Group 10 - Slum Soccer

8/3/2019 Group 10 - Slum Soccer

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Slum Soccer

Group 10


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Manchester UnitedRelationship with India

Manchester United is one of the richest clubs in the world with the highestsponsorship revenue among all football clubs.

20 million supporters in India, fixtures broadcast to 1.15 billion homes in

2008-09 making India the third largest fan base for the English soccer club.

Aiming to exploit the club's rocketing popularity in India and India's IPL-

inspired sports advertising boom.

United's focus on India sharpened by the interest in Bayern Munich's visit to

Kolkata in May 2008


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Manchester UnitedCollaboration with Airtel

Entered into a 5-year deal, worth 12 million with Bharti Airtel

Provide additional benefits to Airtel customers across India, Sri Lanka and theSeychelles

Rich exclusive content for its customers such as Video clips of Premiershipmatches and UEFA Champions League Highlights, Classic Goals and Games of

Manchester United, Match Feeds etc.

Downloads of Mobile Games, Ringtones, animations, and Wallpapers ofpopular Manchester United first team players

Access to Manchester United Mobile Portal - rich Mobile Products & exclusivecontent

Can watch Manchester United Football matches at the Old Trafford Ground

Few lucky customers get to travel with the Manchester United first teamduring their away UEFA Champions League matches

Some Football enthusiastic customers get to train at one of the ManchesterUnited Soccer Schools (MUSS)


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Manchester UnitedDeal with Reliance ADAG

In 2008, Jump Games, a Reliance ADAG company, entered into anexclusive 3-year alliance worth $100 million to create mobile gaming and

trivia content as the official mobile games partner for Manchester United

Football Club.

Jump Games will design, develop and distribute six exclusive games

centred around the football club every year, which will be availableglobally through local network operators.

First offering from the Jump stable would be a casual crossword centric

content, MANCHESTER UNITED Word It!

Jump will pay license fee to Manchester United for creating content

centred around the club. The deal also includes a revenue sharingengagement

Jump plans to tie up with mobile vendors, handset manufacturers and

Web portals across the globe in order to popularise its gaming content.

Man U will promote the games on its official television channel and Web

site


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Manchester UnitedSoccer School

Manchester United Soccer Schools - best club endorsed soccer program in theworld. Offer range of kids football courses and youth football camps

All India Football Federation, Bharti Airtel and Goa Football Association

launched Kick Off, an innovative talent identification and development

programme powered by MUSS to help find young football talent in Goa

More than 5,500 children went through trials for a week under MUSS coachingteam. 12 skillful and talented candidates selected to train for a week at MUSS.

2 Goan coaches will accompany them

Initiative to promote a rich football and sporting culture in Goa & to identify

and nurture football talent to guide India to qualify for the 2022 World Cup

Helped the brand to develop in India in a big way


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Manchester UnitedCaf/ Restaurant & Bar

Franchisee model bar and restaurant ofEPL football team rolled out upmarket

bar restaurants in Mumbai, Gurgaon,

Bangalore & Goa .

Plans to start another 12 cafes with at

least one in Kolkata and Hyderabad bythe year-end.

Key design features of the outlets include

the Wall of Fame,

popular Managers Bench, a replica of the area

where coach and players meet at the playingfield,

lively island bar with video walls showing live

telecasts of all major sports events,

creative cocktails,

live entertainment from popular artistes and

special themed parties.


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Restaurant and bars modelledon sports concept seeing

tremendous surge in popularity,

esp in tier-I cities

With 20 million ManU fans in

India and an increasing cafgoing culture among the youth,

this would become a very

successful venture

The outlets will help bring the

brand closer to consumers apartfrom offering world class cuisine

The perfect setting to engage people byoffering them a place to enjoy greatgame with friends.

Manchester UnitedCaf/ Restaurant & Bar


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Arsenal FC

Arsenal Football Club is a professionalEnglish Premier League football clubbased in North London. One of themost successful clubs in Englishfootball, they have won 13 FirstDivision and Premier League titlesand 10 FA Cups.

Arsenal have a long-standing rivalrywith neighbours Tottenham Hotspur,with whom they regularly contest theNorth London derby. Arsenal are alsothe third most valuable Associationfootball club in the world as of 2010,valued at $1.2 billion

Arsenal Soccer Schools in India: Arsenal has Soccer Schools in

different zones of India where theybuild up soccer talent in Indian Kids.


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Arsenal Soccer Festival

16 Indian boys for Arsenal Soccer Festival

The 'Arsenal Tata Tea Jaago Re Soccer Stars' is a national school footballtournament which is organised by Tata Tea in association with English PremierLeague club FC Arsenal London for children aged between 10 - 15 years.

In the current season (the fourth edition) of the 'Arsenal Tata Tea Jaago Re

Soccer Stars' there occurred a record participation of more than 7,000budding players from 1,000+ schools from across India. Season 4 of 'ArsenalTata Tea Jaago Re Soccer Stars' saw its first foray into the Northeastern stateslike Sikkim and Meghalaya.

16 boys have been named to represent India at the 21st Arsenal InternationalSoccer Festival in London in July 2011. 30 boys had been short-listed for a two

week camp from May 16 to 30 from whom these 16 boys have been pickedby coaches from English giants FC Arsenal.


