Google+ and Beyond (Big Red Rooster)

| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011

Social Media Club ColumbusGoogle+ and Beyond!

August 16, 2011


Big Red Rooster / @BRRooster is a multidimensional brand experience firm that creates the touchpoints, environments, products, and services of tomorrow.

We're problem solvers. We're designers. We're researchers. We're architects. We're strategists. We're trusted business consultants who develop the environments, products, packages, and communications that impact consumer experiences.

Allow us to introduce ourselves…

Michael Stephenson

Senior Strategist@stephenson207

Marcie MerrimanEVP, Strategy &

Insights@MarcieMerriman


2 Macro Trends

1 Major Implication

Basic Considerations6

Today’s Agenda:


It’s bigger than just Google+

Today’s conversation is

focused on Google+ and

what it means for businesses, but at the end of the day, the

implications can be said for any

new tool that emerges in the

marketplace.

Basic Consideration #1:


No need to hit the panic button

While the growth of

Google+ is unprecedented, keep in mind this is just one of many tools

at your disposal.



UI of Google+ ≠ sustainable competitive advantageWhile the user

interface of Google+ is

much easier than other

social networks, this

is not a sustainable competitive advantage.

Interestingly, Mark

Zuckerberg is currently the most popular

person on Google+!



Does the demographic profile

of Google+ users align with your

target audience?

Think in context of your overall business strategyIn determining

to add Google+, or any social

media tool, to your Marketing

Mix, think in the context of the

overall business objectives and

strategy.



Does Google+ provide value to

your target audience?






strategy.



What’s the risk of waiting and

becoming a late adopter into the Google+ arena?






strategy.








strategy.


What’s the risk of being a first mover into the Google+

arena?


Understand how you can provide value

Most businesses are crashing the

Social Media party. If you do

crash the party, think of what

your target wants and add

value to their experience.



Evaluate the impact on the overall journey

Constantly assess the

social media tools at your

disposal to evaluate the

strengths, opportunities,

and threats they provide the user

/ customer / shopper in their overall journey and experience

with your brand.



1 Major Implication

6 Basic Considerations

Macro Trends2

Today’s Agenda:


Social Sharing: we live our lives out loud

People check-in, tweet, “like”…

essentially broadcast their

personal information for the purpose of self-reflection,

monitoring, and encouragement.

Macro Trend #1:


Mass Convergence: offline and online are now one

Devices are becoming

connected, wallets are becoming

digitized, and our social graph

is becoming aggregated.

Macro Trend #2:


6 Basic Considerations

2 Macro Trends

1 Major Implication1

Today’s Agenda:


How do you meet the needs of the converged?

Continue to thoroughly

assess all tools at your disposal

to better understand and serve the needs

of the converged

user / customer /

shopper.

Major Implication of Google+:


BIG RED ROOSTER / @BRRooster121 Thurman AvenueColumbus, OH 43206www.bigredrooster.com

For questions, please contact:

Michael Stephenson / @stephenson207Senior Strategist614-255-0200 tel614-255-0135 direct [email protected]

Marcie Merriman / @marciemerrimanEVP, Strategy & Insights614-255-0200 tel614-325-9292 [email protected]

#ThankYou

Google+ and Beyond (Big Red Rooster)

Business

Transcript of Google+ and Beyond (Big Red Rooster)