Grub With Us: Website and SEOWhere you are now

Sparse content on each web page Very few web pages Web traffic from Search Engine = 11.1% Static Search Engine Keywords

Where you could improve Greater authority (in-bound links) Greater relevancy (revised and polished content) Greater traffic (if you build it, they will come)

Grub With Us: Website and SEOHow you could improve

Find more places to put web content Create content field for each “Grub page”, see

Groupon.com as example Create comment box for each “Grub page”

Use tools such as Google Insights and Google sktools to develop dynamic keyword “aquarium” (include terms in web content)

Include “alt tags” on images Create new pages with rich Google-friendly content Refine SEO on current text heavy pages

FAQs, Meal Etiquette, About Us, etc.

Grubwithus & Social MediaWhere are we? Facebook

420 “Likes” Posts consists of links to new “grubs” and blog

posts Some engagement through wall posts and “Likes”

to comments Links to website and twitter pages

Twitter 5 different Twitter accounts More maintenance and several a day on

@Grubwithus account Conversations blur between Grubwitus business

and personal comments

Grubwithus & Social Media: The Problem? Too many social media accounts to handle

Facebook has more of a one-way form of communication

Limitations on Facebook account, since it was registered as a website not a business

Grubwithus & Social Media: Suggestions

Increase the amount of people with influence who “Like” or “Follow” Grubwithus

Maintain an organizing dashboard of all Grubwithus social media accounts

Keep Grubwithus accounts strictly business, not so much personal

Maximum of 48hrs before answering to a Facebook, 24hrs for a Tweet or Direct Message

Ask people who have “grubbed” to take pictures and share them on Grubwithus’ Facebook page

Goal: to increase the search engine percentage to 40%

Grubwithus Listening Station:

Goal: To decrease website bounce rates by adding more relevant content especially on the following pages:

o The Chicago Dinner

o The About Us

o The How-To

We will be monitoring the success of the Grub With Us online presence by using Google Alerts, Net Vibes, Google Analytics, etc.

Suggestion:Tracking all Grub With Us online mentions using Evernote on a weekly basis.

–Also tracking competition: Open Table & Meetup

Grubwithus Bounce Rates:

Blog Tactics

Goals

Increase hits to blog website

Shift rank in google search

Increase web presence

Create high quality and long-lasting engagement of users and customers

OverviewAnalysis

Difficult to find

Lacks an interactive/Social element

Is not experience lead

Lengthy

Improvements

Add a narrative voice

Include rich media and video

Add user experience

Continue building a strong relationship with twitter audience (Women ages 25-34, no children, in graduate school)

More engagement with other high-traffic blogging sites

*Data taken from Alexa.com

Examples of good food blogging:

http://www.seriouseats.com/

-Engaging

-Rich media

Grubwithus: Public Relations Where you are now

Lack of concise PR strategy Sparse, but some successful pieces in related media Lack of reader retention once reaching the website

Where you could improve Stronger PR strategy that will reach all successful, positive, and

relevant media Growth in promotion through traditional media Devolopement of target markets that Grubwithus seeks to

pursue through this PR strategy

Grubwithus: Public RelationsHow you could improve

Develop target audiences that will allow us to designate: Appropriate media contacts and outlets Coordination of ideas for possible events

Use of tools like CisionPoint that will be used to generate media contacts in related industries (possibly): Food, dining Travel, tourism Social media, online creation

Use tools like Pitchengine that will be a one-stop-shop for media contacts to review and use pitches.