1. Google
And the Future of IT Presented by Group D

2. What is Google?
A Search company
Software Developer Company
Media Distributor
Information Aggregator
And the Future of IT
Presented by Group D
3. What is Google?
4. What is Google?
5. Whats a Google?
"Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman.
Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.
6. Google vision
To organize the world's information and make it universally accessible and useful
7. Monopoly
Control on World Info
User Search trends and data
Dont be Evil motto
Data confidentiality?
Too much dependency
8. Network Effect
Network effect describes how a service becomes more valuable to its users as more people use the same service
9. Googles Business Model:
Source of Revenue
Advertising (97%,bidding)
Pay Per Click
Selling search tools to corporate customers
10. Googles Business Model:
Three sets of Customers:
Internet users (C) , Advertisers (A) and Web Services (W)
The Offers:
To (C): Search for anything users can think of free of charge
To (A): Induce searcherstraffic to advertisers sites
To (W): Provide Search technology to Web Portals
Capabilities
Connection of Data: Precisely connect searched data and advertisers data to searchers.
Establish data marts (map, satellite, street view, etc) as a new web infrastructure to facilitate business transactions
How value is captured:
Paid listing advertising (Cost Per Click)
High Internet Traffic
High Conversion Rate
11. Capabilities: Core and Non-Core
New
Offerings
/
Deals
Mapdata base
Open Office
G-Doc
Chrome
browser
Android phone design
Build on-line infrastructure
New
Offerings
/
Deals
Street view data base
Server
Hardware develop
Satellite data base
New
Offerings
/
Deals
Product Marketing
Activity Core
Software integration
Gadgets Design
Google checkout payment
Picasa
Photo
New
Offerings

Deal
g
n
i
c
r
e
u
c
o
a
Foundation
&
IntegrativeCapabilities
S
p
S
Customer experience
Business Strategies
Search Algorithm
Data Connection
Innovation
Capability Enhanced
Activity
Capability
Over Time
12. Acquisitions Strategy
Eliminate Future competitor
DoubleClick , Remail, YouTube
Eliminate potential targets for chief competitors
13. Dont be Evil?
Copyright Infringement
Google Reader
You Tube Concept
Newspaper, Print media 0
14. Adwords Business Model
Advertisers purchase terms
Searched terms triggers appearance of advertisers ad and link
Keyword Suggestion Tool : program that recommends keywords to advertisers to be purchased
15. Free Products-based Advertising
Better & friendlier than direct advertising
Kills the competitors core products
An alternate strategy of brand promotion
16. Competitors
(Failed Acquisition in 2007) and (Next Target?)
Shielding their content from Google search
Strong independent developers
Internet users behaved differently
Apple vs. Google Mobile market arena
Common Competitor
Interlocking Directorships
17. Need to Diversify
Nexus
Android
Web Store
Threat to Amazon??
Step towards Mobile Store
Venture Capitalism
Failed in print ad and
radio ads business
18. Chrome OS (Q3/4 2010)
Web Centric
Online Applications
To popularize Cloud Computing
Open Source , Lightweight
Free OS+ Free Storage +Free Software

Low cost of computing => More internet users

19. More revenue for Google from its adsSpeed?
Large data needs? E.g.. Computer gamers
20. Identify which indicators are the most relevant for you
Determine how to measure the success of your web site based on your business objectives
Key PerformanceIndicators

