GUIDELINES - Ecotourism Kenya Dr. Bonface Odiara among others) who sacrificed their time to sit at...
13
GUIDELINES
Transcript of GUIDELINES - Ecotourism Kenya Dr. Bonface Odiara among others) who sacrificed their time to sit at...
GUIDELINES
KENYA GREEN DESTINATIONS GUIDELINES2 KENYA GREEN DESTINATIONS GUIDELINES 3
GUIDELINESGREEN DESTINATIONS
KENYA
FACILITATING ORGANIZATIONS
The African Wildlife Foundation (AWF) is the primary advocate for the protection of wildlife and wild lands as an essential part of a modern and prosperous Africa. Founded in 1961 to focus on Africa’s unique conservation needs, we articulate a uniquely African vision, bridge science and public policy and demonstrate the benefits of conservation to ensure the survival of the continent’s wildlife and wild lands.
AWF Mission is to “work with the people of Africa to ensure the wildlife and wild lands of Africa endure forever”.
AWF’s conservation enterprise strategy demonstrates that local communities can undertake business ventures that support their livelihoods while contributing to conservation. As such, AWF has been supporting the development and management
of conservation enterprises across its area of operation through public–private partnerships. In Kenya, AWF-supported conservation enterprises include tourism facilities, livestock breed improvement and marketing, climate-smart agriculture and market linkages.
By supporting development of the Kenya Green Destination Guidelines, AWF seeks to promote more effective management of natural resources within tourism destinations while increasing tourism benefits to communities, investors and government.
Founded in 1996, Ecotourism Kenya (EK) is a membership civil society organization that brings together individuals, Community Based Organizations (CBO) and tourism businesses in a forum to discuss the concept of ecotourism and use the resultant knowledge to improve their operations towards best practices. EK has been managing a voluntary certification scheme for tourism facilities since 2012 which has contributed to the increased awareness and knowledge on sustainable tourism. Lessons learnt from this eco rating scheme pointed to a need
to expand the program to destinations to ensure the overall sustainability of destinations in Kenya. When destinations are “green” they actively manage their resources in a way that can be sustained ecologically, economically, and socially and takes full account of current and future impacts, by adopting a recognized set of guidelines, laws, regulations and reporting frameworks.
© African Wildlife Foundation/ Ecotourism Kenya, 2016
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, without the prior
permission in writing of the African Wildlife Foundation / Ecotourism Kenya.
KENYA GREEN DESTINATIONS GUIDELINES4 KENYA GREEN DESTINATIONS GUIDELINES 5
The Project Implementation Committee (PIC) of the Green Destination Guidelines having participated in planning, and reviews of these guidelines at various stages, find the guidelines acceptable for the launch of a Green Destination Recognition Program by Ecotourism Kenya
AUTHENTICATION
ACKNOWLEDGEMENTSThese guidelines have been made possible by the efforts of many esteemed partners and stakeholders. Most significant is African Wildlife Foundation (AWF), which provided financial support to Ecotourism Kenya (EK) through a partnership with the Royal Netherlands Embassy (RNE) Nairobi. In addition, AWF assisted in GIS technical support in mapping the destinations where piloting was done. Through the AWF grant, EK spearheaded the development, piloting, and review of the guidelines.
We appreciate the role of Ecotourism Kenya Board Committee for support to EK management during implementation of these guidelines. Deserving special mention are members of the PIC and EK assessors (Grace Nderitu, Jane Kahata, Andrew Karanja, Joyce Kiruri, Chege Kinyanjui, Dr. David Chiawo, Margaret Njoroge, Dr. Irene Amoke, Dickson Kaelo, Dr. Shem Maingi, John Wandaka, Dr. Bonface Odiara among others) who sacrificed their time to sit at meetings, conduct assessments and review different drafts throughout the guideline development phase. Deserving recognition are the destinations that volunteered and qualified to participate in piloting of these guidelines (Mararal Game Sanctuary, Samburu National Reserve, Kalama Community Wildlife Conservancy, Nakuprat-Gotu Community Conservancy, Campi Ya Kanzi (Kuku group Ranch), Mbirikani Conservancy, Lower Tana Delta Conservation Trust, Elerai Conservancy and Tawi / Kilotome Consevancy).
We cannot forget the consultant Judy Kepher-Gona - Sustainable Travel & Tourism Agenda (STTA), who researched and drafted the first guidelines for stakeholders to review and work with.
Several other people, stakeholders and interest groups also deserve mention for sharing their insights thereby informing the process. These include:
1. Kenya Tourism Federation (KTF)2. Kenya Association of Tour Operators (KATO)3. Kenya Association of Hotel Keepers and Caterers (KAHC)4. Federation of Community Based Tourism Organizations (FECTO)5. Kenya Utalii College (KUC)6. Kenyatta University (KU)7. African Pro-poor Tourism Development Centre (APTDC)8. Strathmore University 9. Kenya Wildlife Conservancy Association (KWCA)10. Kenya Tourism Board (KTB)11. Ministry of Tourism (MoT)12. Laikipia Wildlife Forum (LWF)13. Northern Rangeland Trust (NRT)14. East African Wildlife Society (EAWLS)15. Various County Governments
ACKNOWLEDGEMENTS
ON BEHALF OF ECOTOURISM KENYA
Name & Signature
Chief Executive Officer 1ON BEHALF OF AWF
Name & Signature
Chief Operations Officer 2ON BEHALF OF PIC
Name & Signature
PIC Member 3 DR. DAVID CHIAWO
JEFF CHRISFIELD
GRACE NDERITU
KENYA GREEN DESTINATIONS GUIDELINES6 KENYA GREEN DESTINATIONS GUIDELINES 7
ACKNOWLEDGEMENTS
Cont
ents
FACILITATING ORGANIZATIONS 3AUTHENTICATION PAGE 4ACKNOWLEDGEMENTS 5PREAMBLE 7
1.0 Definition of a Destination 82.0 Definition of Green Destination 93.0 Focal Areas of the Guidelines 94.0 Administration of the Guidelines 105.0 Monitoring & Evaluation of the Guidelines 106.0 Criteria 11
ECO TOURISM KENYA
HEAD OFFICE:KATO Place, Longonot Rd, Upper Hill, NairobiP.O. Box 10146 – 00100, Nairobi, KenyaWireless: 020 5292078 Cell: 0726 366 080 / 0780 815 683E-mail: [email protected] www.ecotourismkenya.org
GUIDELINES
Knowledge and practice of sustainable development is on the rise. Tourism has not been left behind in the quest for a “greener” world. Significant effort has been put in developing programs to safeguard the natural, social and human resources that support tourism. The whole concept of safeguarding resources through responsible consumption is variously referred to as sustainable tourism, ecotourism, responsible tourism, green tourism, ethical tourism, geo-tourism, etc. Despite the different names, all these terms put emphasis on responsible consumption and production.
Ecotourism Kenya (EK) is the organisation championing sustainable tourism practices in Kenya. Through a voluntary certification scheme for accommodation facilities, it has contributed to the awareness and knowledge of sustainable tourism. There are more than 100 accommodation facilities in Kenya, certified under this EK eco-rating scheme.
Lessons learnt from 14 years of operating the voluntary certification for accommodation facilities point to a need to expand the program to destinations. This is because the overall sustainability of destination Kenya cannot be achieved through certification of accommodation facilities only. There has to be involvement of destinations. When destinations are green (have set standards for responsible consumption and production), it follows that tourism operations in those destinations will follow suit.
These green guidelines mark the beginning of another chapter in Kenya’s quest to become a sustainable destination. They have been tested through a pilot program and reviewed through several stakeholders meetings in selected counties to arrive at
consensus on relevance of focal areas and key indicators for measuring compliance. It is worth noting that these guidelines are anchored on reputable destination guidelines from Global Sustainable Tourism Council (GSTC), but have be adapted to suit Kenya’s socio-cultural, ecological, legal, and operational realities in management of destinations.
The advantage of being certified or recognised as a green destination is the acquisition of a premium identity which requires no explanation because green is a global language. This identity enables a destination to attract like-minded travellers who pay premium prices, attract partners including development / conservation organisations and social philanthropists, as well as credible investors. There are many quantifiable and non-quantifiable benefits that can be measured through monitoring. More so, we must care for the universe because there is only one planet and 7 billion consumers, we need to be responsible consumers.
PREAMBLE
PREAMBLE
KENYA GREEN DESTINATIONS GUIDELINES8 KENYA GREEN DESTINATIONS GUIDELINES 9
National Park: An area of land or sea dedicated to the protection and maintenance of biological diversity, and of natural and associated cultural resources, and managed through legal and other effective means. Managed by Kenya Wildlife Service (KWS).
