Google and Beyond: just Google

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Slides for a workshop held for NHS South West in Exeter and Bristol. This session was on Google

Transcript of Google and Beyond: just Google

  • 1.Google and Beyond: Just Google NHS South West Monday, 11th November 2013, Exeter Thursday, 14th November 2013, BristolKaren Blakeman, RBA Information Services Karen.Blakeman@rba.co.uk, http://www.rba.co.uk/search/ twitter.com/karenblakeman, http://google.com/+KarenBlakeman/, http://www.linkedin.com/in/karenblakeman Slides will be available on http://www.authorstream.com and http://www.slideshare.com/. Also available temporarily at http://www.rba.co.uk/as/ 17/11/13www.rba.co.uk1This presentation is licensed under a Creative Commons Attribution 3.0 License

2. Google for search?http://www.artofeurope.com/prints/poetical/homer_simpson_poster.htm 17/11/13www.rba.co.uk2 3. Problems?Why do we use Google? Often gives 'good enough' results with minimal effort from the searcherGoogle thinks it knows best when it comes to the search strategyGreat coverageToo much informationPersonalisationPersonalisation17/11/13www.rba.co.uk3 4. Five things you need to know about Google search 1. Google personalises your search Personalises search based on location past search history past browsing activity activity in other areas of Google e.g. YouTube, blogs, images content from contacts in your personal networks may be given priority what you and others have liked, g+117/11/13www.rba.co.uk4 5. Five things you need to know about Google search 1. Google personalises your searchNon-personalised search17/11/13Personalised searchwww.rba.co.uk5 6. Google's Privacy Policy "Our new Privacy Policy makes clear that, if youre signed in, we may combine information youve provided from one service with information from other services. In short, well treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience." "we're more excited than ever to build a seamless social experience, all across Google"Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.ht17/11/13www.rba.co.uk6 7. How to Un-personalise your search Switch off web/search history Log out of your Google account Clear cookiesUse private/incognito browsing17/11/13www.rba.co.uk7 8. Private browsing - quickest way un-personalisesearch Chrome - New Incognito window - Ctrl+Shift+N FireFox - File, New Private Window - Ctrl+Shift+P Internet Explorer Tools, InPrivate Browsing [location varies depending on which version you have] - Ctrl+Shift+P Opera File, New Private Window - Ctrl+Shift+N Safari click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK. Will not remove country personalisation 9. Five things you need to know about Google search 2. Google automatically looks for variations on your search terms and sometimes drops terms from your search Google does not tell you it has ignored some of your terms .. around terms, phrases, names, titles of documents does not always work To force an exact match and inclusion of a term in a search, prefix it with intext: incidence occupational asthma intext:agriculture UK Use Verbatim for an exact match for the whole search 10. Google Verbatim 11. Five things you need to know about Google search 3. Google web search does not search everything it has in its database two indexes: main, default index and the supplemental index supplemental index may contain less popular, unusual, specialist material supplemental index comes into play when Google thinks your search has returned too few results Verbatim and some advanced search commands seems to trigger a search in the supplemental index 12. Normal search 91,60017/11/13Search after Verbatim is applied 391,000www.rba.co.uk12 13. Five things you need to know about Google search 4. Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube http://youtu.be/J5RZOU6vK4Q 14. Hummingbird Not just an update but a completely new algorithm Tries to make sense of your query and put it into context, natural language queries Not just search history but also your location, device being used Announced September 26th 2013 but had already been in use for about a month Many aspects had been tested over the previous months and past year17/11/13www.rba.co.uk14 15. Five things you need to know about Google search 5. We are all Googles lab rats Just Testing: Google Users May See Up To A Dozen Experimentshttp://searchengineland.com/just-testing-google-searchers-may-se Mostly minor effects on search but sometimes totally bizarre resultsGoogle decides that coots are really lions http://www.rba.co.uk/wordpress/2011/02/12/google-decides-thaUpdate on coots vs. lions http://www.rba.co.uk/wordpress/2011/02/21/update-on-coots-v 16. What I see on my screen will not be what you see on your screen, will not be what your colleagues see on theirs, will not be what your users see. Google Scholar more consistent stuck in a time