Career Research Beyond Google

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Career Research Beyond Google. What will we cover today?. Part One: Why? The reality of today’s market Published versus hidden job market Why is career research critical to your job search Part Two: How? Identify companies and competitors in your industry - PowerPoint PPT Presentation

Transcript of Career Research Beyond Google

You, Inc. @DeGroote Career Research Beyond Google
Part One: Why?
Published versus hidden job market
Why is career research critical to your job search
Part Two: How?
Identify key business / career resources
The Job Search Process
Reality of Today’s Job Market
Career Exploration: connect with others of similar backgrounds and interests
Access the hidden job market: more opportunity and less competition than the published market
Identify potential companies; typical entry positions; market demand and salaries
Preparation: define the ideal candidate and plan further skill development and experiences; training and education required
Library e-Resources
Annually spend $3M on e-Resources
Access – currently registered students, staff and faculty
Use your MAC ID to access the library resources in the library or off-campus
Web site @ Innis Library
Top Business Databases at McMaster
Access through Innis Library Web Site
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Finding Company Information
Key company information:
_________________________________________________________________________________________________ Innis Library – McMaster University –
Canadian Company Directories
Canadian Business Database
One of the most comprehensive lists of Canadian companies, public and private
Search by name, geography, SIC code and more!
2008 Canadian Key Business Directory
Includes largest companies in Canada
Search by name or SIC code
Scott’s Manufacturing Directories
Search by name or NAICS code
_________________________________________________________________________________________________ Innis Library – McMaster University –
Specialized Company Information:
Check out these print resources for company info:
Career Directory - Identifies Canada’s 1,000 best employers for recent college and university graduates
Canada’s Top 100 Employers - Profiles Canadian employers with the most innovative workplaces & progressive HR policies
Blue Book of Canadian Business - Major company profiles and executive bios
Exercise 1: Canada’s Top 100 Employers
1. Go to Innis Library home page
2. Do an ‘Anywhere’ search in the Library Catalogue for the book:
Canada’s Top 100 Employers
3. Click ‘Link to online resource’ – look at the website
4. Look at the print copy
How are the web site and book different?
Industry Associations
Best source: Associations Canada
Online database with details on over 19,000 Canadian organizations and international groups
Includes industry, commercial, registered charities, special interest and non-profit groups
Innis library has the print edition for in library use only
Location: INNIS Reference HS 17 .A88 2008
Online version available (need to login with Mac ID) (link to catalogue record)
Access to current issues of the Globe & Mail and other newspapers from around the world
Up-to-date industry/company information
Includes Hoover’s company profiles
Business Source Complete
Includes international industry reports and company SWOT analyses
Canadian Business Database
Searchable by SIC Code
More News, Company, and Industry Sources…
Mergent Online
Industry reports covering U.S. & Canada
Standard & Poor’s Industry Surveys
Industry reports covering over 50 industries in the United States
In print, available at Innis Library only (Reference HG 4961.S73)
Mainly publicly traded companies
And yet more News, Company, and Industry Sources…
Business Monitor Online
FAITS (Faulkner Advisory for IT Studies)
_________________________________________________________________________________________________ Innis Library – McMaster University –
Exercise 2: Use Factiva and Lexis Nexis to find Company Information
Factiva: Select the Companies / Markets tab
Select Company (can also search by Stock symbol or RIC code)
Enter the name of a company (e.g. Google) and hit search
Select the company in the results list to read detailed info about the company, such as stock price activity, company contacts, competitors, and recent news
Lexis Nexis:
On the main search screen, click Business in the toolbar
On the Company Profiles search screen, go to the Enter Search Terms box and type: SIC (2082!) and Canada
In the Sources menu, select International Company Reports
Hit Search.
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Exercise 3: Locate an Industry Report and a company SWOT analysis
To connect to Business Source Complete, on the library home page, type BSC in the Databases search box and hit Go. Then click on the title to connect to the database
Task 1: Find an Industry Report for an industry you are interested in
Under Browse section on right, click Industry Profiles
Next to Browse for: enter the name of an industry (e.g. oil)
Select the By Title, Subject & Description radio button
Click on Browse button
Task 2: Find a SWOT analysis for a company you are interested in
Under Browse section on right, click SWOT Analyses
Next to Browse for: enter the name of a company (e.g. Halliburton)
Select the By Title, Subject & Description radio button
Click on Browse button
Center for Business Career Development (DSB 112)
Career Cruising -
Access to information on occupations, career pathways and valuable resources. Includes CareerLINKS – online mentorship database
Career Matters (Independent Learning Centre TVO) -
Job Futures (Services Canada) -
Occupational Outlook Handbook (US Dept. of Labor) -
The Riley Guide -
Subject Guide for Business Employment (UBC)
Salary Information -
salary profiles, breaks down by industry, position and level; searchable by metropolitan city (US) -
Monster Salary Wizard -
Labour Market Information – Wages & Salaries (Canadian)
Avoid the “Google” Trap
Google (and other search engines) only provide access to FREE information
Use McMaster’s databases (Factiva, Mergent Online) to access value added content
Off-campus access supported
Stay current…and succeed
Read current business papers including Globe &Mail and
the National Post (Financial Post)
Check Innis Library website for new books, new products and new trials
Start from Innis Library Web Site:
Need Help with Your Career Research?
Innis Library (KTH-108)
Research Help Desk ext. 23318 or email
During the summer, assistance available: Monday to Friday 10am-12pm 2pm-4pm or by appointment
Centre for Career Business Development (DSB 112)
Your first contact for career-related advice
Get help with your resume, cover letter
Practice, practice, practice