Beyond google oct10

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University of Leicester session on going Beyond Google

Transcript of Beyond google oct10

  • 1. Beyond Google October 2010 Katie Fraser Information Librarian David Wilson Library

2. Outline

  • How Google works
  • Google tips and tricks
  • Other search engines
  • Other search types
  • Resources for specific purposes
  • Finding more

3. How Google search works

  • Pagerankhttp://en.wikipedia.org/wiki/PageRank
  • Googles golden trianglehttp://eyetools.com/research_google_eyetracking_heatmap.html

4. Advanced Search

  • Go to Google.com
  • Use Advanced search
  • Use More search tools

5. Google Shortcuts

  • david wilson library" - phrase
  • -building without building
  • +geneus exactly geneus (not corrected)
  • ~book - synonyms for book
  • david * library david wildword library

6. Information within a website

  • site:le.ac.uk - in the site (can add keywords)
  • link:le.ac.uk - pages linking to the site
  • cache:le.ac.uk - cached version of the site
  • info:le.ac.uk - information about the site
  • related:le.ac.uk - pages related to the site

7. Information within a webpage

  • allinanchor:library - words in the anchor text
  • allintitle:library - words in the site title
  • inurl:library - words in the URL

8. Cool Google sites

  • http://www.googlelabs.com/- new applications developed by Google, sometimes including search
  • http://www.google.com/experimental/- experiments with Google search you can try out online

9. Other search engines

  • www.bing.com
  • www.yahoo.com
  • www.ask.com
  • www.exalead.com/search
  • Try out the same search in each of these search engines and Google
  • Which results come out at the top?
  • Which look more useful?

10. Other search types

  • Clustered searchhttp://search.carrot2.org/stable/search
  • Computational searchwww.wolframalpha.com
  • Directory searchwww.dmoz.org
  • Clustered search uses similar algorithms but presents results differently
  • Computational and directory search use completely different systems

11. Metasearch

  • http://www.langreiter.com/exec/yahoo-vs-google.html
  • www.metacrawler.com
  • www.dogpile.com
  • Metasearch engines usually state which sources are used
  • Can create a more reliable picture of relevance

12. Image search

  • http://images.google.com/advanced_image_search
  • http://www.flickr.com/search
  • http://behold.cc
  • Images on the internet are not free to use anyway
  • Search for Creative Commons licensed materials

13. Academic search

  • Google Scholar academic search resultshttp://scholar.google.com/which can be set up to search UoL resources
  • Pinakes list of quality educational web directorieshttp://www.hw.ac.uk/libWWW/irn/pinakes/pinakes.html

14. Image search

  • http://images.google.com/advanced_image_search
  • http://www.flickr.com/search
  • http://behold.cc
  • Images on the internet are not free to use anyway
  • Search for Creative Commons licensed materials

15. Social media search

  • http://search.twitter.com/
  • http://blogsearch.google.com/
  • http://technorati.com/
  • http://www.icerocket.com/
  • http://addictomatic.com/
  • http://collecta.com/
  • Search social media for up-to-date information
  • For example, is a website having problems?

16. Other cool stuff

  • http://www.google.com/squared
  • http://www.archive.org/web/web.php
  • http://stilltasty.com/

17. Finding more

  • http://googleblog.blogspot.com/- Googles blog, including updates on new services
  • http://www.philb.com/ - Phil Bradleys website. Try his Which search engine when? guidehttp://www.philb.com/whichengine.htm
  • http://blog.searchenginewatch.com/- Search Engine Watch blog, looks at search news