Number of visits / Unique Visitors

21. Sales, Averageorder value 22. Page-views, Pages withpublicity 23. Sign-ups, Whitepaperdownloads 24. Etc Track up to 200 goals per account
25. Google Wave
Beta version a flop ?
Perceived Usefulness is Low?
Perceived ease of use?
Eats RAM , slows down PCs
Self Cannibalization?
Q/A type of Internet to Collaborative
Need for a single roof ?
26. Part of its long-term media-dominance strategy
Profitability of YouTube: growing concern
Transition from showing user generated content to move and television studio content
Moving towards coverage of live coverage of sports tournaments like IPL.
Revenue Model?
Hulu.com
27. Google Labs
Google Code Search - Search public source code
Google Reader - Use Google's web-based feed reader to keep track of your favorite web sites
Google Transit - Plan trips using public transportation
Google Music Trends - See what music is popular among Google Talk users
Accessible Search - Web search for the visually Impaired
Google Extensions for Firefox (Google Browser Sync now available) - Add powerful new tools to your Mozilla Firefox browser
Picasa for Linux - Google's photo organizer now available for Linux users
Google Notebook - Clip and collect information as you browse the web
Google Trends - See what the world is searching for
Google Related Links - Provide your website's visitors with links to useful information
Google Mars - View some of the most detailed maps of Mars created by NASA scientists
Google Page Creator - Create your own web pages, quickly and easily
Google Dashboard Widgets for Mac - Quickly access Google products from within Dashboard
Google Web Accelerator - Save time online by loading web pages faster
Google Ride Finder - Find a taxi, limousine or shuttle using real time position of vehicles
Google Suggest - As you type your search, Google offers keyword suggestions in real time
Froogle Mobile US | Froogle Mobile UKImproved! - Search for products from your mobile phone using Froogle
Google Sets - Automatically create sets of items from a few examples
28. Google Vs Microsoft
Cloud Computing Vs Desktop Computing
Will they co-exist?
Chrome Vs IE browsers
Chrome OS Vs Windows OS
Android OS Vs Windows CE/Mobile OS
Office Apps
29. China Vs Google
Leaving on 10th April?
Who gains?
Baidu?
Competitors
30. Android
Open handset alliance
Competing against RIM BlackBerry, Microsofts Windows CE/Mobile, Apples iPhone, Palms Pre, and the Symbian Ltd
31. Mobile Computing
Fastest growing mobile sales segment smart phones.
By 2013 There will be more SmartPhones/SuperPhones (1.82 Billion) than PCs (1.78 Billion) (Source: Gartner)
Can have access to anytime, anywhere
access to data and services

manage personal information

32. collaborate and easily access and share files 33. keep abreast of social networks Emergence of specialized devices customized for a single purpose offer better storage and profitability.
34. Mobile Computing
Emergence of specialized devices customized for a single purpose offer better storage and profitability.
35. Mobile bandwidth challenge
36. More than just a phone
Internet browsing
E-mail
Instant messaging/social media
Tablet
Bookreader/eReader
Music player/recorder
Musical instrument
Photo camera/editor
Video player/recorder
GPS device
Car electronics device
Home electronics device
Game computer
Lots of handy utilities
37. Smartphone sales
Smartphone sales Q4 2009 41% growth
Best performers Apple iPhone and Google Android
source Gartner feb 2010
38. Future of Google
Lost out on Social Networking
Imitation =>Companys Decline Sustainability
Acquisition of other companies
GDrive?
New search strategies
Customization features
Multimedia search
Voice portals
39. Future of Google
Google Lifecycle : is it following the trend of IBM or Microsoft or will it chart a third course
Buzz debacle (Unwanted guest , personal data exposed)
Social Curation
40. Social Impact
Google Econometrics
Haiti
Epidemic Cause
Unemployment
-tive : Hindering Learning
Is Google Making us Stupid? Carr, Nicholas. (2008).
41. Green Initiatives @
Satellite imagery data
Supercomputers @ sea
Carbon Neutrality
42. Future of IT
IT shifts from an asset to a service

