Google Confidential and Proprietary 1

Google HK

Online Partnerships Team

Google Ad Monetization Solutions

Google Confidential and Proprietary 2

Concerns of many website owners...

Manpower? Time?

Technical background?

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Riding the Monetization Wave

Quality content

Monetization strategy

Mobile is King

1

2

3

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eCommerce Content

Sites with ad monetization by verticals

Listing

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“Shoppers” are actually ‘Browsers” searching for information

eC

om

me

rce

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Who is the “Shopper”?

eC

om

me

rce

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eC

om

me

rce

Example: Sasa.com

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eC

om

me

rce

Example: Loveitsomuch

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eCommerce ContentListing

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Lis

ting

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Recruit.net ad placement Lis

ting

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eCommerce ContentListing

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Co

nte

nt

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Co

nte

nt

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eCommerce Listing Content

Ad monetization Strategy by verticals

1. Ad monetization targets ~95% of your non-buyers

2. Homepage: Content ads

3. Search result page: Search ads + 1 content ad

1. Ad monetization as 2nd tier revenue after paid listings

2. Homepage/ articles pages: Content ads

3. Search result page: Search ads + 1 content ad

1. Ad monetization targets overall traffic

2. Homepage/ session pages: Content ads

3. Article pages: customized text ads

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Google AdSense

The flexible, hassle free way to earn revenue from all of your online ad inventory.

• 200B ad impressions served per month• $7B+ paid to partners annually worldwide

And more…

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Monetize Across All of Your Online Content

Google AdSense ads can serve on

18

Sites VideoMobile

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Ad Monetization

Desktop and Mobile site ad Monetization● Revenue= Ad imp x CTR x CPC● Free and easy to monetize your traffic● Multiple ad sizes and customized formats● Ad blocking by categories/ URL● Advanced reporting

Mobile app monetization● Same offering as AdSense

google.com/adsense

admob.com

$

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GO MOBILE + Monetization

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Majority of our daily media interactions are screen based

90%Smartphone Laptop/PC Tablet Television

Radio Newspaper Magazine

10%

of all media interactions are screen based

of all media interactions are

non-screen based

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User preferences for devices change throughout the day

Source: ‘The New Multi-Screen World’, Google & Ipsos, US, Aug 2012

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BrowsingThe internet

SocialNetworking

ShoppingOnline

Searchingfor info

ManagingFinances

Planning a Trip

Watching anOnline Video

65% 63% 65% 47% 59% 66% 56%

60% 58% 61% 45% 56% 58% 48%

4% 5% 4% 3% 3% 8% 8%

Started on a smartphone

Continued

on a PC

Continued on a Tablet

Smartphones are the most common starting place for online activities

Source: ‘The New Multi-Screen World’, Google & Ipsos, US, Aug 2012

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What would happen if I don’t have a mobile site?

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"Mobile Friendly" Search Algorithm Change

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When users have unfriendly mobile experience

40%

61%

mobile users will go to its competitors site

mobile users will not go back to the site

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Now when I have a mobile site, how do I monetize it?

28

Google Confidential and Proprietary 29

Mobile Ad Placement Trend

導覽區域

標題

標題

標題

……

Navigation

Title

Content

Content

320X100

300X250

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Other Popular Ad Formats

Full screen ad Anchor ad