source | Nielsen study (August 2010)

VP & CMO

PEMCO Mutual InsuranceSeattle, Washington

Past Chairman &

Current Board Member

WOMMAWord of Mouth Marketing Assn

Rod Brooks

source | Nielsen study (August 2010)

Rod Brooks

Twitter

Hashtag

#GMSC14

@NW_Mktg_Guy

source | Nielsen study (August 2010)

What do you see?

source | Nielsen study (August 2010)

What do you see now?

source | Nielsen study (August 2010)

www.RodBrooks.com

• Integrity

• Responsibility

• Courage

Today’s Objectives:

Why: Seven reasons

How: Four decisions

What: One action

• Integrity

• Responsibility

• Courage

“If you don’t

know your why,

your how and

your what don’t

matter!”- Simon Sinek

• Integrity

• Responsibility

• Courage

Seven Reasons Stories Matter!

1source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

Impression

2source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

Differentiation

3source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

Connection

4source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

Relevance

5source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

Inspiration

6source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

Activation

7source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

Freedom

• Integrity

• Responsibility

• Courage

Four Decisions We Can Make

Not guilty!

• Integrity

• Responsibility

• Courage

1. Decide to listen

• Integrity

• Responsibility

• Courage

2. Decide to be affected

• Integrity

• Responsibility

• Courage

3. Decide to respond

• Integrity

• Responsibility

• Courage

4. Decide to be engaged

• Integrity

• Responsibility

• Courage

1. Decide to listen

2. Decide to be affected

3. Decide to respond

4. Decide to be engaged

• Integrity

• Responsibility

• Courage

One Action You Can Take

• Integrity

• Responsibility

• Courage

Tell stories

• Integrity

• Responsibility

• Courage

Fascinate

fas·ci·nat·ingcaptivating:inspiring a

great interest

or attraction

• Integrity

• Responsibility

• Courage

“If you see

someone

without a

smile, give

them yours!”- Stanley O. McNaughton

Former PEMCO C.E.O.

Smile!

• Integrity

• Responsibility

• Courage

• Integrity

• Responsibility

• Courage

source | Nielsen study (August 2010)

VP & CMO

PEMCO Mutual InsuranceSeattle, Washington

Past Chairman &

Current Board Member

WOMMAWord of Mouth Marketing Assn

Rod Brooks