Google+ Authorship and SEO
-
Upload
nick-noble -
Category
Documents
-
view
465 -
download
0
description
Transcript of Google+ Authorship and SEO
Google+ Authorship
Google+ AuthorshipOverview
Google Plus - What is it? Why is Google+ Authorship
important? Example of Authorship How to start using Google+
Authorship
Social Signals Data & Authorship
Google Plus – Why its important
Search results are messy Good content is hard to spot in
search results Markups help search engines like
Google Social influence in search
CONTENT IS STILL KINGThe ideas behind Google+ Authorship aren’t
new. Its about Trust Unique content is valued Social Relationships influence results
Authorship Rank (AR) 100
Authorship connects people through search. Author Rank Author Authority “Author Juice”
“Great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.”
– Othar Hansson, Google
Examples of G+ AuthorshipWhat does G+ Authorship Looks Like in
SERPs ?
SMX Takeaways
“Authorship was a huge topic throughout the whole conference. It is obvious that this will be an important ranking factor in the years to come and it’s smart to start building your online reputation now.” –Brittany Sutphen
Don’t be against Google+
Mike Arnesen SMX Presentation AJ Kohn SMX Presentation
How to implement Google Plus
1. Create a Google+ Profile Remember to upload a high quality headshot and fill
out profile information2. Go to plus.google.com/authorship, sign up with your email
and click on the verification link3. Add link to the publication in “contributor to “ section of
your Google+ profile4. Add link to Google+ profile on the articles landing page
Two options:1. Use rel=author tag from your content that points to your Google+ profile, OR2. Use rel=author from content to the about page then rel=me from about
page to Google+
5. Test: Google rich snippet tool (http://www.google.com/webmasters/tools/richsnippets)
There are no shortcuts in building AuthorityRank
Questions, Comments and Discussion