Grub Presentation

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Grub With Us: Website and SEO Where you are now Sparse content on each web page Very few web pages Web traffic from Search Engine = 11.1% Static Search Engine Keywords Where you could improve Greater authority (in-bound links) Greater relevancy (revised and polished content) Greater traffic (if you build it, they will come)

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Transcript of Grub Presentation

  • 1. Grub With Us: Website and SEO
    • Where you are now
    • Sparse content on each web page
    • Very few web pages
    • Web traffic from Search Engine = 11.1%
    • Static Search Engine Keywords
  • Where you could improve
    • Greater authority (in-bound links)
    • Greater relevancy (revised and polished content)
    • Greater traffic (if you build it, they will come)

2. Grub With Us: Website and SEO

  • How you could improve
    • Find more places to put web content
      • Create content field for each Grub page, see Groupon.com as example
      • Create comment box for each Grub page
    • Use tools such as Google Insights and Google sktools to develop dynamic keyword aquarium (include terms in web content)
    • Include alt tags on images
    • Create new pages with rich Google-friendly content
    • Refine SEO on current text heavy pages
      • FAQs, Meal Etiquette, About Us, etc.

3. Grubwithus & Social Media Where are we?

  • Facebook
    • 420 Likes
    • Posts consists of links to new grubs and blog posts
    • Some engagement through wall posts and Likes to comments
    • Links to website and twitter pages
  • Twitter
    • 5 different Twitter accounts
    • More maintenance and several a day on @Grubwithus account
    • Conversations blur between Grubwitus business and personal comments

4. Grubwithus & Social Media:The Problem?

  • Too many social media accounts to handle
  • Facebook has more of a one-way form of communication
  • Limitations on Facebook account, since it was registered as a website not a business

5. Grubwithus & Social Media: Suggestions

  • Increase the amount of people withinfluence who Like or Follow Grubwithus
  • Maintain an organizing dashboard of all Grubwithus social media accounts
  • Keep Grubwithus accounts strictly business, not so much personal
  • Maximum of 48hrs before answering to a Facebook, 24hrs for a Tweet or Direct Message
  • Ask people who have grubbed to take pictures and share them on Grubwithus Facebook page

6. Goal: to increase the search engine percentage to 40% Grubwithus Listening Station: 7.

  • Goal: To decrease website bounce rates by adding more relevant content especially on the following pages:
  • The Chicago Dinner
  • The About Us
  • The How-To
  • We will be monitoring the success of the Grub With Us online presence by using Google Alerts, Net Vibes, Google Analytics, etc.
  • Suggestion:
  • Tracking all Grub With Us online mentions using Evernote on a weekly basis.
    • Also tracking competition: Open Table &Meetup

Grubwithus Bounce Rates: 8. Blog Tactics

  • Goals
  • Increase hits to blog website
  • Shift rank in google search
  • Increase web presence
  • Create high quality and long-lasting engagement of users and customers

9. Overview

  • Analysis
  • Difficult to find
  • Lacks an interactive/Social element
  • Is not experience lead
  • Lengthy
  • Improvements
  • Add a narrative voice
  • Include rich media and video
  • Add user experience
  • Continue building a strong relationship with twitter audience (Women ages 25-34, no children, in graduate school)
  • More engagement with other high-traffic blogging sites
  • *Data taken from Alexa.com

10.

  • Examples of good food blogging:
  • http://www.seriouseats.com/
  • -Engaging
  • -Rich media

11. Grubwithus: Public Relations

  • Where you are now
    • Lack of concise PR strategy
    • Sparse, but some successful pieces in related media
    • Lack of reader retention once reaching the website
  • Where you could improve
    • Stronger PR strategy that will reach all successful, positive, and relevant media
    • Growth in promotion through traditional media
    • Devolopement of target markets that Grubwithus seeks to pursue through this PR strategy

12. Grubwithus: Public Relations

  • How you could improve
    • Develop target audiences that will allow us to designate:
      • Appropriate media contacts and outlets
      • Coordination of ideas for possible events
    • Use of tools like CisionPoint that will be used to generate media contacts in related industries (possibly):
      • Food, dining
      • Travel, tourism
      • Social media, online creation
    • Use tools like Pitchengine that will be a one-stop-shop for media contacts to review and use pitches.