Marine Park: A protected marine area where no fishing, construction work, or any disturbance is allowed. Managed by KWS.
National Reserve: An area of land declared to be a national reserve. Managed by County Government or KWS.
Marine Reserve: A marine protected area where subsistence fishing is permitted. Managed by KWS, Fisheries and co-managed with Beach Management Units.
Wildlife Sanctuary: An area of land or water set aside for the protection and conservation of one or more specific species of wildlife. Managed by KWS or County Government.
State Forest: All forests on un-alienated government land or land purchased by the Government. Managed by Kenya Forest Service, or KWS; can have co-management with Community Forest Association.
Local Authority Forest: A forest that is on land under the jurisdiction of a local authority. Managed by County Government, can have co-management with a Community Forest Awwwssociation.
Sacred Forest – (e.g. Kaya) A grove or forest with religious or cultural significance to a forest community. Managed by National Museums of Kenya with community participation.
Wildlife Conservancy: An area of land set aside by an individual landowner, body corporate, group of owners, or a community for purposes of wildlife conservation.
Wildlife Sanctuary: An area of land or water set aside for the protection and conservation of one or more specific species of wildlife.
Game Ranch: An area of land where wildlife is kept under natural extensive conditions with the intention of engaging in wildlife conservation, recreation and trade (game-ranching classified as a wildlife user-right; but not a specific land use).
Game Farm: An area of land where wildlife is reared in an enclosed and controlled environment for wildlife conservation, trade, or recreation (game-farming classified as a wildlife user-right; but
As part of efforts to achieve global acceptance and recognition, the guidelines considered the UNWWTO definition of a destination. However, to achieve clarity and avoid what the Project Implementation Committee considered as conflict, these guidelines replaced the consideration of “overnight” stay with day visit. In this regard, a tourism destination is defined as: “a physical space in which a visitor spends a day or stays overnight. It includes tourism products such as support services and attractions, and tourism resources within one days return travel time. It has physical and administrative boundaries defining its management, images, and perceptions defining its market competitiveness. Local destinations incorporate various stakeholders often including host community, and can network to form larger destinations.” (Adapted from United Nations World Tourism Organization).
Under these guidelines a destination will include, but not limited to, the following:
1.0 DEFINITION OF A DESTINATION
PREAMBLE
not a specific land use).
Private Forest: Any forest owned privately by an individual, institution or body corporate
Locally Managed Marine Area: Coastal and marine areas defined for management by local communities.
Protected Wetland: Land with important habitat for wildlife declared as a protected area by the Cabinet Secretary in consultation with the National Land Commission, KWS and legal owner.
Beach: A narrow, gently sloping strip of land that lies along the edge of an ocean, lake, or river. Materials such as sand, pebbles, rocks, and seashell fragments cover beaches (National Geographic)
World Heritage Site: A place (such as a building, city, complex, desert, forest, island, lake, monument, or mountain) that is listed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as being of special cultural or physical significance.
Cities: e.g Nairobi, Mombasa, Nyeri, Kisumu, Nakuru
Built Landscapes: Theme parks, amusement parks, cultural villages etc
NB- Definitions of State and Community Protected areas have been adopted from the KWCA Guide on Establishment of Conservancies (2015)
These guidelines have adopted the following definition of a green destination as part of a physical space in which a visitor spends at least one overnight; that actively manages its resources in such a way that ecological, economic, social and aesthetic integrity of the area is sustained; and takes full account of current and future impacts, by adopting a recognised set of guidelines and reporting frameworks (Source: Judy Kepher-Gona -2015)
The guidelines will focus on the following critical areas in destination management
A. Sustainable Management of Natural ResourcesB. Good Governance and ManagementC. Sustainable Tourism ProgramsD. Community Development & EmpowermentE. Financial SustainabilityF. Sustainable Cultural, Archaeological and Historical Resource Management G. SafetyH. Sustainable Management of Other Enterprises I. Monitoring & Evaluation
2.0 DEFINITION OF GREEN DESTINATION
3.0 FOCAL AREAS OF THE GUIDELINES
PREAMBLE
KENYA GREEN DESTINATIONS GUIDELINES10
These green destination guidelines will be administered by Ecotourism Kenya. The long-term goal is to develop standards that will support these guidelines ending up in a certification scheme. During the first year of implementation of these guidelines, training and assessments will happen concurrently.
Destinations will be invited to apply, at a fee, for recognition under an Early Adopter Program. Ecotourism Kenya will set the acceptable levels of compliance for Early Adopter Program, based on the indicators listed in the tables in part 6.0. A certificate of recognition for compliance will be awarded to those complying with a significant percentage of the indicators.
Monitoring and evaluation (M&E) systems are management tools that are used for accountability and transparency purposes, as well as to show results. The M&E process of these guidelines will not only focus on the process of implementing the guidelines in terms of number of trainings and those applying for Early Adopter program, but will also track and assess what benefits accrue to destinations that participate and how participation has contributed to ecological, economic and social-political sustainability of the destinations.
The following provisions could guide the monitoring and evaluation process:
Scheduled mid-term reviews or self-assessments and end-of-year-one evaluation; and
Resources to be allocated for monitoring and evaluation.
4.0 ADMINISTRATION OF THE GUIDELINES
5.0 MONITORING & EVALUATION OF THE GUIDELINES
FOCA
L AR
EA A
: SUS
TAIN
ABLE
MAN
AGEM
ENT
OF N
ATUR
AL R
ESOU
RCES
KEY
CONS
IDER
ATIO
NSDE
SCRI
PTIO
NEX
AMPL
ES O
F AC
TION
S / P
ROGR
AMS
INDI
CATO
RSM
EANS
OF
VERI
FICA
TION
Key
Cons
ider
atio
nsA1
- De
stin
atio
n M
anag
emen
t Pla
n
The
dest
inat
ion
has
a m
anag
emen
t pla
n th
at
has
been
dev
elop
ed
in a
ccor
danc
e w
ith
lega
l or o
ther
app
rove
d pr
oces
ses
• Dev
elop
men
t of m
ulti-
year
des
tinat
ion
man
agem
ent a
nd im
plem
enta
tion
plan
incl
udin
g:• R
esou
rce
mob
ilizat
ion
stra
tegy
• R
esou
rce
man
agem
ent t
arge
ts• V
isito
r man
agem
ent p
lan
• Lan
d us
e pl
anni
ng a
nd z
onin
g pl
an• S
take
hold
er e
ngag
emen
t pla
n• C
onsu
mer
/ clie
nt fe
edba
ck
mec
hani
sm
A1a.
Mul
ti-ye
ar im
plem
enta
tion
plan
A1
b. N
umbe
r of p
ropo
sals
for
reso
urce
mob
ilisat
ion
A1c.
Vis
itor m
anag
emen
t pla
n do
cum
ent
A1d.
Res
ourc
e us
e an
d co
nser
vatio
n ac
tion
plan
sA1
e. P
lann
ing
/ Zon
ing
guid
elin
esA1
f. St
akeh
olde
r eng
agem
ent p
lan/
pr
oces
sA1
g. A
pplic
atio
n of
feed
back
m
echa
nism
in re
sour
ce a
nage
men
t
Vario
us re
sour
ce re
ports
e.g
. • E
nviro
nmen
tal m
anag
emen
t rep
ort
• Des
tinat
ion
impl
emen
tatio
n re
ports
• Sta
keho
lder
sur
veys
• Sta
keho
lder
eng
agem
ent r
epor
ts• L
and
use
repo
rts• A
nnua
l des
tinat
ion
repo
rt• V
isito
r rec
ords
and
ana
lysis
• Site
vis
its re
ports
• Mon
itorin
g re
ports
A2-
Natu
ral
Reso
urce
use
in
itiat
ives
Thes
e ar
e pr
ogra
ms
to
man
age
utilis
atio
n of
re
sour
ces
and
habi
tats
. Th
is re
quire
s pl
ans/
syst
ems/
stru
ctur
es a
nd/
or re
cord
s of
reso
urce
us
e. R
esou
rces
incl
ude
e.g.
ani
mal
s, p
lant
s,
soils
, wat
er, a
ir, m
iner
al
depo
sits
, san
d, fo
ssil
fuel
s, fo
rest
s et
c.
