opportunity
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• Everyone is Promoting Something– Business– Self – entertainers, instructors, etc.– Churches– NonProfits– Political Campaigns– Unions
• AttainResponse is a better form of Communicating!
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MEDIA COST TREND OPEN EFFECTIVE
$$$$$ ???
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$$$ ???
$$ 0.5-5%
¢ 5-20%
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Traditional Marketing and Promotions• Businesses need to promote and
communicate with their customers, employees, vendors etc.
• They have relied upon telephones, letters and Faxes.
• Have used traditional methods of marketing a promotions such as TV, radio, Yellow Pages, billboards and direct mail
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• A business sends out a direct mail piece to a 1000 addressees for an offer that is $19.95?
• Costs: • Artwork costs $250• Printing costs $500• Mailing costs $280• Total Costs $1030• The direct mail industry typically experiences returns from 0.1% -
3% ROI.• Therefore, if we sent to 1000 people we would see 1 – 30 sales of
our offer @19.95 yielding 19.95 – 598.50 in Gross sales. • Gross Sales minus Total Costs = Gross Profits/LOSS• $598.50 – 1030 = -431.50• This direct mail campaign lost 431.50 dollars and NOT a successful
campaign.
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• Use email instead!• Other marketing methods are more difficult
to track because if you do a TV, Radio or a Yellow Page ad it is tough to track where the leads are coming from.
• A business man once said: “Half of my advertising isn’t effective. I just don’t know which half.”
• The power of email is everything is traceable and measurable. It is an advertisers dream.
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What is the most effective form of promotion on the Internet?– Building a website– Buying banner ads– Search Engine Optimization (SEO)– Buying search words– Email– Videoemail– Campaign mail– Campaign Videomail
1st
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Campaign video email• Regular email is NOT campaign mail• Attributes:– High volumes– Templates– Analytics• Who and When mail was opened• Statistics of campaign
– Meets the Can Spam Act of 2003
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AttainResponse Product Offering• Video email (flash based – Apple support)• Live broadcasting• Instant Messaging (IM)• Media Manager• Template Manager• Campaign video mail– Autoresponders– LeadCapture
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• AttainResponse Product Demo• MailF5• MediaF5– LiveF5
• MarketingF5
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AttainResponse combines three industries into onePowerful Internet Marketing System:
•Email•Media•Email Campaigning
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• Internet Marketing System
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• What should I do?– 1. Build your email list (special offers)– 2. Get a campaigning tool – 3. Start engaging with people on list– 4. Measure and refine the engagement– 5. Follow up with personalized video emails
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• AttainResponse Retail Packages
Basic Standard Pro Premium
$39.95 $99.95 $199.95 $499.95
No marketing
No Contracts
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AttainResponse Referral Opportunity– How do you turn an business expense into a
revenue center?• 20% Retail referral commissions for the life of the
account.• Refer five $100 customers and you get yours for
FREE! – Church example
– Other Internet Referral Programs:
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Going Viral
• This is placed on ALL • Campaigns that get sent!
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Going Viral• You sign up a Retail account;– Joe’s Pizza Shop• You get Joe Started and he starts sending
campaigns out to HIS customers.• A small percentage of HIS customers will see the
campaign and get excited. They click on the graphic on the bottom• YOU RECEIVE THE COMMISSION
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Income ScenarioEstimated Small Med. Biz = 15Million (US)7% penetration leaving 14.5 MillionIf you can find 100 and sign them up at $100You can receive a $2000 monthly income for
the life of the account
Can you find 100 retail customers worldwide?
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• I see the value of this but don’t have time
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• How hard is it to learn?
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Summary• Email is the MOST effective form of marketing an
promotion on the Internet• AttainResponse is the MOST effective Internet
Marketing System available• Who will be using the MOST effective system
available YOU or your Competitor?• You CAN make a Full time income by referring cust.
• GET STARTED NOW www.attainresponse.com get back with the person that referred you to this seminar