Good morning snohomish county 2014 preso pdf
32
source | Nielsen study (August 2010) VP & CMO PEMCO Mutual Insurance Seattle, Washington Past Chairman & Current Board Member WOMMA Word of Mouth Marketing Assn Rod Brooks
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It all starts with a story! Today's most trusted marketing isn't delivered as you might expect. Today's best marketing are the stories that are shared between friends and neighbors. What are your stories? Who tells them on your behalf? Let's examine "why" stories really matter.
Transcript of Good morning snohomish county 2014 preso pdf
source | Nielsen study (August 2010)
VP & CMO
PEMCO Mutual InsuranceSeattle, Washington
Past Chairman &
Current Board Member
WOMMAWord of Mouth Marketing Assn
Rod Brooks
source | Nielsen study (August 2010)
Rod Brooks
Hashtag
#GMSC14
@NW_Mktg_Guy
source | Nielsen study (August 2010)
What do you see?
source | Nielsen study (August 2010)
What do you see now?
source | Nielsen study (August 2010)
www.RodBrooks.com
• Integrity
• Responsibility
• Courage
Today’s Objectives:
Why: Seven reasons
How: Four decisions
What: One action
• Integrity
• Responsibility
• Courage
“If you don’t
know your why,
your how and
your what don’t
matter!”- Simon Sinek
• Integrity
• Responsibility
• Courage
Seven Reasons Stories Matter!
1source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Impression
2source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Differentiation
3source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Connection
4source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Relevance
5source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Inspiration
6source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Activation
7source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Freedom
• Integrity
• Responsibility
• Courage
Four Decisions We Can Make
Not guilty!
• Integrity
• Responsibility
• Courage
1. Decide to listen
• Integrity
• Responsibility
• Courage
2. Decide to be affected
• Integrity
• Responsibility
• Courage
3. Decide to respond
• Integrity
• Responsibility
• Courage
4. Decide to be engaged
• Integrity
• Responsibility
• Courage
1. Decide to listen
2. Decide to be affected
3. Decide to respond
4. Decide to be engaged
• Integrity
• Responsibility
• Courage
One Action You Can Take
• Integrity
• Responsibility
• Courage
Tell stories
• Integrity
• Responsibility
• Courage
Fascinate
fas·ci·nat·ingcaptivating:inspiring a
great interest
or attraction
• Integrity
• Responsibility
• Courage
“If you see
someone
without a
smile, give
them yours!”- Stanley O. McNaughton
Former PEMCO C.E.O.
Smile!
• Integrity
• Responsibility
• Courage
• Integrity
• Responsibility
• Courage
source | Nielsen study (August 2010)
VP & CMO
PEMCO Mutual InsuranceSeattle, Washington
Past Chairman &
Current Board Member
WOMMAWord of Mouth Marketing Assn
Rod Brooks