• Res
ourc
e in
vent
ory
• Dat
a / i
nven
tory
of r
esou
rces
foun
d in
th
e de
stin
atio
n• S
yste
ms
for i
dent
ifyin
g th
reat
s to
re
sour
ces
• Thr
eat m
itiga
tion
syst
ems,
pro
cedu
res
or p
lans
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rend
mon
itorin
g an
d/ o
r ana
lysis
of
key
reso
urce
s• D
ivers
ifica
tion
of re
sour
ce to
relie
ve
pres
sure
on
natu
ral r
esou
rces
Base
line
of re
sour
ces
A2a.
Per
cent
age
of re
venu
e ea
rmar
ked
for r
esou
rces
man
agem
ent
A2b.
Num
ber a
nd ty
pe o
f co
llabo
ratio
ns &
rese
arch
pro
ject
s on
re
sour
ces/
trend
s un
derta
ken
A2c.
Typ
e of
reso
urce
mon
itorin
g sy
stem
s es
tabl
ishe
d an
d fu
nctio
nalit
yA2
d. W
ildlif
e sp
ecie
s in
vent
orie
dA2
e. P
lant
spe
cies
inve
ntor
ied
A2f.
Wat
er re
sour
ces
inve
ntor
ied
A2g.
Und
ergr
ound
reso
urce
s in
vent
orie
dA2
h.Ra
ngel
and
reha
bilit
atio
n pr
ogra
ms
Reso
urce
map
ping
doc
umen
t (V
eget
atio
n m
aps,
mig
rato
ry
corri
dors
/ rou
te m
aps,
eco
logi
cal
map
s, d
rain
age
map
s)Th
reat
mon
itorin
g pl
ans
and
repo
rtsRe
stor
atio
ns p
lans
and
repo
rtsRe
sour
ce m
onito
ring
repo
rtsM
onito
ring
repo
rts
PREAMBLE
6.0
CRI
TERI
A
KENYA GREEN DESTINATIONS GUIDELINES 11
A3-
Reso
urce
Co
nser
vatio
n In
itiat
ives
Thes
e ar
e pr
ogra
ms
to e
nhan
ce re
sour
ce
valu
e e.
g. p
rote
ct
wat
er s
ourc
es, r
esto
re/
impr
ove
or in
crea
se
wild
life
and
plan
t ha
bita
ts, r
educ
e ris
ks o
r da
mag
e to
hab
itat,
use
sust
aina
ble
extra
ctio
n pr
actic
es, e
tc
Dest
inat
ion
has
reco
rd o
f dec
isio
ns,
actio
ns a
nd s
uppo
rting
info
rmat
ion
on
cons
erva
tion
of re
sour
ces.
Exam
ples
of p
rogr
ams
and
actio
ns
incl
ude:
• Gra
zing
man
agem
ent p
rogr
am• R
esto
ratio
n pr
ogra
ms
• Tec
hnic
al a
ssis
tanc
e pr
ogra
ms
for
reso
urce
man
agem
ent
• Par
tner
ship
s fo
r res
ourc
e m
anag
emen
t• E
nviro
nmen
tal i
mpr
ovem
ent p
rogr
ams
• Wat
ersh
ed p
rote
ctio
n• S
ensi
tivity
to e
colo
gica
l and
reso
urce
lim
itatio
ns (e
stab
lishm
ent o
f buf
fer
zone
s, o
pera
ting
with
in s
et c
arry
ing
capa
city
)• C
odes
and
gui
delin
es fo
r res
ourc
e pr
otec
tion
by o
pera
tors
and
clie
nts
A3a.
Impl
emen
tatio
n pl
an fo
r gra
zing
man
agem
ent
A3b.
Per
cent
age
of d
estin
atio
n re
stor
ed fr
om d
egra
datio
nA3
c. R
esto
red
habi
tats
A3d.
Hea
lthy
wat
ersh
eds
A3e.
Ret
urni
ng p
lant
and
ani
mal
sp
ecie
sA3
f. Re
sour
ces
com
mitt
ed to
co
nser
vatio
nA3
g. R
ehab
ilitat
ed
Wor
king
buf
fer z
ones
Set c
arry
ing
capa
city
and
che
cks
A3h
Conf
orm
ity to
EIA
repo
rt
Tech
nica
l agr
eem
ents
Rest
orat
ion
repo
rtsRe
sour
ce in
vent
ory.
Graz
ing
plan
sEI
A re
port
A4-
Land
Pr
otec
tion
Thes
e in
clud
es a
ctio
ns
by d
estin
atio
n to
se
cure
the
dest
inat
ion
boun
darie
s th
roug
h re
cogn
ised
lega
l or
tradi
tiona
l ins
trum
ents
• Sur
veyin
g of
des
tinat
ion
• GIS
map
ping
of d
estin
atio
n in
clud
ing
adjo
inin
g ar
eas
• Acq
uisi
tion
of ti
tle d
eeds
or o
ther
re
cogn
ised
ow
ners
hip/
acce
ss
inst
rum
ents
incl
udin
g le
tters
of
allo
tmen
t• R
egis
tratio
n/ re
cogn
ition
of d
estin
atio
n by
rele
vant
age
ncy
• Use
of r
ecog
nise
d in
stru
men
ts to
se
cure
land
e.g
. lea
ses
A4a.
Des
tinat
ion
land
sur
veye
dA4
b. N
umbe
r and
type
of G
IS M
aps
deve
lope
d an
d av
aila
ble
for u
seA4
d. T
ype
of re
gist
ratio
n / r
ecog
nitio
n do
cum
ent o
r doc
umen
ts
Surv
ey m
aps
GIS
Map
sRe
cord
s/re
gist
er o
f des
tinat
ion
land
ow
ners
in c
onse
rvan
cies
/gro
up
ranc
hes)
Coun
ty la
nds
repo
rtsRe
gist
ratio
n ce
rtific
ate
Leas
e ag
reem
ents
Ease
men
t dee
dM
onito
ring
repo
rtsM
OU /
MOA
Appr
oval
Let
ters
A5-
Know
ledg
e sh
arin
gTh
e de
stin
atio
n sh
ares
in
form
atio
n w
ith
stak
ehol
ders
• Inf
orm
atio
n sh
arin
g sy
stem
s• R
esea
rch
prog
ram
sA5
a. T
ype
of in
form
atio
n sh
ared
A5b.
Fre
quen
cy o
f inf
orm
atio
n sh
arin
gA5
c. N
umbe
r and
type
of i
nfor
mat
ion
shar
ing
tool
s
Info
rmat
ion
shar
ing
tool
sRe
ports
MOU
s
FOCA
L AR
EA B
: GOO
D GO
VERN
ANCE
& M
ANAG
EMEN
T
Key
Cons
ider
atio
nsDe
scrip
tion
Exam
ples
of A
ctio
ns /
Prog
ram
sIn
dica
tors
Mea
ns o
f ver
ifica
tion
B1-D
estin
atio
n M
anag
emen
t Or
gani
satio
n
The
dest
inat
ion
has
an
effe
ctive
man
agem
ent
stru
ctur
e/or
gani
satio
n re
spon
sibl
e fo
r co
ordi
nate
d ap
proa
ch to
im
plem
enta
tion
of th
e de
stin
atio
n pl
anEm
phas
is o
n bo
ttom
-up’
ap
proa
ch in
sta
keho
lder
an
d co
mm
unity
en
gage
men
t
• Dev
elop
men
t of g
over
ning
co
nstit
utio
n/Ar
ticle
s of
Ass
ocia
tion
• Dev
elop
men
t of a
n ap
prop
riate
and
in
clus
ive o
rgan
izatio
nal s
truct
ure
• Dev
elop
men
t of o
rgan
izatio
nal
man
agem
ent p
olic
y do
cum
ent
incl
udin
g fin
anci
al a
nd a
dmin
istra
tive
man
agem
ent p
olic
ies
• Dev
elop
men
t of d
ecis
ion
mak
ing
and
info
rmat
ion
shar
ing
mec
hani
sms
• Com
mun
ity p
artic
ipat
ion
in
man
agem
ent
• Gen
der c
onsi
dera
tions
in
man
agem
ent
• Com
preh
ensi
ve s
take
hold
er
parti
cipa
tion
• Tra
nspa
renc
y an
d st
akeh
olde
r pa
rtici
patio
n in
man
agem
ent
B1a.
Org
aniza
tiona
l gov
erni
ng
docu
men
tB1
b. F
unct
iona
l org
anis
atio
nal
stru
ctur
eB1
c. O
rgan
isat
iona
l man
agem
ent
polic
y B1
d. G
ende
r rep
rese
ntat
ion
in th
e m
anag
emen
t boa
rdB1
e. F
requ
ency
and
type
of r
epor
ts
shar
ed w
ith s
take
hold
ers
B1f.