warp?17/11/13www.rba.co.uk16 17. What does Google know about you Sign in to your Google account and go to http://www.google.com/dashboard Check your ad preferences at www.google.com/ads/preferencesIf you do not have a Google account there will only be information about you in the right hand column17/11/13www.rba.co.uk17 18. Changes to T&Cs 11th November 2013https://plus.google.com/settings/endorsements?hl=en17/11/13www.rba.co.uk18 19. Choosing your search terms Google automatically looks for synonyms and variations on your terms abdominal pain will find stomach ache, stomach cramps etc. but you dont get the same results if you use stomach ache instead of abdominal pain run separate searches using alternative terms/phrases no information on how the synonyms are identified or implementedThe terms you use can radically change the emphasis of your results17/11/13www.rba.co.uk19 20. Choosing your search terms17/11/13www.rba.co.uk20 21. Google Reading level Changes the type of material that is returned Nothing to do with publishers assigned reading age Run the search and from the menu above the results select Search tools, All results, Reading level17/11/13www.rba.co.uk21 22. Google Reading level Basic17/11/13Advancedwww.rba.co.uk22 23. Nutrition factsInformation from Wikipedia and USDA 17/11/13www.rba.co.uk23 24. Compare compare spinach with cabbageDo not always need with Can only compare two similar entities 17/11/13www.rba.co.uk24 25. ""-around phrases No, Google Scholar Shouldnt be Used Alone for Systematic Review Searching to exclude a term occupational asthma agriculture -aspergillosisOR to specify alternatives but often better to run separate searches on each term *17/11/13to stand in for one or more words macular * degeneration Picks up macular myopic degeneration, macular disciform degeneration, macular cone degeneration etc. www.rba.co.uk25 26. filetype: Think file format PDF for research documents, government reports, industry papers, company reports ppt or pptx for presentations, tracking down an expert on a topic xls or xlsx for spreadsheets containing dataUse the advanced search screen or the filetype: command occupational occupational occupational occupational occupational17/11/13asthma asthma asthma asthma asthmaagriculture agriculture agriculture agriculture agriculturewww.rba.co.ukUK UK UK UK UKfiletype:pdf filetype:ppt filetype:pptx filetype:xls filetype:xlsx26 27. site: For searching large websites, or groups of sites by type for example government, NHS, academic Can exclude sites using -site: Use advanced search screen or site: command organ donation statistics Wales site:nhs.uk organ donation statistics Wales site:ac.uk organ donation statistics site:wales.gov.uk organ donation statistics Wales -site:au17/11/13www.rba.co.uk27 28. Numeric range search Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc Use the advanced search screen or type in your two numbers separated by two full stops as part of your search UK alzheimers forecast 2014..203017/11/13www.rba.co.uk28 29. intitle: inurl: Words in the title can be single words or phrases Ensures subject is the main focus of the article Use advanced search screen or intitle: intitle:diabetic retinopathyWords in the URL can be single words or phrases Use advanced search screen or inurl: inurl:diabetic retinopathy17/11/13www.rba.co.uk29 30. Date Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range Search tools, Any time and select an option17/11/13www.rba.co.uk30 31. daterange: Date restriction does not work with Verbatim Use daterange: command instead Uses Julian date format (fractions omitted) Julian Date Converter http://aa.usno.navy.mil/data/docs/JulianDate.php/ Syntax for example reports on NHS waiting times between1st September 2012 and 30 November 2013 NHS waiting times daterange:2456171-245626117/11/13www.rba.co.uk31 32. daterange: the easy way Third party tools for the daterange: search for example http://gmacker.com/web/content/gDateRange/gdr.htm then apply Verbatim17/11/13www.rba.co.uk32 33. Google Public Data Explorer http://www.google.com/publicdata/ One of Google's best kept secrets!17/11/13www.rba.co.uk33 34. Images - copyright Always, always check and double check the copyright - images may have a digital watermark and be tracked e.g. Digimarc Creative Commons does not mean you can do what you like with an image http://creativecommons.org/licenses/Open-licencing your images. What it means and how to do it. Andy Mabbett aka pigsonthewing http://pigsonthewing.org.uk/open-licencing-images-what-how/Karen Blakeman's Blog Free-to-use images might not be http://www.rba.co.uk/wordpress/2009/07/16/free-to-use-images-might-n 17/11/13www.rba.co.uk34 35. Images free to use.... Google advanced image search Use the usage rights, but always double check the licence on the website17/11/13www.rba.co.uk35 36. 17/11/13www.rba.co.uk36 37. 17/11/13www.rba.co.uk37 38. Looking f