Opportunities for new IT projects

Data migration, cloud based applications.
Personal Data migration?
Quantum computing
The ignored $100 bill
Mobile becoming the dominant platform for connecting to net
43. Continued..
Emphasis on doing IT well
Social Wave on mobile
Ultra high-speed broadband networks
World as a wi-fi
Sematic Web
Sophisticated personalisation of content
Location-based/mapping services
44. RSS
Remixability
Joyof use
Affiliation
Blogs
tags
Social software
Web 2.0
wikis
Folksonomy
Podcasting
Standardisation
The long tail
Participation
Recommendation
Information
IM
Open API
Me, identity
mashup
metadata
Audio video content
AJAX
Search
Sync
Unified messaging
Services
Music
Games, gambling
Convergence
Portability
Data driven
Cross media services
3rd Party applications
Voice
Mobile content
Multilingual
Micro payments
Mobile Web 2.0
Awareness
Content messaging
SMS
Usability
Location
Mobile Search
Small Screen
User individuality
Device pocketability
I am a tag
Icon/ Bling
Navigation
mtags
Size
Weight
Icon, logo, ringtones
Battery
Voice to tag
Personalisation
45. 10
3
Cloud Computing
1
46. IP Everywhere
By 2016 80% + media content will be delivered digitally
47. Web Standards
Rise of Open Internet standards leads to the commoditization of software, content management, storage and delivery:
Widgets
Ajax
SOAP
CSS
XML
RDF
RSS
ATOM
(X)HTML
48. Connectivity
Ubiquitous computing?
"Totally ubiquitous computing. One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. In the future, that will become literally impossible. The distinction between cyberspace and that which isn't cyberspace is going to be unimaginable. There is where they don't have WIFI." - William Gibson
49. The Future
Time Out?
Disconnection is soon to be a luxury, when everything is connected, devices and networks are aware of you and each other you will crave, the simple solace of isolation
- The resorts of the future will advertise they DONT have broadband
50. Space
Context
Location aware information is more valuable
Mobile devices make location awareness more
important/valuable and expected
Google today provides mostly the same
Answers to everyone
51. The Future of IT is Aligning IT Systems with Business Strategy
?
The Future of IT is
INTELLIGENCE
Answering
?
QA Technology
Answer Engine
KNOWLEDGE
IT - Intelligent Technology
ONLINE DECISION PROCESSING (OLDP)
Searching
Decisioning
Advising
Complying
Recommending
Scheduling
Optimizing
Diagnosing
Troubleshooting
Business Intelligence
A.I. Artificial Intelligence
Real-Time Decisioning System
BPM & BRM
Business Rule Mgmt System
Web Browser
Search Engine (Google)
INFORMATION
IT- Information Technology
ONLINE ANALYTICAL PROCESSING (OLAP)
Analyzing
Warehousing
Decision Support
Mining
Decision Support
Multidimensional DatabaseCRM & SCM
Knowledge Management (KM)Business Rule Engine (BRE)
Knowledge Base
Windows (Microsoft)
WWW URL HTTP
DATA
MIS - Management Information Systems
ONLINE TRANSACTION PROCESSING (OLTP)
Transacting
Reporting
Networking
Relational DatabaseClient/ServerLAN
Object-Oriented Systems
Expert System (ES)
Rulebase
DP - Data Processing
BATCH DATA PROCESSING
Accounting
Automating
Magnetic Tape/Flat File
Hierarchical Database
COBOL
Internete-Mail
Mainframe Era
1970s
PCRevolution
1980s
World Wide Web
1990s
2000s
Wireless Web
Smart Phone
Semantic Web
2010s
?
INTELLIGENT SYSTEMS
KNOWLEDGE-BASED SYSTEMS
Complex rules; Deep/narrow scope of reasoning
RULE-BASED SYSTEMS
Simplistic, Externalized, Declarative Rules; Shallow/broad scope of reasoning
DATA-BASED SYSTEMSRules hard-wired in code, stored procedures, or triggers
Copyright 2008BIZRULES
52. References
THE FUTURE ACCORDING TO GOOGLE: TECHNOLOGY POLICY FROM THE STANDPOINT OF AMERICAS FASTEST-GROWING TECHNOLOGY COMPANY - By Hannibal Travis*11 YALE J.L. & TECH. 209 (2009)
Searching Inside Google: Cases, Controversies and the Future of the Worlds Most Provocative Company by Professor Jon M. Garon (2010)
Carr, Nicholas. (2008). Is Google Making us Stupid?, Atlantic.com. Washington D.C: The Atlantic.
Stross, Randall. (2008). The Algorithm. In Planet Google: how one company is transforming our lives (pp. 63-88). London: Atlantic Books.
Goldman E. (2008)Search Engine Bias and the Demise of Search Engine Utopianis, In Spink, A. and Zimmer, M. (2008) Web Search . Berlin: Springer
Bauerlein, M. (2008). The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Dont Trust Anyone Under 30). New York: Jeremy P. Tarcher/Penguin