Freq
uenc
y an
d le
vel o
f st
akeh
olde
r con
sulta
tions
B1g.
Fre
quen
cy a
nd ty
pe o
f co
mm
unic
atio
n be
twee
n th
e m
anag
emen
t and
mem
bers
/st
akeh
olde
rs (c
onse
rvan
cies
, gro
ups
ranc
hes)
B1h.
Per
cent
age
com
mun
ity
invo
lvem
ent i
n m
anag
emen
t pos
ition
an
d im
porta
nt c
omm
ittee
sB1
i. Ge
nder
par
ity in
man
agem
ent
posi
tions
B1j.
MoU
s, le
ase
agre
emen
ts,
cons
erva
ncy
agre
emen
ts
KENYA GREEN DESTINATIONS GUIDELINES12 KENYA GREEN DESTINATIONS GUIDELINES 13
CRITERIACRITERIA
B2-
Lega
l co
mpl
ianc
e(T
his
shou
ld
be a
ligne
d to
co
nstit
utio
nal,
Coun
ty p
olic
ies
& W
CMA2
013
requ
irem
ents
)
The
dest
inat
ion
has
com
plie
d w
ith C
ount
y &l
ocal
, nat
iona
l le
gal r
equi
rem
ents
fo
r man
agem
ent o
f de
stin
atio
n
• Leg
al re
gist
ratio
n fo
r ope
ratio
n • C
onst
itutio
n or
arti
cles
of a
ssoc
iatio
n• S
yste
ms
in p
lace
to p
rote
ct in
telle
ctua
l pr
oper
ty (p
aten
t doc
umen
t/int
elle
ctua
l pr
oper
ty ri
ght d
ocum
ents
)• S
yste
ms
in p
lace
to re
cogn
ise
and
resp
ect c
ultu
ral h
erita
ge a
nd s
ites
guid
ed b
y NM
K re
quire
men
ts• H
uman
reso
urce
pol
icy
in c
ompl
ianc
e w
ith E
mpl
oym
ent A
ct• H
uman
righ
ts g
uide
lines
as
indi
cate
d in
con
stitu
tion
of K
enya
• Doc
umen
ted
gend
er c
onsi
dera
tions
(g
ende
r mai
nstre
amin
g do
cum
ent)
as
indi
cate
d in
the
cons
titut
ion
of K
enya
B2a.
Typ
e of
regi
stra
tion
(nat
iona
l, co
unty,
etc
.)B2
b. T
ype
of li
cens
es d
uly
acqu
ired
B2c.
Inte
llect
ual p
rope
rty ri
ghts
pol
icy/
guid
elin
es in
pla
ce a
nd im
plem
ente
dB2
d.Fu
nctio
nal a
nd a
ppro
pria
te
cultu
ral a
nd h
erita
ge p
rote
ctio
n pl
an
in p
lace
B2
e. F
unct
iona
l hum
an re
sour
ce
polic
y in
pla
ce a
nd im
plem
ente
dB2
f. Fu
nctio
nal h
uman
righ
ts
guid
elin
es in
pla
ce
Lega
l reg
istra
tion
certi
ficat
eIn
telle
ctua
l pro
perty
righ
ts p
olic
yCu
ltura
l rig
hts
/ her
itage
pro
tect
ion
plan
/pol
icy
Recr
uitm
ent p
olic
ySt
atut
ory
retu
rns
Staf
f con
tract
sM
embe
rshi
p to
regi
onal
KW
CA
asso
ciat
ion
Hum
an ri
ghts
pol
icy
Coun
ty d
evel
opm
ent r
epor
tsM
anag
emen
t rep
orts
Orga
nisa
tiona
l cap
acity
ass
essm
ent
repo
rtsM
itiga
tion
plan
s/ p
roce
dure
sPh
ysic
al d
evel
opm
ent p
lans
and
zo
ning
pro
cedu
res
FOCA
L AR
EA C
: SU
STAI
NABL
E TO
URIS
M P
ROGR
AMS
Key
Cons
ider
atio
nsDe
scrip
tion
Exam
ples
of A
ctio
ns /
Prog
ram
sIn
dica
tors
Mea
ns o
f ver
ifica
tion
C1-
Sust
aina
ble
Tour
ism
pla
nTh
e de
stin
atio
n ha
s de
velo
ped
and
is im
plem
entin
g a
sust
aina
ble
tour
ism
st
rate
gy
• Dev
elop
men
t of d
estin
atio
n gu
idel
ines
on
tour
ism
act
ivitie
s Ca
rryin
g ca
paci
ty p
olic
y (L
imits
on
bed
& ve
hicl
e de
nsity
) Dev
elop
men
t of
land
use
pol
icie
s an
d zo
natio
n pl
an
Deve
lopm
ent o
f po
licie
s on
util
isat
ion
& ac
cess
to re
sour
ces
• Dev
elop
men
t of
impa
ct m
itiga
tion
polic
ies
C1a.
Fun
ctio
nal c
arry
ing
capa
city
gu
idel
ines
/pol
icy
C1b.
Num
ber a
nd fr
eque
ncy
of
envir
onm
enta
l aud
its
C1c.
% o
f new
dev
elop
men
ts
unde
rgoi
ng E
nviro
nmen
tal I
mpa
ct
Asse
ssm
ents
(EIA
) C1
d. F
unct
iona
l lan
d us
e po
licie
s an
d zo
natio
n pl
ans
C1e.
Fun
ctio
nal r
esou
rce
utilis
atio
n an
d ac
cess
pol
icie
s C1
f. Op
erat
iona
l im
pact
Busi
ness
pla
nPr
oduc
t con
sum
ptio
n tre
nds
Com
plia
nce
repo
rts (s
elf-
asse
ssm
ent a
nd/o
r thi
rd p
arty
)En
viron
men
tal a
udit
repo
rtsEI
A re
ports
and
lice
nses
zo
natio
n pl
anCo
unty
env
ironm
enta
l rep
orts
Mon
itorin
g re
ports
C2-
Prod
uct
deve
lopm
ent
The
dest
inat
ion
has
a fu
nctio
nal
prod
uct d
evel
opm
ent
stra
tegy
to e
nsur
e th
e to
uris
m in
vest
men
t is
com
petit
ive b
ut
also
inco
rpor
ates
ec
olog
ical
con
side
ratio
n,
com
mun
ity p
artic
ipat
ion
and
bene
fits
and
is
finan
cial
sus
tain
able
• Des
tinat
ion
inve
stm
ent s
trate
gic
plan
• Dev
elop
men
t of i
nves
tmen
t app
rova
l sy
stem
s• E
stab
lishm
ent o
f pro
duct
/ de
sign
ap
prov
al s
yste
m• D
evel
opm
ent o
f pro
duct
dev
elop
men
t gu
idel
ines
• Dev
elop
men
t of c
omm
unity
ben
efit &
be
nefit
sha
ring
guid
elin
es
• Sys
tem
s fo
r Com
mun
ity e
ngag
emen
t in
pro
duct
dev
elop
men
t• G
reen
/ su
stai
nabl
e op
erat
ions
gu
idel
ines
• Pro
duct
/ op
erat
ions
eva
luat
ion
syst
ems
• Inf
orm
atio
n on
gre
en p
ract
ices
• Pro
duct
dive
rsity
• Con
tinua
l pro
duct
dev
elop
men
t
C2a.
Ope
ratio
nal d
estin
atio
n in
vest
men
t stra
tegi
c pl
anC2
b. F
unct
iona
l inv
estm
ent a
ppro
val
syst
ems
C2c.
Fun
ctio
nal p
rodu
ct d
esig
n ap
prov
al s
yste
ms
C2d.
Fun
ctio
nal p
rodu
ct d
evel
opm
ent
guid
elin
esC2
e. %
of p
rodu
cts
appr
oved
and
ro
lled
out
C2f.
% in
crea
se in
reve
nues
resu
lting
fro
m n
ew p
rodu
cts/
inve
stm
ents
C2g.