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ArsenalBuilding 2018 WC team

Despite having talented players, the current state of Indianfootball doesn't seem to be good enough to advance to the higherlevel and be a part of the 2018 Soccer World Cup, feels PaulShipwright, the head of Arsenal soccer schools.

"For Indian team to be a part of the 2018 World Cup you need to

have a proper infrastructure in place," said Shipwright whoinaugurated the fourth edition of Arsenal Tata Tea Jaago Re Soccerstars.

Emphasising on the fact that the average age of the current AIFFXI, which has been formed with an intention to groom the players

for the 2018 World Cup, is slightly on the higher side, he said,"The average age of the team would be around 20 and by thetime the World Cup is in sight they will be around 28, which is notright."


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Arsenal Caf/ Restaurant & Bar

Plans to start a restaurant / cafe / Lounge/ Bar/ Pub in either Bangalore,Mumbai, or Kolkata.


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Tottenham Hotspur FC

An English Premier League football club based in Tottenham,North London

The only non-league team ever to win the FA cup; Played 9finals and won 8 times

The first team in the 20th Century to win the League and FAcup Double

Arsenal and Tottenham are fierce Premier League rivals,

Tottenham have a large fan base in the United Kingdom,drawn largely from North London and the Home Counties.

There are also Tottenham supporters' clubs located all overthe world.


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Slum Soccer &Homeless World Cup

Homeless World Cup

Annual world class, international football tournament inspiring 64 national grass

roots football projects and over 30,000 homeless players a year to change their

lives.

Slum Soccer is the Indian National Partner to the Homeless World Cup Foundation

Slum Soccer

Krida Vikas Sanstha Nagpur (KVSN) runs football programmes to inspire and

educate the most disadvantaged members of society. Working with over 10,000

people through their slum soccer program and had partnership with the English

Premier League Club which funded Team India. Developed a community development centre to offer participants housing, school

education and vocational training.

Provided organized leagues for the homeless and slum dwellers.

Slum soccer programmes in over 15 cities and addressing issues such as HIV/AIDS

infection, personal hygiene and environmental protection.


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Tottenham Hotspur F.C & Slum Soccer

Spurs are working closely with Slum Soccer providing invaluable financialand technical assistance for over two years.

The clubs Latin mottoAudere est Facere (lit: To Dare Is to Do), an apt

reflection of attitude at Slum Soccer where participants constantly fight

against the odds in a bid to reclaim their lives.

Their inputs have been greatly responsible for Slum Soccers growth to

its current extent

Tottenham Hotspur has sponsorship agreement with Team India at the

8th Rio 2010 Homeless World Cup. Continuing this support in future.

Involvement in Homeless World Cup & long-term support of football

development in India can help make a positive impact on global

community strategy for Tottenham Hotspur Players from slums of Kolkata, Chennai, and Mumbai are representing

India and they are delighted to be participating with the support of a

professional English Premiere League Team.

In addition to providing financial support to Team India, Tottenham

Hotspur also provide kit, coaching advice and signed memorabilia for

auction


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Expanding the Tottenham Hotspur FC &Slum Soccer partnership

Under-21 Tournament sponsored by TottenhamHotspur FC to be held in Mumbai


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Under-21 tournamentFormat

14 Slum Soccer teams + university teams from across Mumbai and Pune Winning team gets a chance to watch an Tottenham Hotspur EPL game

A preliminary round will be held in all 7 states where Slum Soccer has a

presence to select the 14 Slum Soccer teams

The 14 Slum Soccer teams will receive a 1-2 week training by Tottenham

Hotspur FC

The tournament can be made into an annual event based on the success

of the inaugural version and made larger to include more teams from

other states


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Under-21 tournamentRationale

What does Tottenham Hotspur FC stand to gain? Publicity across Maharashtra and India for sponsoring a local event with a

social cause

Great stage for Tottenham Hotspur FC to build brand awareness amonguniversity students and youth in Mumbai and Pune

Opportunity to showcase merchandise and memorabilia

What does Slum Soccer stand to gain?

Their best players will receive training from Tottenham Hotspur FC therebygiving them better opportunities to pursue the sport in India

Playing with regular university students and participating in a tournamentwhich has a mainstream appeal will help improve the morale andconfidence of the members of Slum Soccer teams


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Expanding the Tottenham Hotspur FC &Slum Soccer partnership

Soccer Training Camps


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Soccer Training Camps

Soccer camps to be held in Mumbai and one or two more cities Camps will be open to both students from local schools/universities as

well as selected Slum Soccer players

What does Tottenham Hotspur FC stand to gain?

Publicity across Maharashtra and India Great stage for Tottenham Hotspur FC to build brand awareness among

university students and youth in Mumbai and Pune

What does Slum Soccer stand to gain?

Their best players will receive training from Tottenham Hotspur FC thereby

giving them better opportunities to pursue the sport in India Playing with regular university students and participating in a tournament

which has a mainstream appeal will help improve the morale and

confidence of the members of Slum Soccer teams


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Thank You

Group 10 - Slum Soccer

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