Grub With Us

7/28/2019 Grub With Us

1/11

Eat With Awesome People !

Vikram Haer | Aliaksandr Hudzilin | Nanxi Liu | Victoria Perepelitsa


2/11

Problem

Bars and clubs are

too noisy for good

conversation.

It is difficult to meet

new people outside

of work and school.

We create so many

virtual friendships thatwe forget about the

importance of in-person

interaction.


3/11

BrowseFind people to eat with and/or places to eat at

ReserveReserve a seat through our hassle-free

payment system

Eat great foodEnjoy a 2-hour multi-course dinner

SocializeMeet new people over a family-style meal

In any city

Solution


4/11

Value

Increase visibility: Bring traffic to

businesses

Unique marketing: Replaces

traditional, inefficient ads

Higher revenue share: Gives back

larger percentage of sales than deal

sites to restaurants Improve sales during off-peak days:

Enables restaurants to host events on

GrubWithUs during less busy days

Offer unique experience: Unlike deal

sites that focus on quantity,

GrubWithUs focuses on quality. This

gives customers a better meal

experience

Social: Meet new friends, potential

dates, and business partners

Comfortable: Social interaction

without awkward moments

Convenient: Everything is set up for

the user, all they need to do is reserve

the ticket Flexible: Go to any city and find

company to eat with

Enjoyable: Eat delicious food and

discover new venues

Useful: Additional features like Plan

Your Own Meal allow users to invite

friends or help their firms organize

hassle-free group meals

For Grubbers For Restaurants

Los Angeles | New York | San Francisco | Chicago | DC


5/11

Business Model

GrubWithUs partners

with restaurants to

provide meals andreceives about 25%

discount prices.

Restaurants

Grubbers pay to

reserve meals with

other Grubbers atprices 50% above the

market rate.

Customers

GrubWithUs is a new type of networking which we dub Activity

Networking. Our business model seems quite simple, but this

Groupon/Meetup/eHarmony hybrid is a win-win for everyone in the

grubbing process

Eddy Lu, CEO & Co-Founder


6/11

Go-To-Market

New city big publicationApproach as many journalists as possible Have a network effect when colleagues of the

journalists that we approach will approach us

Social Media

PR and Traditional Media

Referrals

Event Hosting

10,000 Tweets over the past year Facebook Connect leverage 600Mm

user base

Pay $2 for each referralGot few thousand of new users

through this campaign

Event hosting and planning forprivate parties will fosterrelationships with restaurants

Have a private platform on aseparate website for thesepurposes

Create custom events withcelebrities


7/11

Market Size and Trends

Assumptions

Restaurants part of the localads $130B market

Fine Dining comprises 19% oftotal local ads

28% of the U.S. population livein NFL cities

Facebook population above 18 500, 206,089

$10 is the potential revenue wecan get from each reservation

$6.92

$1.40Offline

CommerceSocial

Networking

$342Mm

$2B

$100-365Mm

$99Mm

Demographic Trends

Increasedhouseholds with

internet access Increased per capita

disposable income Lower Marriage rate

/ more singles Increasing

population mobility -including acrossborder

Market Opportunity (Billions)

Business Factors

Small businesseswant to market to a

targeted audiencewith measurableresults

Technology Trends

Social Media Revolution Deal sites are positioned

to have the immediateeffect on a business

A critical mass of local,computerized restaurantreservation books

Traditional ads are beingreplaced by services likeGrubWithUs


8/11

Competitors

Customer Base

Ease of Use

Meals Offered for

Purchase

Revenue Channels

Anyone with acredit card

Anyone withonline access

Professionals Entrepreneurs

Dinner dailyCannot purchase

food via siteLunch daily Lunch on Tuesdays

SocialMeet new peoplewith food

Posting andreading reviewsfrom others

Limited tomeeting peoplewith similarLinkedin network

Matches userwith 1 person pertime

View meet-ups onsite and pay formeal immediately

Site is saturatedwith text and links

Does not displaycost of potentialmeal on site

Must setup

meeting at leasttwo days inadvance

Ads and users Ads None yet None yet

Strong Weak


9/11

Defensibility and Exit Strategy

Phases2011-2013 2013-2015

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Issue 1: Expand to all NFL Cities

Add 5 urban centers per year

Acquire Competitors

International Expansion

Issue 2: Create an Ecosystem based on product

Create branch products

Issue 3: Initial Public Offering

Maintain 2 profitable years

Announce Initial Public Offering

Look for M&A Exits

Defense Result

Limiting competitors

and increasing

barriers to entry by

achieving scale

Customers rely on

our product for

other services

Establish

GrubWithUs as

market leader


10/11

1

4

10

15

0

2

4

6

8

10

12

14

16

2011 2012 2013 2014 2015

Users,

Millions

$0 $1

$19

$56

$84

$0

$10

$20

$30

$40

$50

$60

$70

$80

$90

2011 2012 2013 2014 2015

E

BIT,

$MM

Valuation

Key Data Points:

Initial Investment: 5-10 million

Number of Potential ERB Restaurants: 41,600

Global Facebook User Base Above 18: 500 MM

Growth in the past 3 months: 183%

Growth in the past 12 months: 1600%

2011 2012 2013 2014 2015

Users Worldwide, thousdands $52 $641 $3,670 $10,418 $14,764

Value per Transaction, $ $8 $9 $9 $10 $10

Total Revenue (MM) $417 $5,445 $33,034 $98,975 $147,642

Sales and Marketing $208 $2,722 $6,607 $19,795 $29,528

General and Administrative $42 $544 $3,964 $11,877 $17,717

Research and Development $83 $1,089 $3,634 $10,887 $16,241

EBIT (MM) $83 $1,089 $18,829 $56,416 $84,156

EBIT Expansion 1000x by 2015


11/11

Team

Founders

Eddy LuCEO and Co-Founder

Serial Entrepreneur

Daishin SuganoCOO and Co-Founder

Serial Entrepreneur

Experienced Investors and Advisors

PaulGraham

Y-Combinator

ViaWeb

ChuckTempleton

OpenTable

GrubHub

YuriMilner

DST

Start Fund

DustinMoskovitz

Asana

Facebook

Grub With Us

Documents

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