Com
mun
ity d
evel
opm
ent
Inve
stm
ent P
lan
Third
-par
ty d
evel
opm
ent a
ppro
val
docu
men
ts e
.g. E
A, E
IA, C
ount
y Ap
prov
als,
etc
.Op
erat
ing
licen
ces
Leas
e ag
reem
ents
Inte
rnal
inve
stm
ent r
epor
tsPr
oduc
t des
ign
polic
y do
cum
ent
Inte
rnal
pro
duct
app
rova
l rep
orts
Sust
aina
bilit
y pl
an d
ocum
ent
Fina
ncia
l rep
orts
Prod
uct/o
pera
tions
mon
itorin
g re
ports
Visi
tor s
atis
fact
ion
repo
rts
C3-
Sust
aina
ble
tour
ism
ope
ratio
nsTh
e de
stin
atio
n ha
s in
pl
ace
syst
ems
to e
nsur
e op
timum
env
ironm
enta
l be
nefit
s &
min
imis
e ne
gativ
e im
pact
s an
d m
otiva
te c
omm
unity
pa
rtici
patio
n
• Ene
rgy
cons
erva
tion-
gui
delin
es o
n ty
pe, u
se, m
easu
rem
ent
• Wat
er m
anag
emen
t- g
uide
lines
on
extra
ctio
n, u
se, m
easu
rem
ent,
qual
ity,
re-u
se• G
reen
hous
e em
issi
ons-
gui
delin
es
on id
entifi
catio
n, m
easu
rem
ent,
redu
ctio
n, m
itiga
tion
• Sol
id w
aste
- gu
idel
ines
on
type
, re
duct
ion,
mea
sure
men
t, re
cycl
ing
• Was
tew
ater
gui
delin
es-
treat
men
t, di
spos
al a
nd re
-use
C3a.
Typ
e of
ene
rgy
sour
ces
used
C3b.
% o
f tot
al e
nerg
y co
nsum
ptio
n de
rived
from
gre
en e
nerg
y so
urce
sC3
c. %
ene
rgy
savin
gs d
erive
d fro
m
ener
gy c
onse
rvat
ion
plan
C3d.
Typ
e of
wat
er s
ourc
esC3
e. Q
ualit
y of
wat
er p
er s
ourc
eC3
f. Ty
pe o
f fun
ctio
nal w
aste
wat
er
syst
ems
C3g.
% o
f wat
er re
cycl
ed
Ener
gy c
onsu
mpt
ion
reco
rds
Coun
ty e
nerg
y re
ports
Ener
gy s
uppl
ier i
nvoi
ces/
paym
ent
reco
rds
Wat
er c
onsu
mpt
ion
reco
rds
Wat
er q
ualit
y re
ports
/reco
rds
Coun
ty w
ater
and
sew
erag
e re
cord
s/re
ports
Stak
ehol
der s
urve
ysVi
sito
r sur
veys
Coun
ty e
nviro
nmen
tal r
epor
ts
KENYA GREEN DESTINATIONS GUIDELINES14 KENYA GREEN DESTINATIONS GUIDELINES 15
CRITERIACRITERIA
• Pol
lutio
n (a
ir/no
ise)
- • T
rans
port
- gu
idel
ines
on
MV
dens
ity
vis-à
-vis
bed
-nig
hts
/ gue
sts
• Doc
umen
tatio
n of
pla
ns in
dica
ting
%
of lo
cal e
mpl
oym
ent
• Cap
acity
bui
ldin
g fo
r the
loca
l co
mm
unity
• Per
cent
age
thriv
ing
loca
l bus
ines
s an
d to
uris
m S
MEs
C3h.
Typ
e of
func
tiona
l sol
id w
aste
m
anag
emen
t sys
tem
sC3
i. %
of s
olid
was
te re
cycl
edC3
j. In
tens
ity o
f air
and
nois
e po
llutio
n ge
nera
ted
Site
vis
itsEA
/EIA
repo
rtsDe
stin
atio
n an
nual
repo
rtsM
onito
ring
repo
rtsHR
doc
umen
ts o
n em
ploy
men
tW
aste
man
agem
ent r
epor
tSt
akeh
olde
r tra
inin
g re
gist
er a
nd
repo
rtsW
aste
man
agem
ent p
lan
C4-
Inte
rpre
tatio
n &
Guid
ing
The
dest
inat
ion
has
syst
ems
to e
nsur
e ac
cura
te in
form
atio
n is
pro
vided
for a
ll at
tract
ions
incl
udin
g cu
lture
, soc
io-e
cono
mic
pr
ojec
ts, fl
ora
& fa
una
and
livel
ihoo
ds
• Gui
de in
form
atio
n an
d ed
ucat
ion
prog
ram
• Gui
de a
ppro
val /
acc
redi
tatio
n sy
stem
• Gam
e vie
win
g gu
idel
ines
for g
uest
s• G
ame
view
ing
guid
elin
es fo
r tou
r gu
ides
• Cod
es o
f con
duct
s fo
r gui
des
durin
g in
terp
retiv
e ac
tiviti
es li
ke w
ildlif
e vie
win
g• C
ode
of c
ondu
ct fo
r gue
sts
whi
le in
th
e de
stin
atio
n
C4a.
Typ
e of
gui
de e
duca
tiona
l tra
inin
gs/p
rogr
ams
C4b.
Fun
ctio
nal g
uide
acc
redi
tatio
n sy
stem
C4c.
% o
f tra
ined
gui
des
hire
dC4
d. T
ype
and
# of
gam
e vie
win
g gu
idel
ines
dev
elop
ed a
nd d
istri
bute
d to
vis
itors
C4e.
Typ
e an
d #
of g
ame
view
ing
guid
elin
es d
evel
oped
and
dis
tribu
ted
to to
ur g
uide
sC4
f. #
and
type
of s
igna
ge &
in
terp
reta
tion
poin
ts in
pla
ce a
cros
s th
e de
stin
atio
nC4
h. F
unct
iona
l cod
e of
con
duct
s fo
r gu
ides
C4i.
Oper
atio
nal c
ode
of c
ondu
ct fo
r vis
itors
C4j.
Freq
uenc
y an
d ty
pe o
f In
terp
reta
tive
info
rmat
ion
disp
laye
d at
th
e de
stin
atio
n
Trai
ning
/pro
gram
repo
rtsAc
cred
ited
guid
es re
cord
sGu
ide
Trai
ning
reco
rds
Tour
gui
de re
ports
Stak
ehol
der s
urve
ysVi
sito
r sat
isfa
ctio
n su
rvey
sM
onito
ring
repo
rts
C5-
Mar
ketin
gTh
e de
stin
atio
n ha
s a
plan
that
pro
mot
es th
e de
stin
atio
n as
a g
reen
de
stin
atio
n
• All
incl
usive
mar
ketin
g pl
an fo
r pr
omot
ing
and
publ
icis
ing
the
cultu
ral,
natu
ral a
nd h
isto
rical
her
itage
of t
he
dest
inat
ion
• Com
mun
icat
ion
stra
tegy
(web
site
, so
cial
med
ia, p
rint,
etc.
)• E
viden
ce o
f con
side
ratio
n of
5 P
s (P
ricin
g, p
lace
, pro
duct
, pro
mot
ion,
pe
ople
) in
mar
ketin
g
C5a.
Res
pons
ible
Ope
ratio
nal
mar
ketin
g an
d co
mm
unic
atio
n pl
ans
C5b.
Fre
quen
cy a
nd ty
pe o
f re
spon
sibl
e pu
blic
ity e
vent
sC5
c. T
ype
of p
ublic
ity a
nd m
arke
ting
chan
nels
/med
ium
s ut
ilised
C5d.
% o
f vis
itors
attr
acte
d to
th
e de
stin
atio
n du
e to
sus
tain
able
cr
eden
tials
Mar
ketin
g an
d co
mm
unic
atio
n pl
an
docu
men
tsM
edia
ana
lysis
repo
rtsW
ebsi
te tr
affic
Visi
tor s
urve
ysM
arke
t res
earc
h re
ports
Repo
rts o
n co
nsum
ptio
n pa
ttern
s
FOCA
L AR
EA D
: COM
MUN
ITY
DEVE
LOPM
ENT
& EM
POW
ERM
ENT
Key
Cons
ider
atio
nsDe
scrip
tion
Exam
ples
of A
ctio
ns /
Prog
ram
sIn
dica
tors
Mea
ns o
f ver
ifica
tion
D1-
Com
mun
ity
empo
wer
men
tTh
e de
stin
atio
n ha
s a
plan
/pro
gram
or
pro
gram
s th
at
cons
ciou
sly
supp
orts
in
tegr
atio
n of
com
mun
ity
mem
bers
in th
e m
anag
emen
t of t
he
reso
urce
s w
ith a
vie
w
to c
reat
ing
dest
inat
ions
st
ewar
ds b
eyon
d th
e bo
unda
ries
of th
e de
stin
atio
n
• Com
mun
ity e
duca
tion
prog
ram
s -
cons
erva
tion,
reso
urce
use
& a
cces
s rig
hts,
bus
ines
s op
portu
nitie
s in
to
uris
m, fi
nanc
ial m
anag
emen
t, to
uris
m, g
reen
/ su
stai
nabl
e de
velo
pmen
t, en
viron
men
tal t
hrea
ts
etc.
