GolfVIBE Concept
Transcript of GolfVIBE Concept
©2005, StoryManager, Inc. All rights reserved. www.storymanager.com
Perfecting Your Game
My Golf VIBE™ The My Golf VIBE™ System empowers golfers to diagnose game weaknesses, and select game-improvement products and training curriculum.
The Golf VIBE Game (kiosk, on-line, PDA/cell or manual versions) generates a Personal Golf VIBE Profile
System Benefits The Standard in Customer Aspiration Tracking
1. A Personal Golf Training System
The VIBE™ System features game and play
assessment & posting processes to empower
golfers to define their game-improvement goals
and track playing trends. Such system can also
be used as a golf instruction system by golf
academies.
2. A Promotion & Merchandising System
Like an on-line dating website, The VIBE™
System can mathematically define matching
profiles – in the case of VIBE, products-to-
people rather than people-to-people. Optimal
VIBE-matching products include self-
improvement and image-enhancement offerings.
3. A Market Data-Collection System
The VIBE™ System tracks customer click-
through interest of products. Alternative test
pools can be defined by changing demographic
variables to drive the computation of Average
Customer Profiles. An administrative area aids
inputting of product profiles and data mining.
V
I
BExcellence
Perfect your Visioning,
Inventing & Building skills
to achieve
Excellence
G f k
Personal Goals & Performance Reports
V20%OFF
Product-to-people profile matching
Average Customer Profile Data
©2005, StoryManager, Inc. All rights reserved. www.storymanager.com
Perfecting Your Game
How It Works The VIBE Theory My Golf VIBE™ correlates traditional game
assessment measurements with personality theory to create a unique goal-setting and game-improvement system. Why
personality theory for golf? Because one’s golf game is a derivative of one’s underlying character. Thus, VIBE measures key
creative thought energies to unravel the secrets to improving your game.
Realizing Excellence In The Golf VIBE™ System, golfers seek to create a well-rounded game by perfecting creative skills in three primary categories: Visioning (course
management), Inventing (getting up and down) and Building (swing fundamentals). Success in attaining deep skills these areas defines the well-rounded game of the expert golfer. Along the way toward that goal, tracking V,
I, and B skill trends is a highly efficient way to diagnose game weaknesses, optimize learning and measure progress. The following diagram illustrates the relationships of VIBE golf skills:
Visioning + Inventing + Building = Excellence
Builder Skills Swing Fundamentals
Excellence V
I
B
Inventor Skills Getting Up & Down
Visionary Skills Course Management
V
I
BExcellence
Perfect your Visioning,
Inventing & Building skills
to achieve
Excellence
The VIBE Creative Cycle Theory
©2005, StoryManager, Inc. All rights reserved. www.storymanager.com
Perfecting Your Game
My Golf VIBE™
ASSESSMENT METRICS & TEACHING CURRICULUM The VIBE™ System tracks key creative skills and playing metrics to recommend game-improvement products and training curriculum.
My Golf VIBE™
V Visionary Skills
I Inventor Skills
B Builder Skills
The 12 Golf VIBE Skills 1. Confidence
2. Game Management
3. Reading Conditions
4. Mental Focus
5. Imagination
6. Adaptation
7. Touch
8. Setup
9. Swing Mechanics
10. Control
11. Distance
12. Learning
Play Assessment Metrics Course Management
(general)
Getting Up & Down
(general)
# Putts
Swing Fundamentals
(general)
Driving Distance
# Fairways Hit
# Greens Hit
Academy Teaching Curriculum Play Strategy
Reading Conditions
Club Selection
Mental Focus
Putting Class
Chipping & Pitching
Sand Shots
Trick Shots
Basic Swing Mechanics
Woods Class
Irons Class
Moving the Ball
Strength Training
Flexibility Training
V
I
BExcellence
Perfect your Visioning,
Inventing & Building skills
to achieve
Excellence
©2005, StoryManager, Inc. All rights reserved. www.storymanager.com
Perfecting Your Game
My Golf VIBE™
PERSONAL TRAINING SYSTEM Playing Scorecard The VIBE™ System features a special VIBE scorecard
that collects key performance measurements.
Posting System Playing results are posted into a free computerized database at MyGolfVIBE.com
to create trend analysis reports.
Performance Reports MyGolfVIBE.com features free Personal Game Goals, V,I,B Skill Trend and Performance Reports.
V
I
BExcellence
Perfect your Visioning,
Inventing & Building skills
to achieve
Excellence
VIBE Playing Scorecard
Posting System
Personal Goals Report Personal Game Goals Report
V, I, B Skills & Performance Reports
©2005, StoryManager, Inc. All rights reserved. www.storymanager.com
Perfecting Your Game
My Golf VIBE™
MERCHANDISING & DATA TRACKING PROGRAMS In-Store & On-Line Product-Matching With the VIBE™ System, game-improvement product profiles can be matched
to specific customer profiles. Customers can then “treasure hunt” in-store VIBE hang-tag discounts or redeem personalized VIBE coupons.
Data Tracking System MyGolfVIBE.com is the standard in measuring customer aspiration tracking. The standard VIBE System features a marketing data analysis system in which
retailers can select test group search variables to create customer aspiration and click-through interest reports. Custom reporting systems are also available.
V
I
BExcellence
Perfect your Visioning,
Inventing & Building skills
to achieve
Excellence
V20%OFF
In-store hang-tag programs V I B EVIBE fashion shows
On-line product matching
Customer aspiration and interest reports
Retailers can profile products