Authorship is credibility

Björn Beth03.05.2012

Google Authorship

• Credibility is vital for a client to figure out how trustable, useful or not trustable and useful a offer is

• Identifying those credibility in the web is hard and more easy if you are already a big and well known brand

• Authorship Markup allows us or the author to directly being connected to the stuff we are writing about.

• We will then be able to build up credibility for our brands if we always write awesome and interesting content and people who trust us will come back if our beautiful face pops up in the snippet

• We are building our personal and trustable brand

Google Authorship

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Google Authorship

Advantages

Google Authorship

1. Rich snippet in search results

Google Authorship

2. Better Ranking

Google Authorship

3. Search is becoming more social

Google Authorship

4. It adds fuel to the flames

Google Authorship

5. Linkbuilding is getting easier

Google Authorship

Some Proof

Google Authorship

• A Search Metrics study published in late April 2012 illustrates that approximately 17 percent of search queries included at least a single instance of authorship markup within the first 100 search results. A million keywords were analyzed and more than 170,000 of them offered rich snippets somewhere on the first 10 SERPs.

• The Number of clicks increased by 150% once the rich snippet was added.

Google Authorship

Google Authorship

How to do it

Google Authorship

1. Verify your Email

Google Authorship

2. Link from your Google+ profile to your content

Google Authorship

3. Link from your content to your Google+ profile

Google Authorship

Questions

Google Authorship

1. Which impacts will have it on the job market? Will MVF and every other Company just hiring content manager with a higher social profile in future?

2. Does Google wants acctually push their Google+ plattform to become more power than Facebook?

3. How is our link strategy looking in 1 year?

4. As it is still a beta version, which Improvements do you expect in future?

Google Authorship

Thank you

Google Authorship| Sources

• Clickz.com|http://www.clickz.com/clickz/column/2171491/authorship-markup-enhances-seo

• Searchenginewatch.com| http://searchenginewatch.com/article/2170855/6-Ways-to-Boost-Your-Rankings-Using-Google-Authorship?utm_source=twitterfeed&utm_medium=twitter

• Blog.kissmetrics.com| http://blog.kissmetrics.com/google-authorship/• Seomoz.com| http://www.seomoz.org/blog/authorship-google-plus-

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