• Ski
ll de
velo
pmen
t pro
gram
s• P
rivat
e / c
omm
unity
Par
tner
ship
s • C
omm
unity
Res
ourc
e / l
earn
ing
cent
res
• Inf
orm
atio
n sh
arin
g m
echa
nism
s• C
apac
ity to
mon
itor d
estin
atio
n co
mm
erci
al a
nd n
o-co
mm
erci
al
activ
ities
e.g
. res
ourc
e us
e, re
sour
ce
cons
erva
tion,
tour
ism
repo
rts, C
SR
proj
ects
etc
D1a.
Num
ber a
nd ty
pe o
f com
mun
ity
educ
atio
nal a
nd s
ensi
tisat
ion
prog
ram
s co
nduc
ted
D1b.
Num
ber a
nd ty
pe o
f ski
lls
deve
lopm
ent p
rogr
ams
in p
lace
and
fu
nctio
nal (
cons
erva
tion,
tour
ism
, ho
spita
lity,
gove
rnan
ce, l
eade
rshi
p,
man
agem
ent,
ent
erpr
isin
g sk
ills e
tc)
D1c.
% o
f com
mun
ity m
embe
rs
bene
fittin
g fro
m s
kills
dev
elop
men
t pr
ogra
ms
D1d.
Num
ber o
f res
ourc
e ce
ntre
s es
tabl
ishe
d an
d fu
nctio
nal
D1e.
% o
f com
mun
ity m
embe
rs
utilis
ing
and
bene
fittin
g fro
m th
e re
sour
ce c
entre
sD1
f. Nu
mbe
r of c
omm
unity
vol
unte
ers
train
ed in
mon
itorin
g an
d fu
nctio
nal
Educ
atio
nal a
nd s
ensi
tisat
ion
repo
rtsCo
mm
unity
sur
veys
Soci
o-ec
onom
ic a
sses
smen
t rep
orts
Stak
ehol
der s
urve
ysM
anag
emen
t rep
orts
Coun
ty d
evel
opm
ent r
epor
tsCo
unty
soc
ial r
epor
tsM
onito
ring
repo
rtsCo
mm
unity
trai
ning
pro
gram
s an
d cy
cles
Trai
ning
mod
ules
Gend
er in
tegr
atio
n pl
ans
Gend
er tr
aini
ng/ m
ento
rshi
p pr
ogra
ms
Yout
h in
tegr
atio
n pl
ans
Yout
h tra
inin
g / m
ento
rshi
p pr
ogra
m
KENYA GREEN DESTINATIONS GUIDELINES16 KENYA GREEN DESTINATIONS GUIDELINES 17
CRITERIACRITERIA
• Par
ticip
ator
y pl
anni
ng/ d
ecis
ion
mak
ing
proc
esse
s• R
egul
ar s
uppo
rt of
loca
l bus
ines
s an
d en
terp
rises
(fina
ncia
l and
cap
acity
bu
ildin
g)• P
rom
otio
n of
loca
l ow
ners
hip
in th
e va
lue
chai
ns• I
nteg
ratio
n of
wom
en a
nd y
outh
D1g.
Fun
ctio
nal m
onito
ring
syst
ems
D1h.
% c
omm
unity
mem
bers
trai
ned
on b
usin
ess
ente
rpris
ing
D1i.
Effo
rts/s
trate
gies
to d
eal w
ith
mid
dlem
enD1
j. Nu
mbe
r of w
omen
in c
omm
ittee
s an
d pa
rtici
patin
g in
pla
nnin
gD1
k. N
umbe
r of y
outh
inte
grat
ed in
co
mm
ittee
s
D2-
Soci
o-ec
onom
ic
deve
lopm
ent
The
dest
inat
ion
has
a pr
ogra
m/ p
rogr
ams
that
pr
omot
e so
cio-
econ
omic
de
velo
pmen
t in
the
com
mun
ity
• Com
mun
ity e
cono
mic
dev
elop
men
t pl
an• P
artn
ersh
ips
- M
ulti-
stak
ehol
der
appr
oach
in id
entifi
catio
n, s
elec
tion/
pr
iorit
isat
ion
of d
evel
opm
ent n
eeds
St
reng
then
com
mun
ity c
apac
ities
pr
ojec
t man
agem
ent-
to im
plem
ent /
ov
erse
e so
cial
dev
elop
men
t pro
ject
s• B
uild
cap
acity
in c
once
ptua
lisat
ion,
pl
anni
ng a
nd im
plem
enta
tion
of
com
mun
ity p
roje
cts
• Par
tner
ship
or c
ontri
butio
n in
pr
ovis
ion
of s
ocia
l am
eniti
es a
nd
publ
ic g
oods
(edu
catio
n, h
ealth
, wat
er
and
sani
tatio
n)
D2a.
Ope
ratio
nal c
omm
unity
ec
onom
ic d
evel
opm
ent p
lan
D2b.
Num
ber a
nd ty
pe o
f ope
ratio
nal
econ
omic
dev
elop
men
t pro
gram
s in
itiat
edD2
c. %
of c
omm
uniti
es m
embe
rs
enga
ged
in in
com
e ge
nera
ting
activ
ities
und
er th
e ec
onom
ic
deve
lopm
ent p
rogr
ams
D2d.
Num
ber o
f mul
ti-st
akeh
olde
r pa
rtner
ship
s es
tabl
ishe
d an
d fu
nctio
nal
D2e.
Num
ber a
nd ty
pe o
f cap
acity
bu
ildin
g se
ssio
ns c
ondu
cted
D2f.
% o
f com
mun
ity m
embe
rs
enga
ged
in c
omm
unity
pro
ject
s
Com
mun
ity s
urve
ysSo
cio-
econ
omic
ass
essm
ent r
epor
tsSt
akeh
olde
r sur
veys
Man
agem
ent r
epor
tsCo
unty
dev
elop
men
t rep
orts
Coun
ty e
cono
mic
repo
rtsSi
te v
isits
Mon
itorin
g re
ports
FOCA
L AR
EA E
: FIN
ANCI
AL S
USTA
INAB
ILIT
Y
Key
Cons
ider
atio
nsDe
scrip
tion
Exam
ples
of A
ctio
ns /
Prog
ram
sIn
dica
tors
Mea
ns o
f ver
ifica
tion
E1-
Dest
inat
ion
finan
cing
stra
tegy
Prog
ram
to s
treng
then
fin
anci
al v
iabi
lity
and
sust
aina
bilit
y of
the
dest
inat
ion
for l
ong
term
via
bilit
y of
the
dest
inat
ion
• Pro
ject
ed fi
nanc
ial fl
ows
• Inv
estm
ent a
nd re
sour
ce m
obiliz
atio
n pl
an• F
undi
ng P
artn
ersh
ips
• Tra
inin
g on
dev
elop
men
t and
im
plem
enta
tion
of fi
nanc
ial
man
agem
ent
• Fin
anci
al m
anag
emen
t & m
onito
ring
syst
ems
E1a.
Bus
ines
s Pl
an w
ith a
t lea
st
3-ye
ar p
roje
ctio
nsE1
b. O
pera
tiona
l inv
estm
ent a
nd
reso
urce
mob
ilisat
ion
plan
E1c.
