marketing that accelerates growth

ABOUT US…BOUTIQUE FIRM. FOUNDED 2002.

Gain Visibility

Attract Customers

Build Credibility

Make Sales

INNOVATION

Our integrated strategy brings

together the best of marketing and public relations to help you

achieve your business goals because if you

succeed, we succeed.

Our DifferenceNOT YOUR ORDINARY AGENCY

DEDICATION

Our principals and seasoned professionals work directly with you,

not some junior account rep, to give

you the attention you deserve.

EXPERTISE

We are technology savvy, proven PR and marketing performers who understand the market dynamics, technologies and

buyers without any handholding.

RESULTS

We have learned what makes a B-to-B sales

cycle work and how to connect with industry

influencers… we combine creativity

with smart strategy to deliver the results you

expect!

Valerie DriessenSpecialties: Strategy, positioning, branding, demand generation, lead nurturing, Internet presence, sales toolsYears Experience: 15+

Lorraine Kauffman-HallSpecialties: Strategy, corporate image, media and analyst relations, PR 2.0, crisis management, partner relations, reference customer programsYears Experience: 20

DEDICATION

Your project engagement team is assembled from a talented pool of strategic, creative and marketing professionals based on your particular needs. Here’s a sample of our members…

Rachel MedanicSocial Media

Charlotte ChangCreative Design

Edit VarsanyiWeb Development

Molly CookMarketing & PR Support

Carrie BrooksMarketing & PR Support

Phil KavanaughCopy Editor, PR Support

Rita MailheauCopy Writer

OUR SENIOR TEAM WORKS DIRECTLY WITH YOU

EXPERTISERELEVANT B2B & IT MARKETING KNOWLEDGE

Information Technology Industry Verticals

• Authentication, Access Control, ID Management

• Network Security• Application/Data Security• Security Management,

Assessment, Incident Response

• Financial services• Energy and utilities• Health care• Local and federal

government• Defense• Manufacturing• Retail

From embedded technologies to enterprise software, the members of the Attain team have spent the last 10+ years helping information technology growth companies introduce innovations, penetrate new markets and generate demand.

BE VISUALAttention spans are

shrinking

INNOVATIONMAXIMIZE RESULTS WITH SMART IDEAS

SHOW SOME LOVEPress respond to

kindness

PR + Paid + Social = MAXIMUM SUCCESS

CONTENT IS KING Customers want to be

informed, not sold

Less Media + Less $ = GREATER

OPPORTUNITIES

RESULTS“Thanks to Attain Marketing our web site traffic has more than tripled and we have heightened interest in our products and services from companies in our target industries, including Fortune 500 leaders and high profile government agencies – our business development team is ecstatic.”

−Nicholas Miller, CEO

“We turned to Attain Marketing to tap its expertise and network of contacts with the most widely known and respected analyst and media outlets covering information security. They knew our market cold and quickly spearheaded an aggressive communications campaign that greatly increased Bharosa’s visibility – a key factor that contributed to our acquisition by Oracle.”

−Jon Fisher, CEO

“The Attain team is fantastic in a start up environment as they know how to get huge results on a start-up budget. The results they drove in press coverage, creative approaches to air cover for a small company and analyst relations were world class.”

–Sara Gates, VP Marketing

“Attain Marketing helped us carry out several highly targeted public relations campaigns that brought us in contact with some of the industry’s most influential media and analysts. In addition, they provided extensive guidance in the selection of a new target market that yielded greater product traction and increased sales opportunities.”

–Charlie O’Rourke, SVP

STRATEGIC SERVICES

• Define goals and objectives• Construct competitive position• Develop go-to-market strategy • Build actionable plans

PLAN TO SUCCEED

PR SERVICES

• Identify and engage your industry’s most influential analysts, media and bloggers

• Increase press release pick up rates and news coverage

• Position spokespeople as trusted sources who are called upon for opinions and quotes

• Create industry buzz and uncover new sales opportunities

INCREASE VISIBILITY

SOCIAL MEDIA

• Find target audiences online and stimulate conversations through the delivery of engaging content

• Build and maintain your authority in the blogoshere

• Participate in online communities to connect with target audiences and gain actionable insights

ENGAGE TARGET AUDIENCES

SALES ENGAGEMENT

• Identify and attract the right prospects using advertising, email marketing, search marketing and events

• Support the sales cycle with the right tools and communications to move prospects from awareness through to loyalty

• Automate processes and track results

SUPPORT THE SALES CYCLE

CONTACT INFORMATION

Lorraine HallPhone: 704.882.0443Email: lhall@attainmarketing.com

Valerie DriessenPhone: 949.328.9287Email: vdriessen@attainmarketing.com

Web: www.attainmarketing.comBlog: blog.attainmarketing.comTwitter: twitter.com/attainmarketing