Ecotourism Estonia

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Ecotourism in Estonia 7 of June 2010 Aivar Ruukel

description

Presentation about Ecotourism in Estonia for tourism students studying at the University of Applied Sciences HTW Chur of Switzerland

Transcript of Ecotourism Estonia

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Ecotourism in Estonia

7 of June 2010Aivar Ruukel

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- Organization- Quality Label- Products- Marketing- Collaboration

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Estonia on the map

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Soomaa -Capital of Estonian Wilderness

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Estonian Ecotourism Association● Non-governmental, non-profit, membership organization● Since 1996● Our mission – promote development of ecotourism● Our activities

− Seminars, Trainings, Conferences, Fairs − Plans, strategies, action plans at national, regional and

local levels− Ecotourism labelling process

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Estonian Ecotourism Quality Label

● Established in 2000● Renewed in 2006● „Sister-label“ for

Natures Best label of Swedish Ecotourism

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Quality Labels Criterias

● Criterias:1. Respect carrying capacity2. Support local economy3. Environmental business practice 4. Support conservation of nature and culture5. Responsibility, education and respect6. Safety and quality

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Why labelling?

● makes it easier for customer to find you

● makes it easier for you to reach your customers

● answers important questions about your way of operating

● becomes an image and marketing tool

● creates a network of ecotourism operators

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What can be labelled?

• “Estonia – the Natural Way” is a product label for nature and culture tourism

• Operators/providers are not labeled

• Both products and operators should meet criterias

• Labeled product allways belong to approved ecotourism operator

• There is no need for operator to label all his/her products

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Who is labelling?

EHE-label certification board consist of :– Estonaina Ecotourism Association– Estonian Rural Tourism– Estonian Tourist Board– Estonian Fund for Nature– Village Association Kodukant

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1. Respect the limitations of the destination – minimize negative impact on nature and culture

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2. Support the local economy

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3. Make all operations environmentally sustainable

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4. Active contribution to conservation

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5. Promote the joy of discovery, knowledge and respect

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6. Quality and safety all the way through

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Ecotourism Cluster● Since 2008● 15 local businesses● Quality● Trainings● Study visits● Joint marketing● Sharing resources● ...

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Sea Kayaking

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Sea KayakingCanoeing on Rivers

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Seal Watch Tours

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Historic Ships – Peipsi Barge

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Historic Ships – Võrtsjärv Kale

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Dugout-Canoe BuildingDugout-Canoe Building

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Brown Bear Photography

Photo Arne Ader

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Beaver SafariBeaver Safari

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Wildlife Tracking

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Snow shoeing

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Bog Walking

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Botanical ToursBotanical Tours

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Trip Skating on the Sea Ice

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Kick-spark trips on frozen rivers

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Using Web 2.0

• Social Media Marketing • Networking in Groups• Collaborative Content Creation• Conversation Marketing Online

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Sharing Travel Photos and Emotions

Flickr Group - Ecotourism Estonia

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Sharing Videos and Experiences

Youtube Group - Ecotourism Estonia

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Estonian Ecotourism Fan Group on Facebook

- sharing information and content

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Twitter – Targeted Conversations Online

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Wikis

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European Conference 2010

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TIES

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Estonian University of Life SciencesEstonian University of Life Sciences

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Thank You!