Num
ber o
f fun
ding
par
tner
ship
s se
cure
dE1
d. T
ype
and
sour
ces
of i
ncom
e/re
venu
eE1
e. F
unct
iona
l man
agem
ent a
nd
mon
itorin
g sy
stem
sTr
aini
ngs
on fi
nanc
ial m
anag
emen
tE1
f pro
visio
n fo
r loc
al c
omm
unity
in
tegr
atio
n in
inve
stm
ent
Busi
ness
pla
n do
cum
ent
Inve
stm
ent a
nd re
sour
ce
mob
ilisat
ion
docu
men
tFi
nanc
ial r
epor
tsAu
dite
d ac
coun
tsFu
ndin
g ag
reem
ents
/lette
rs o
f aw
ard
Mon
itorin
g re
ports
Fina
ncia
l man
agem
ent p
lan
Fina
ncia
l man
agem
ent t
rain
ing
repo
rtsCo
here
nce
with
cou
nty
finan
cial
de
velo
pmen
t pla
n
FOCA
L AR
EA F
: SUS
TAIN
ABLE
CUL
TURA
L, A
RCHA
EOLO
GICA
L AN
D HI
STOR
ICAL
RES
OURC
E M
ANAG
EMEN
T (W
HERE
APP
LICA
BLE)
Key
Cons
ider
atio
nsDe
scrip
tion
Exam
ples
of A
ctio
ns /
Prog
ram
sIn
dica
tors
Mea
ns o
f ver
ifica
tion
F1 -
Cul
ture
pr
omot
ion
stra
tegy
The
dest
inat
ion
has
prog
ram
s fo
r pro
mot
ion
and
inte
grat
ion
of a
rt an
d cu
lture
in to
uris
m
and
for c
omm
unity
re
vital
izatio
n
• Cul
ture
pro
mot
ion
prog
ram
s• A
rt pr
omot
ion
prog
ram
s• R
evita
lizat
ion
prog
ram
s• A
dvan
cing
new
app
roac
hes
• Aut
hent
ic c
ultu
ral r
esou
rces
m
anag
emen
t• Q
ualit
y st
anda
rdiza
tion
loca
l pro
duct
s (e
.g. b
eadw
ork)
• Pric
ing
stan
dard
izatio
n of
loca
l cu
ltura
l pro
duct
s (fa
ir pr
icin
g an
d co
mpe
titive
ness
)
F1a.
Num
ber o
f cul
tura
l pac
kage
s be
ing
shar
edF1
b. N
umbe
r of o
n-go
ing
art a
nd
auth
entic
cul
ture
revit
alis
atio
n pr
ogra
ms
F1c.
Num
ber a
nd ty
pe o
f new
ap
proa
ches
to c
ultu
re a
nd a
rt re
vital
isat
ion
F1d.
Num
ber a
nd ty
pe o
f new
ap
proa
ches
to p
rom
otio
n of
art
and
auth
entic
cul
ture
F1e.
Em
ergi
ng c
reat
ive e
nter
pris
es
supp
orte
d by
cul
ture
and
art
Mar
ketin
g pr
ogra
ms
of a
uthe
ntic
cu
lture
(Tan
gibl
e an
d in
tang
ible
)
Bene
fits
accr
uing
to c
omm
unity
Awar
enes
s cr
eatio
n to
ols
for
tour
ism
Prom
otio
n to
ols
/ sys
tem
sAw
aren
ess
crea
tion
tool
s/sy
stem
s fo
r rev
italis
atio
nCo
des
of c
ondu
ct fo
r vis
its to
cu
ltura
l cen
tres
Cultu
ral r
esou
rce
man
agem
ent p
lan
KENYA GREEN DESTINATIONS GUIDELINES18 KENYA GREEN DESTINATIONS GUIDELINES 19
CRITERIACRITERIA
F2: H
isto
rical
site
s pr
omot
ion
stra
tegy
The
dest
inat
ion
has
prog
ram
s fo
r pro
mot
ion
and
inte
grat
ion
of
hist
ory
into
tour
ism
• His
toric
al s
ites
prom
otio
n pr
ogra
ms
• Rev
italiz
atio
n pr
ogra
ms
• Adv
anci
ng n
ew a
ppro
ache
s• A
uthe
ntic
his
toric
al re
sour
ces
man
agem
ent
F2a.
Dat
a / i
nfor
mat
ion
on h
isto
rical
si
tes
and
mon
umen
tsF2
b. N
umbe
r and
type
of c
onse
rvat
ion
prog
ram
s fo
r his
toric
al s
ites
and
mon
umen
ts
F2c.
Cod
es o
f con
duct
for v
isits
to
hist
oric
al s
ites
F2d.
Num
ber a
nd ty
pe o
f aw
aren
ess
and
prom
otio
n pr
ogra
ms
on h
isto
rical
si
tes
and
mon
umen
tsF2
e. N
umbe
r and
type
of r
evita
lisat
ion
prog
ram
s fo
cusi
ng o
n hi
stor
ical
site
s an
d m
onum
ents
F2
f. Nu
mbe
r and
type
of n
ew c
reat
ive
ente
rpris
es s
uppo
rted
by h
isto
rical
si
tes
Bene
fits
accr
uing
to c
omm
unity
Awar
enes
s cr
eatio
n to
ols
for
tour
ism
Prom
otio
n to
ols
/ sys
tem
sAw
aren
ess
crea
tion
tool
s/sy
stem
s fo
r rev
italis
atio
nCo
des
of c
ondu
ct fo
r vis
its
Reso
urce
man
agem
ent p
lan
F3: A
rcha
eolo
gica
l si
tes
prom
otio
n st
rate
gy
The
dest
inat
ion
has
prog
ram
s fo
r pro
mot
ion
and
inte
grat
ion
of a
reas
ar
chae
olog
y in
tour
ism
• Arc
haeo
logi
cal s
ites
prom
otio
n pr
ogra
ms
• Rev
italiz
atio
n pr
ogra
ms
• Adv
anci
ng n
ew a
ppro
ache
s• P
rofe
ssio
nal a
rcha
eolo
gica
l si
te
man
agem
ent
F3a.
Dat
a an
d in
form
atio
n on
ar
chae
olog
ical
site
sF3
b. T
ype
of a
rcha
eolo
gica
l co
nser
vatio
n pr
ogra
ms
in p
lace
F3c.
Cod
es o
f con
duct
for v
isits
to
arch
aeol
ogic
al s
ites
F3d.
Num
ber a
nd ty
pe o
f ar
chae
olog
ical
aw
aren
ess
and
prom
otio
n pr
ogra
ms
F3e.
Num
ber o
f on-
goin
g ar
chae
olog
ical
revit
alis
atio
n pr
ogra
ms
F3f.
Type
of n
ew c
reat
ive e
nter
pris
es
supp
orte
d by
arc
haeo
logi
cal s
ites
Bene
fits
accr
uing
to c
omm
unity
Awar
enes
s cr
eatio
n to
ols
for
tour
ism
Prom
otio
n to
ols
/ sys
tem
sAw
aren
ess
crea
tion
tool
s/sy
stem
s fo
r rev
italis
atio
nCo
des
of c
ondu
ct fo
r vis
its
Reso
urce
man
agem
ent p
lan
FOCA
L AR
EA G
: SAF
ETY
Key
Cons
ider
atio
nsDe
scrip
tion
Exam
ples
of A
ctio
ns /
Prog
ram
sIn
dica
tors
Mea
ns o
f ver
ifica
tion
G1 -
Saf
ety
& se
curit
y pl
anTh
e de
stin
atio
n ha
s a
safe
ty &
sec
urity
pl
an th
at e
nabl
es it
to
gath
er c
ompr
ehen
sive
in
form
atio
n &
data
to
pre
vent
sec
urity
in
cide
nts
and
resp
ond
effe
ctive
ly to
ave
rt di
sast
er a
nd n
egat
ive
publ
icity
• Exa
mpl
es o
f pro
gram
s/ a
ctio
ns
incl
ude:
• Sur
veilla
nce
prog
ram
s• M
edia
rela
tions
• Pre
vent
ion
prog
ram
s• I
ntel
ligen
ce p
rogr
ams
• Loc
al/re
gion
al/n
atio
nal n
etw
orks
with
se
curit
y ag
enci
es• A
dvoc
acy
and
lobb
ying
and
partn
ersh
ips
for s
ecur
ity• S
afet
y aw
aren
ess
prog
ram
s• C
omm
unity
saf
ety
inte
rven
tions
• Vis
itors
saf
ety
inte
rven
tions
G1a.
Rep
ortin
g pr
oced
ures
G1b.
Type
of S
urve
illanc
e st
ruct
ures
G1c.
Typ
e an
d nu
mbe
r of s
ecur
ity
netw
orks
G1d.
Res
pons
e te
am
Disa
ster
reco
very
(pre
vent
ion
to
cris
es) a
nd e
mer
genc
y pr
ogra
ms
Fenc
es (W
here
nec
essa
ry)
Confl
ict m
anag
emen
t pla
n (e
.g.
