1. 1The BIG Idea 11 Client Engagement2 Location & Stand Design 12 Testimonials3Pavillion Location 13 Management4Pavillion Layout 14 Exhibitor Packages6Our Promotional network 16 Return On InvestmentGeneric Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012

2. theBIG The First Sector Focused PavilionAttract more partnerships and networkingopportunities by working collaborativelyOver 28,000 attendees at the 2011 show in FrankfurtBefore, during & after proactive marketing and promotionIDEAIncreased R.O.I compared to exhibiting as a single organizationGeneric Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 20121 3. Feria de Madrid, Spain (The Best World Wide Location)Location & 150 sq. meters located in the FINISHED DOSE HALLSTAND2 private meeting rooms available Design8 meeting areas 2 bar areas 2 bar areasOn StandSERVICES Snacks, Refreshments & Water Mobile phone charging station Stand Hosts dedicated to client comfort2Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 4. Finished Dosage Zone HALL 7Licensing Pavillion 5. Networking Station 6 Networking Station 8Networking Station 1 Networking Station 3Networking Station 2Networking Station 4Networking Station 5 Networking Station 7with Plasma Screen with Plasma Screen LightboxLightbox LightboxPrivate Meeting Room Worktop Storeroom/Kitchen & Cloakroom10000WorktopPrivate Meeting Room LightboxLightbox LightboxNetworking Station 15 Networking Station 13 Networking Station 12Networking Station 10with Plasma Screen with Plasma ScreenNetworking Station 16Networking Station 14Networking Station 11Networking Station 9 6. 5 7. OurPROMOTIONALNetworkbefore.during.after6 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 8. OurPROMOTIONALNetwork New Pharma Magazine before. Advertisement with company profile & management interview Distributed to over 10,000 industry leaders Readership by title: CEO/President, Director Business Development, Director InternationalBusiness Development, Purchasing Director, V.P (non B.D)MULTI-INWIN201TERDUSTRY of socialrketing: moving atthe speed 1/20 contWinter 2011/2012 ma04 05| Fro | Ne 1 m th 2e Pu29wb| Bio s Summ lisher*ents. 66 s a | OT imilars ry68C| An industry.71 imaThekers in a global18 | Ge l Here10 althfor decision maGENERIC80n| Ev eric hea is alm lth co The magazineent Rev are st an e BIOSIMILAR Technology MarketingNEW iews ind ndthe ustry; w less am Business Law CultureInnovation is keyin PHA Emerging RMA con Utilize social mediaNtERsum e tap in ount ostaying ahead in the Pub OvER-thE-COu StrategyMarketsTravelling to So glish as part of your sector. Over-the-Counter dical AsaThe EuropeanPaulo? 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HowA GuIn the earin 1958. y quota syssistedstin Canada dito have beg tical to ide lier years, indu the high toribut Ast .limit the tems to 2011 Ne ed by raZw Ph cacerns werthe predom quantitiesrese ctlyNe direrv w Ph Gene enearm case in Lett un with thestry Whe the internae linked to the develoinant con- for export, or of medicph edilab . Retena M ed wit a Magarm sifi ric Ph in dual pric ine avaotograph, productioagazine.arma 2.0 azine of A has in-h the lau 2005 ander from . lynbusi travell PAUCommissi l marketons (Com and the pment of designEuropean cordined to pric e products perm leing schem ion orceutical of antorl right nch the pharmforb issiddees of thartwork w sec y artic uir y in 200 tiinquiri ndifferently si n. The pue publisesithoute yet , Alinq s snap8.ons. Ta-shotth iShE e thn e in are ess wh g to thguid e best re shou bustli isLor respenable andmission)g to theac- y sultishe herhav written produc fo Its lateis of wha on lefos desire to the Eu productsWhi bilittohst is e berest ld yo ng u sta city fo bl ploiting the ter parallel importdestination l pr for un s but unsstric rp e tangible t to au is ropean Un le al foreion (EU) tionsure accu ecauthe solicitedn assumtly ngly - andthe rogre- the mu expect you rants? en r caurprisiin tio re rofte ences betwee n significant pric s by ex-. fo of artic racy an nssituationatin the simgloly ssiv st leavRea y? WheUS - the Co ilarbatop e-think -have in in comin priority.More recme noyear. Healthcare is a culturale differ-ently, theha d sa ve beerial e. d oureCommissi no respin New Phplnow placesen takenl.to n Memberund les, r minGeneric Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012mmission harmin 7increasing 4% percused onans fety in a par dgStates. aceu g decisi ustry m edi-DiD17 rE 26% below thepoverty line. GDP Accordingly, the Cooriginator on on lia has sibi aring and ill pate execticular emphasis ths attemp injubility forfo-lity foma Magaz ustrations settwithion deal- ticaloagditionally mmissionor hamperthe introdu ts tos delaycide r erro ine, wentrie ac u-lements (1) indu n make azine yoUscrutinizedhas tra- medicIn par herein e