Brand new look at mobile apps ad monetization
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THE BRAND NEW LOOK AT APP AD MONETIZATION Presented by Dmitry Shkolnikov, Product Manager
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In this presentation you will learn about the technology of mobile ads network and the value of users data you own as app developer.
Transcript of Brand new look at mobile apps ad monetization
THE BRAND NEW LOOK AT
APP AD MONETIZATION
Presented by Dmitry Shkolnikov, Product Manager
[email protected] advertising platform. We sell own traffic from social networks and content projects. We’ve launched our ad network. Big math and computer science in backend.
Technology
Second price auction by CPM. Unique CTR for each impression of each banner for each user. Ads are optimized automatically. Publisher’s CPM grows.
Ad formatsBanner 320x50 Teaser 60x50 New formats are very easyto be added
Ad network
30M impressions per day and growing day by day Average CTR 0.27%
Technology
Mobile device
Your app AdMan SDK
[email protected] banner system
App makes a call of AdMan and optionally provides additional data
Mediation
You should call custom event banner in your app
Generic integration
Impressions per month 11M+ Clicks per month 33K+
eCPM comparison
0.06 $
0.12 $
0.18 $
0.24 $
Other networks [email protected]
Basic case
Translate.RuMediation integration
AdNetworks comparison
AdMob
Impressions 3.8M
Clicks 3.2K
CTR 0.08 %
Mediation case
Translate.RuMediation integration
AdNetworks comparison
AdMob [email protected]
Impressions 3.8M 6.4M
Clicks 3.2K 9.7K
CTR 0.08 % 0.15 %
Mediation case
CPM comparison
0.14 $
0.15 $
AdMob [email protected]
Translate.RuMediation integration
Mediation case
The value of the data
Social networking app
5M+ installs 2M+ DAU 4.6 Google Play rating
The value of the data
Social networking app
5M+ installs 2M+ DAU 4.6 Google Play rating
This means that ads doesn’t affect user experience as much as it could be expected
The value of the data
Social networking app
The value of the data
Social networking app
Daily Indicators
Impressions 5M
Clicks 10K
CTR 0.2 %
The value of the data
Social networking app
0 $
0.055 $
0.11 $
0.165 $
0.22 $
CPM P*
Western NetworksRussian [email protected]
*P — profit of 1K ad requests
The value of the dataData grows fill rate Data gives you up to 7 times more ad revenue
The value of the dataData grows fill rate Data gives you up to 7 times more ad revenue
You should always try to earn more with your data
Cross Promo Technology
Mobile device
Your app AdMan SDK
[email protected] banner system
App makes a call of AdMan and optionally provides additional data
Mobile device
Your app AdMan SDK
[email protected] banner system
JSONApp Wall
visualization
Cross Promo Technology
Cross Promo Technology
Every user gets his own «personal» App Wall. App developer can choose custom teasers order and teaser for every audience. Badges, counters, etc. App developer gets more value from own traffic.
App Wall example
App Wall example
App Wall example
App Wall example
App Wall results
App Wall results
2 700 game installs per day
App Wall results
2 700 game installs per day
App Wall results
2 700 game installs per day 1 100 service app installs per day
Target App Wall for you
Highly customizable solution Automated promo optimization for best performance CPI-based pricing
Q&A
Contacts Work e-mail: [email protected] Home e-mail: [email protected] Skype: dish_sh
Be cool — monetize with smart ads! Thank you!
