Going Global with Your App

Harmony Launch PlansAugust 2013QuickBooks App Store Global Launch Overview

Kevin Hwa, Product Manager

Mehul Asher, Senior Product Manager

Housekeeping:

• Got questions?– Type in your questions and we have someone monitoring the questions.

• Who we are:– Jo Peach, Developer Outreach– Kevin Hwa, Product Manager –Mehul Asher, Sr Product Manager– Brad Spikes, Developer Marketing Principle

Whom does the App Store solve for?

SMB

Accountant Developer

The Small Business Opportunity

Over and above the QuickBooks App Store

WHY THE QUICKBOOKS APP STORE?

• Our TeleSales channel reaches hundreds of thousands of small businesses

• Global exposure through Intuit’s marketing organization

• Our Strategic & Key Marketing programs drive awareness & traffic to committed developers leveraging Intuit’s wide reach to the small business base

Developer Portal will allow developers to select which countries they want to be published in

Before After 3/21 launch

Developer Portal allows developers to customize their app cards by locale


Global add on pages will be replaced with standard App Store experience


QuickBooks App Store will display geo specific content that developers have changed

GEO specific pricing & support

GEO app relevancy

Homepage placement driven by GEO criteria

QuickBooks App Store and QBO Apps tab will reflect

2. Country relevant apps and feature lists by country specific criteria

GEO specific pricing & support

Add-on QuickBooks App Store

GEO app relevancy

Homepage placement driven by GEO criteria

1. Replace QBO Add-on page with QuickBooks App Store

3. Localized Content

QuickBooks App Store publishing marketing review recommendations

Recommendations• Pricing in local currency but a developer can choose what currency to price at

• Description to be customized per country

• FAQ and Support with local information

• Include country code if support telephone # is listed

• Demo URL video for specific country recommended

• Country specific screenshots recommended

• Localized language

Keep in touch!

Contact us: [email protected]

Read the latest news and info: https://developer.intuit.com/blog

Join the conversation afterwards: twitter.com/intuitdevFacebook.com/intuitdev

Friday Google hangout: Next Friday, May 1 at 9 am PST.

mailto:[email protected]

https://developer.intuit.com/blog

Going Global with Your App

Technology

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