acctionillof suppresulting frnts, matrsallel, ,the cepttion. stryrs in nk80%ow? Cow schemes ines that generic om eria lo nor Coustra lied Even. may comused by products already pete with ns. in these arthe usa lof sses or mmission has hadtio review largee num ton the matheir sec ticles, inform ber of Into rke ttor starplana-d rssimerge 9. OurPROMOTIONALNetwork LinkedIn Promotion Access and promotion to a network of over 6000 industry professionals Digitial & Print Twitter: promotion via twitter through 1000s of followers Website: promotion on all six of our website homepages (with over 3000 hits per month) E-blasts: dedicated e-blasts with company features & booth promotion Email: banner/Footer promotion from our team on all email correspondence8 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 10. OurPROMOTIONALNetwork Constant on-site updates and promotion via all social media and websitesduring. Proactive marketing approaches through experiential and guerilla marketing techniques Contest & daily giveaways to draw attendees to booth Tuesday night Welcome reception Cocktails & Canaps Wednesday Night off site VIP Event (10 guest passes per co-exhibitor) Renewed Partnership with CPhI & UBM in various marketing initiatives & joint promotion CPhI Sandwich board promotion CPhI text marketing initiatives CPhI feature in The Show Daily Promotion through Generic Pharma 2.0s mobile conference appGeneric Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 20129 11. Our PROMOTIONAL Network Post show follow up and surveys after. Post show promotion via slideshows, videos & picture presentations pushed through all media channels New Pharma Magazine event review and features (December 2012)10 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 20129 12. clientENGAGEMENT Visitor contacts shared between pavilion exhibitors (where generated by GP2.0 activity or on the stand) Pre-book client meetings (additional service) Centralised meeting schedule for all co-exhibitorsGeneric Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 11 13. testimonialsStravencon had avery successful CPhIFrankfurt this yearMedical Brands has worked with Generic Pharma 2.0 for a CPhI afforded meand were pleased tonumber of years and each year CPhI seems to get better. personally, an outstanding opportunity to networkshare the exhibitionfacility with GenericTheir proactive marketing andPharma 2.0.with both clients andWe managed tocover all of ourcustomers, all in one venue booth promotionorganizations and with the support of a professional objectives andteam of colleagues at Generic Pharma 2.0 the days work who all contributed to an environment highly conducive to was suitablyrounded off withwas unlike any other exhibitor.some excellentachieving business hospitality fromthe GP 2.0 team.outcomes.~ Bruce Murdoch,Commercial We are confident that our business will growsignificantly thanks to our partnership.A great and very enjoyable week. Director ~ Daniel Hughes, Managing Director~ Maikel Hendricks, CEO Working with Generic Pharma at CPhI strengthened our overall presence at the event, opposed to having our own booth, and brought new opportunity and avenues for partnership. ~ David Bilton, CEO 14. MANAGEMENTWe make it easy! All you have to do is show up!On your behalf, the GP 2.0 team will coordinate the following: ALL ExHIBITION HOTEL, TRANSPORT DINNER RESERVATIONSADMINISTRATION& VISAS& HOST EVENTSGeneric Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 13 15. BASIC - 15,000 Podium (3m x 4m) - 8 available Early booking discounts: February 31st 10% off basic package March 15th 5% off basic package Exhibitor GOLD - 23,000 PACKAGESIncludes all of the above plus: Dedicated on-site promotional person Mobile banner & branded clothing (3,250-4,250) Advert in New Pharma Magazine (2,500) Dedicate Email Blast & Social Media Promotion x 2 (1,500) * Pre scheduled meeting (1,500/10 meetings) * *option to omit from package14 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 16. EXTRA OPTIONS Exhibitor Marketing materials design & production (includes branded pamphlets, pens & co-branded marketing PACKAGESmaterial such as branded cups, napkins etc) 2,500-5,000 Website design & hosting 2,500-5,000Design services provided by Fifth and Missing Design Group(www.fifthandmissing.com)Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 15 17. ROI Generate leads before & after show Benefit from contacts attracted by other exhibitors Increase in online presence for 12 months Generic Pharma 2.0 arrange meetings on your behalf Dont rely on possible walk-by traffic Generic Pharma 2.0 brings leads right to you!16 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 18. Contact greg.kinsey@genericpharma20.com withquestions or to discuss details about this great opportunity! See you in Madrid!