Gov 2.0 and social media from an Aussie perspective

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Gov 2.0 & SM from an Aussie perspecti Gov 2.0 & SM from an Aussie perspecti eGovAU – Craig Thomler – Craig Thomler Presented by Craig Thomler Presented by Craig Thomler July 2010 July 2010 Gov 2.0 and Social Media Gov 2.0 and Social Media from an Aussie perspective from an Aussie perspective

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A presentation given in Reading Room's London Digital Conversations event in August.

Transcript of Gov 2.0 and social media from an Aussie perspective

Page 1: Gov 2.0 and social media from an Aussie perspective

Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspectiveeGovAU – Craig Thomler – Craig Thomler

Presented by Craig ThomlerPresented by Craig Thomler

July 2010July 2010

Gov 2.0 and Social MediaGov 2.0 and Social Mediafrom an Aussie perspectivefrom an Aussie perspective

Page 2: Gov 2.0 and social media from an Aussie perspective

eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

Who am I?Who am I?

Page 3: Gov 2.0 and social media from an Aussie perspective

eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

Source: http://about.sensis.com.au/IgnitionSuite/uploads/docs/2009_Sensis_e-Business_Report.pdf

The experience downunder – UsageThe experience downunder – Usage

Page 4: Gov 2.0 and social media from an Aussie perspective

eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

Nielsen Online says Australia leads the world for time Nielsen Online says Australia leads the world for time spent on social media sites (7.12 hrs/mth), ahead of spent on social media sites (7.12 hrs/mth), ahead of Britain, Italy, North America and Japan.Britain, Italy, North America and Japan.

Nielsen NetView found that in Mar 2010,Nielsen NetView found that in Mar 2010, 8.1 million unique Australians visited Facebook,8.1 million unique Australians visited Facebook, 5.8 million visited YouTube,5.8 million visited YouTube, 5.2 million visited Wikipedia, 5.2 million visited Wikipedia, 2.3 million visited MySpace,2.3 million visited MySpace, 358,000 visited Bebo 358,000 visited Bebo (not all social media is successful!)(not all social media is successful!)

Source: Woe is Bebo: site to shut down in Australia Sydney Morning Herald, 20 Nov 2009

The experience downunder – UsageThe experience downunder – Usage

Page 5: Gov 2.0 and social media from an Aussie perspective

eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

Source: Hitwise March 2010 - www.hitwise.com

The experience downunder – TrendsThe experience downunder – Trends

Page 6: Gov 2.0 and social media from an Aussie perspective

eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

Source: Hitwise June 2010 - www.hitwise.com

The experience downunder – TrendsThe experience downunder – Trends

Page 7: Gov 2.0 and social media from an Aussie perspective

eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

The experience downunder – Gov 2.0The experience downunder – Gov 2.0

Page 8: Gov 2.0 and social media from an Aussie perspective

eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

• Over 230 online consultations (more than 180 through one Over 230 online consultations (more than 180 through one company – Bang the Table)company – Bang the Table)

• Over 200 Departmental Twitter accountsOver 200 Departmental Twitter accounts• Over 50 agency blogs (all levels of government)Over 50 agency blogs (all levels of government)• Over 30 agencies using YouTubeOver 30 agencies using YouTube• Over 20 Facebook pagesOver 20 Facebook pages• Three mash-up competitionsThree mash-up competitions

• Over 50 Federal parliamentarians using Twitter including Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus a variety of state and Prime Minister, Opposition Leader plus a variety of state and local members, including 5 state Premiers local members, including 5 state Premiers

The experience downunder – Gov 2.0The experience downunder – Gov 2.0

Page 9: Gov 2.0 and social media from an Aussie perspective

eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

Successes and failuresSuccesses and failures

Page 10: Gov 2.0 and social media from an Aussie perspective

eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

Successes and failuresSuccesses and failures

Page 11: Gov 2.0 and social media from an Aussie perspective

eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

Federally:Federally: APSC Circular 2009/6APSC Circular 2009/6: Protocols for online media participation: Protocols for online media participation

Gov 2.0 Taskforce Final ReportGov 2.0 Taskforce Final Report accepted by the accepted by the Australian Government in their responseAustralian Government in their response

MAC Innovation Report – MAC Innovation Report – Empowering change: Fostering innovation in the Australian PuEmpowering change: Fostering innovation in the Australian Public Serviceblic Service

Secretary PM&C –Secretary PM&C –Ahead of the Game: Ahead of the Game: Blueprint for the Reform of Australian Government AdministratBlueprint for the Reform of Australian Government Administrationion

Freedom of Information Amendment (Reform) Act 2010 and Freedom of Information Amendment (Reform) Act 2010 and Australian Information Commissioner Act 2010Australian Information Commissioner Act 2010

Open Government DeclarationOpen Government Declaration

Not to mention state and local government supportNot to mention state and local government support

Building the pub – Australian Gov 2.0 planksBuilding the pub – Australian Gov 2.0 planks

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eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

Click on the images above to visit each website

Building the pub – Gov 2.0 in actionBuilding the pub – Gov 2.0 in action

Page 13: Gov 2.0 and social media from an Aussie perspective

eGovAU – Craig Thomler – Craig Thomler Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspective

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Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspectiveeGovAU – Craig Thomler – Craig Thomler

Discussion & Questions?Discussion & Questions?

(Don’t be shy!)(Don’t be shy!)

Page 15: Gov 2.0 and social media from an Aussie perspective

Gov 2.0 & SM from an Aussie perspectiveGov 2.0 & SM from an Aussie perspectiveeGovAU – Craig Thomler – Craig Thomler

Presented by Craig ThomlerPresented by Craig Thomler

July 2010July 2010

Gov 2.0 and Social MediaGov 2.0 and Social Mediafrom an Aussie perspectivefrom an Aussie perspective