Hum
an W
ildlif
e Co
nflic
t)
Trai
ning
repo
rtsSu
rvei
llanc
e / i
ntel
ligen
ce
Pres
s re
leas
esSe
curit
y/pa
trol r
epor
tsM
onito
ring
and
surv
eilla
nce
stru
ctur
es o
f bou
ndar
ies,
reso
urce
s,
maj
or e
quip
men
t etc
.Sp
ecifi
ed s
ecur
ity a
nd s
afet
y co
des
Insu
ranc
e po
licie
s fo
r cris
es
man
agem
ent
G2-
Cris
is &
Em
erge
ncy
man
agem
ent
The
dest
inat
ion
has
a cr
isis
man
agem
ent a
nd
resp
onse
and
reco
very
pl
an th
at is
app
ropr
iate
fo
r the
iden
tified
risk
s
• Ris
k as
sess
men
t and
mon
itorin
g pl
an• S
afet
y an
d se
curit
y pr
oced
ures
/pol
icy
• Sec
urity
and
cris
is m
anag
emen
t tra
inin
gs• P
reve
ntio
n pr
oced
ures
/ pla
n• R
ecov
ery
proc
edur
e / p
lan
• Eva
cuat
ion
plan
• Med
ical
acc
ess
proc
edur
e• I
nfor
mat
ion
on p
oten
tial r
isks
for
gues
ts• C
risis
& e
mer
genc
y te
ams
• Hum
an w
ildlif
e co
nflic
t pla
n• R
esou
rce
confl
icts
• Com
mun
ity c
onfli
cts
G2a.
Ris
k/th
reat
ass
essm
ent,
m
onito
ring
and
miti
gatio
n pl
an
docu
men
tG2
b. F
unct
iona
l saf
ety
and
secu
rity
polic
y G2
c. T
ype
of s
ecur
ity m
easu
res
put
in p
lace
G2d.
Typ
e an
d fre
quen
cy o
f sec
urity
tra
inin
gG2
e. %
of d
estin
atio
n em
ploy
ees
train
ed in
vis
itor,
pers
onal
and
de
stin
atio
n se
curit
y m
anag
emen
tG2
f. Fr
eque
ncy
and
type
of s
ecur
ity
drills
con
duct
ed
B3g.
Typ
e of
insu
ranc
e co
vers
G2
h. T
ype
of m
edic
al c
are
avai
labl
e at
de
stin
atio
n
Safe
ty &
sec
urity
pol
icy
docu
men
tRi
sk a
sses
smen
t rep
ort
Secu
rity
repo
rtsTr
aini
ng re
ports
Insp
ectio
n re
ports
Supp
lier c
ontra
cts/
invo
ices
for
em
erge
ncy
man
agem
ent s
ervic
esIn
cide
nce
repo
rtsIn
sura
nce
supp
lier i
nvoi
ceSt
akeh
olde
r sur
veys
Min
utes
of m
eetin
gs to
dis
cuss
cr
isis
& e
mer
genc
yCr
isis
Man
agem
ent r
epor
ts
Site
vis
itsM
onito
ring
repo
rts
KENYA GREEN DESTINATIONS GUIDELINES20 KENYA GREEN DESTINATIONS GUIDELINES 21
CRITERIACRITERIA
G2i.
Type
and
num
ber o
f sec
urity
in
form
atio
nal m
ater
ial d
istri
bute
d to
vis
itors
G2j.
Num
ber o
f ope
ratio
nal
emer
genc
y te
ams
FOCA
L AR
EA H
: MAN
AGEM
ENT
OF O
THER
ENT
ERPR
ISES
IN D
ESTI
NATI
ON
Key
Cons
ider
atio
nsDe
scrip
tion
Exam
ples
of A
ctio
ns /
Prog
ram
sIn
dica
tors
Mea
ns o
f ver
ifica
tion
H1: P
lans
, sy
stem
s,
proc
edur
es a
nd/
or c
riter
ia fo
r ap
prov
al a
nd
esta
blis
hmen
t of
othe
r pot
entia
l (c
ompa
tible
) co
mm
erci
al
activ
ities
The
dest
inat
ion
has
syst
ems,
crit
eria
an
d gu
idel
ines
fo
r sus
tain
able
m
anag
emen
t of a
cces
s,
extra
ctio
n, c
onsu
mpt
ion,
ut
ilisat
ion
and
or,
dist
ribut
ion
e.g.
farm
ing,
liv
esto
ck p
rogr
ams,
m
inin
g, s
and
harv
estin
g,
bee
keep
ing,
etc
.
• Ent
erpr
ise
deve
lopm
ent s
trate
gy• M
anag
emen
t pla
ns• E
IA fo
r eve
ry o
ther
ent
erpr
ise
• Sta
keho
lder
eng
agem
ent p
lan
H1a.
Ope
ratio
nal e
nter
pris
e de
velo
pmen
t stra
tegy
H1
b. N
umbe
r and
type
of s
pin-
off
ente
rpris
es e
stab
lishe
d du
e to
tour
ism
gr
owth
in th
e de
stin
atio
n ar
ea
Ente
rpris
e de
velo
pmen
t stra
tegy
EIA
repo
rts &
lice
nce
EA re
ports
Stak
ehol
der s
urve
ys a
nd re
ports
De
stin
atio
n an
nual
ent
erpr
ise
repo
rtsCo
unty
dev
elop
men
t rep
orts
Site
vis
it re
ports
Mon
itorin
g re
ports
FOCA
L AR
EA I:
MON
ITOR
ING
AND
EVAL
UATI
ON (M
&E)
Key
Cons
ider
atio
nsDe
scrip
tion
Exam
ples
of A
ctio
ns /
Prog
ram
sIn
dica
tors
Mea
ns o
f ver
ifica
tion
I1-
Mon
itorin
gTh
e de
stin
atio
n ha
s an
ef
fect
ive a
nd fu
nctio
nal
syst
em fo
r mon
itorin
g an
d as
sess
ing
prog
ress
to
war
ds b
ecom
ing
a gr
een
dest
inat
ion
base
d on
eac
h in
dica
tor
• Dev
elop
men
t of a
ppro
pria
te
mon
itorin
g to
ols
per f
ocal
are
a• D
evel
opm
ent o
f a p
erfo
rman
ce
mea
sure
men
t/mon
itorin
g fra
mew
ork/
plan
• Est
ablis
hmen
t of o
rgan
isat
iona
l m
onito
ring
unit
I1a.
App
ropr
iate
and
func
tiona
l too
ls
in p
lace
I1b.
Fun
ctio
nal p
erfo
rman
ce
mon
itorin
g fra
mew
ork
I1c.
Fre
quen
cy a
nd ty
pe o
f as
sess
men
ts u
nder
take
n (s
elf-
asse
ssm
ents
, thi
rd p
arty,
gra
ding
as
sess
men
ts, e
tc.)
Mon
itorin
g to
ols
Perfo
rman
ce m
onito
ring
docu
men
tM
onito
ring
and
asse
ssm
ent r
epor
tsHu
man
reso
urce
repo
rtsM
anag
emen
t rep
orts
Diss
emin
atio
n re
ports
• Dis
sem
inat
ion
and
stak
ehol
der
enga
gem
ent p
lan
• Ext
erna
l eva
luat
ion
plan
• Allo
catio
n of
fina
ncia
l res
ourc
es fo
r M
&E
I1d.
Fun
ctio
nal M
&E u
nit w
ith c
lear
m
anda
teI1
e. F
unct
iona
l dis
sem
inat
ion
and
stak
ehol
der e
ngag
emen
t pla
n I1
f. Ty
pe a
nd le
vel o
f dis
sem
inat
ion
plat
form
sI1
g. T
ype
and
frequ
ency
of r
epor
ts
diss
emin
ated
I1h.
Fun
ctio
nal e
xter
nal e
valu
atio
n pl
anI1
i. %
of r
even
ue e
arm
arke
d fo
r m
onito
ring
and
eval
uatio
n ac
tiviti
es
Stak
ehol
der s
urve
ysEx
tern
al e
valu
atio
n re
ports
Fina
ncia
l rep
orts
23
REFERENCEShttps://www.gstcouncil.org/en/gstc-certification/gstc-criteria/criteria-for-destinations.html
http://www.tugberkugurlu.com/archive/definintion-of-tourism-unwto-definition-of-tourism-what-is-tourism
http://www.iucn.org/theme/protected-areas/our-work/green-list
Unpublished research- Sustainable tourism in Destinations. Judy Kepher-Gona, 2015
Ecotourism Kenya- Eco-rating criteria for Camps and lodges, 2012 (reviewed 2015)
KENYA GREEN DESTINATIONS GUIDELINES22
CRITERIACRITERIA
ECO TOURISM KENYAHEAD OFFICE:KATO Place, Longonot Rd, Upper Hill, NairobiP.O. Box 10146 – 00100, Nairobi, KenyaWireless: 020 5292078 Cell: 0726 366 080 / 0780 815 683E-mail: [email protected] www.ecotourismkenya.org
AWF CONSERVATION CENTRENgong Road, KarenP.O Box 310, 00502Nairobi, Kenya.www.awf.org
