Materializing Innovation

Going Global!

The StartTech Ventures ApproachDimitris Tsigos

http://www.linkedin.com/in/tsigos

Exports ConferenceAthens, November 30th 2013

It all started like this…

Greece Today

Tech in Greece

The Failure of the Greek Tech Industry

Talking about Quality

Being Extrovert is the ONLY Way

Is it easy?

Absolutely ….

…NOT!

The ingredients necessary

Customer orientationAgility

Excellence – Quality Efficiency

CommitmentPatience

Ready to ChangeBecome a marketing guru!

LUCK!

Ready to Fail and Start Again!

The Culture of Failure

Doing International Business is NOT Easy

Time ZonesCultural DiversityLanguage Barrier

The StartTech Approach

Entrepreneurial Ecosystem

• http://en.wikipedia.org/wiki/Entrepreneurial_ecosystem

“An entrepreneurial ecosystem is a group of non-competing companies, including start-ups, established companies and one or more coordination entities, which share the same vision, values, culture, strategy and business processes and decide to form an organization in order to explore economies of scale in business

functions such as business development, financing, market analysis, marketing communications, IT / MIS infrastructure,

human capital management, legal support, financial & accounting management”

© Dimitris Tsigos | Virtual Trip, November 29th 2009

• Planning for scalability• Prototype in Greece• Key Customers in Greece• Open Source and/or Free Version• Focus to Customer Support• Incentives for Partners• Aggressive Pricing• Local “antenna offices” to major target

markets

Antenna Office

• Local market intelligence• Key accounts management• Partners selection, management,

coaching

• Product localization• Support centers

Entrepreneurial Ecosystem

• StartTech Ventures invests only in IT companies…

• …which are NEVER competitors to the existing portfolio

• Know-how sharing• Business development synergies

• Business Development <> Sales

StartTech Ventures Today

• Presence in Spain, Brussels, US• VAR Partners in 60+ Countries

• Epignosis, AbZorba Games– 95% ++ revenues coming from

international markets– USA, Canada, Australia– EU

Contact Us!

• www.starttech.eu | info@starttech.eu• Santaroza 1 & Stadiou, 7th floor,

Athens, Greece• Tel. +30 210 6756008

• http://twitter.com/StartTechVC

Make it happen!

www.starttech.eu