Company Name

GOOGLE

Google’s Mission

3

Organize the world's information and make it universally accessible and useful

The Vision To make search engines so powerful they

would understand "everything in the world".

The Mission To organize the world's information and

make it universally accessible and useful.

The Focus Google continues to focus on innovation

and on the user experience.

SEARCH ENGINEGoogle Search or Google Web Search is a web

search engine owned by Google Inc.

 Google Search is the most-used search engine on the World Wide Web, receiving several hundred million queries each day through its various services.

Since Google is the most popular search engine.

Google search consists of a series of localized websites. The largest of those, the google.com site, is the top most-visited website in the world

HistoryGoogle Inc. Type Public

Industry: InternetComputer software

Founded Menlo Park, California(4 September 1998)Founder(s) Sergey Brin

Larry PageHeadquarters 1600 Amphitheatre Parkway,

Mountain View, California,United States Area served Worldwide Key people Larry Page

(Co-Founder and CEO)

Sergey Brin and Larry Page

Google Evolution

8

1995 1998 2000 2003 20052004 2006

?

Core Search Ads Monetization Communications Collaboration ?

Financing and initial public offering

The first funding for Google as a company was secured on August 1998 in the form of a $100,000 USD contribution from Andy Bechtolsheim,

co-founder of Sun Microsystems.

Finally, Brin and Page gave in and hired Eric Schmidt as Google’s first CEO in March 2001 and the company went public three years later.

Share prices of GOOGLELast trade :550.16Trade Time :11:07AM EDTChange :6.98 (1.29%)Previous Close :543.18Open :547.51Bid :550.00 x 300Ask :550.17 x 1001y Target Est :723.39Day's Range: 544.63 - 551.33Market Cap: 177.64B

The Industry Stats

Global Market Share in Search

Total search in year 2006 99.57 BnGoogle is doing 138.1 Mn search per day

Country Users (Mn) Usage Growth (2000-2007)

US 210.00 120.80%

China 162.00 620.00%

Japan 86.30 83.30%

India 42.00 740.00%

Brazil 39.15 682.8%

World 1173.00 225.00%

Google’s Global Presence•21 countries at present

BENCHMARKS

Google Products (>60)

Standalone Applications

AdWords EditorGmail Notifier

Hello PackPhoto Screensaver

PicasaSecure Access

GTalkSketchUp

Desktop ExtensionBlogger Web Comments

Browser SyncDashboard Widgets

Send to PhoneToolbar

Communication & publishing

3D WarehouseBlogger

Calendar, Docs& Spreadsheets

DodgeballFeedBurner

Gmail, OrkutYouTubeReader

Mobile ProductsBlogger Mobile

CalendarGmailNews

iGoogleReader

Maps Mobile

Web SearchMaps

Ride FinderAnalyticsDirectory

Google MiniSMS

Search Mash

AdvertisingAdSenseAdWordsAudio Ads

Click-to-CallGrantsTV Ads

Android (operating system)

Android is an operating system for mobile devices such as smartphones and tablet computers

It was developed by the Open Handset Alliance led by Google

2005 : Android is bought by Google

5 Nov 2007 : Android announced as freeware license

9 operating system versions of Android for smartphones are made

2 operating system versions of Android for tablets are made

Google Chrome

Google Chrome is a web browser developed by google that uses the 

WebKit layout engine. It was first released as a beta

version forMicrosoft Windows on September 2,

2008, and the public stable release was on December 11, 2008.

The name is derived from the graphical user interface frame, or "chrome", of web browsers. As of August 2011.

Chrome is the third most widely used browser with 23.16% worldwide usage share of web browsers, according to Stat Counter.

• 28th june 2011-G+ launched including buzz and profile integration

• Main focus on sharing within personal social groups special section

• Special section for managing and editing multimedia

• Best attempt to rival social networking site Facebook

• Available as mobile application on Android and IOs operating system.

• Gmail was a project started by Google developer Paul Buchheit several years before it was announced to public.

• 1 April 2004 : Gmail publically announced

• 24 Oct 2007 : IMAP support was added

• 2005 : Ranked no. 2 in PC’s world’s 100 best products

• Sep 2006 : Declared as best web mail by Forbes magazine

• Nov 2006 : 4 star rating by PC’s world

Feb 2005 : YouTube is created by three paypal members for video sharing

Nov 2005 – Apr 2006 : Received investment from Sequoia Capital of 11.5 million

14 Feb 2005 : Domain name www.youtube.com was activated

23 Apr 2005 : First YouTube video was uploaded entitled as “Me at the zoo”

Early headquarter was situated above pizzeria and Japanese restaurant in San Mateo

Company is based in San Bruno, California

Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO, Hulu, and other organizations offer some of their material via the site, as part of the YouTube partnership program

Google Earth

Google Earth is a virtual globe, map and geographical information program that was originally called EarthViewer 3D, and was created by Keyhole, Inc, a Central Intelligence Agency (CIA) funded company acquired by Google in 2004.

It maps the Earth by the superimposition of images obtained from satellite imagery, aerial photography and GIS 3D globe.

It was available under three different licenses, two currently: Google Earth, a free version with limited function; Google Earth Plus (discontinued), which included additional features; and Google Earth Pro , which is intended for commercial use.

Competitive LandscapeSearch

Competitive LandscapeAdvertising

Competitive Landscape Video Blogging

Competitive LandscapeSocial Networking

Top Competitors

RIVALS OF GOOGLE:

APPLE Apple-Being from partners to rivals, Apple is one of the toughest

opponents for Google in the year 2010. Today, Apple and Google have been locking their horns in the field of Smartphone, Mobile App Store, OS, Mobile Ad, and Online Music and so on.

MICROSOFT Microsoft-Microsoft has one of the most dominant impact in the IT

industry. So without a doubt it is Google’s biggest adversary in 2010 and these two giants will be locking their horns for market supremacy in areas such as search & collaboration.

FACEBOOK Facebook, probably the most popular stuff in the internet right

now, has attracted 350 million active users in just six years and is subject of interest for the guys at Google too. In 2010,Google and FB rivalry is likely to heat up based on question that about the way people will find their information in future.

Google Identifies Top 2Primary competitors - Microsoft and Yahoo! Inc.Both Microsoft and Yahoo have more

employees than Google. – Microsoft 6 times.Microsoft also has significantly more cash

resources.Longer operating histories and more

established relationships with customers and end users.

Microsoft and Yahoo also may have a greater ability to attract and retain users - because they operate Internet portals with a broad range of content products and services.