Global Inventures Inc. Confidential. All Rights Reserved. Global Inventures Presentation to The IMTC...

Global Inventures Inc. Confidential. All Rights Reserved.

Global Inventures

Presentation to The IMTC

Board of Directors

October 15, 2001

Jim PolizottoGlobal Inventures, Inc.


Inventures Communities

An IMTC Opportunity


Inventures Communities An IMTC Marketing

Opportunity


Inventures CommunitiesAn IMTC Promo Opportunity

MPEG-4 IndustryForum


Inventures Services

Inventures

IMTCBoard of Directors --- Officers --- WG/AG

• Executive Director• End to End Service

•Project Management•Business Operations•Events/Meetings•Web Management•Member Services

BH (PR Firm)

Gray Cary(Legal)RINA (Acctg)

Interoperability

Members/Prospects

Web Host


Inventures Services/OrganizationExecutive Director

Jim Polizotto

Event MgmtJennifer Fletcher

Web DevMerlin T

Jennifer G

Member Services

Kelli Palkoner

FinanceGreg Lintz

Marketing


IMTC Team

Jim Polizotto Executive Director

(925)275-6651

[email protected]

Jennifer Fletcher

Events Manager (925) 275-6670

[email protected]

Greg Lintz Finance (925) 275-6673

[email protected]

Kelli Palkoner Member ServicesEmail,Web access

(925) 275-6685

[email protected]

Merlin TriplettJennifer Garrison

Web Development Services

(925) 275-6672

[email protected]

Marketing Programs


Things We DoWhat happens Daily?

• Finance– Invoicing & renewals - fax, email, phone 25/month– Payables/cash receipts/collections 30/month– Financial reports, deposits & reconciliation 20/month

• Information management– Membership application processing 3-5/month– Database, acctg, web access, reflectors 100/month– Member/prospect e-mail, phone inquiries 200+/month

• Web Site 40-70/month

– Functionality upgrades, site maintenance, archiving– On-line forms and registrations– Member links, content changes & postings

• Events management– Hotel & location selection, catering, AV

50+/month– Member / vendor inquiries & communications 50/month


IMTC Avg. Monthly Hours 2001 (Not including

SuperOp!)Catergory of Service Avg.Deepak Kamlani 14Jim Polizotto 90Operations Mgt. 3Web Implementation 49Information Management 74Events Management 61Financial Mgmt & Admin 60Total Hours 351Full Time Equivalents 2.2

Special ProgramsMarketing 0Web Development 0Total Hours 351Full Time Equivalents 2.2


Inventures Charges to IMTC

• Fixed Contracted rate - $29,500/mo.– SuperOp! charged separately - $150/attendee

• Reduced fees Oct – Dec to $23,500/mo.– Membership losses – revised budget in August– Help to reduce expenses in critical financial

year– Negotiated significantly reduced penalty fees

for Spring Forum cancellation, SuperOp! attendance

• Value – Inventures fees at 2001 rates would be $37,800


Inventures View of Industry

• Conferencing resurgence due to reduced travel

• For one reason or another - hasn’t been a more fortuitous time for IMTC visibility

• IMTC member companies can all benefit from increased market awareness


IMTC Focus – Next 6 mo.

• DRIVE IMTC awareness/visibility via Marketing– Create white papers, business model, vertical collateral

– Map & implement media & analyst education program

– Map & implement conference and speaking opportunities

– Dedicated marketing support to augment Marketing AG

• Increase membership and member engagement

• IMPROVE web site with technical content, etc.

• INCREASE and MAINTAIN Liaisons with related organizations


Key Focus Areas

• Message Creation (“Value of Conferencing”)

• Proactive PR (Make News)• Industry and .org presence (Consistency)• Horizontal/Vertical/Developer Content for

Web and Other (Creation)• Member Communication (Newsletters

etc.)• Member Engagement (Traction with key

AGs)


Messaging/Branding

Issue:• IMTC needs clear, concise statements

on what it is and why it is important

Solution:• Develop a core messaging platform

– Communicate IMTC’s Value to the industry – Communicate IMTC’s Leadership in Testing

(Interoperability Testing, SuperOp!)


Public Relations

Issue:• Proactive vs. Reactive/Sporadic Public

RelationsSolution:• Create news • Issue bi-monthly press releases• Conduct private ‘market influencer’ briefings• Build awareness within other consortiums by

actively pursuing speaking opportunities at their events

• Deliver content through PR agency (BH)


Content

Issue: • IMTC needs enhanced collateral to

assist in educating the market, increasing awareness, and building community

Solution:• Create Collateral to demonstrate

IMTC’s neutral position with related standards


Website

Issues: • Requires updating on a regular basis.• Content must be created as site

expands and new sections are created.Solution:• Create content internally– provide a

reason for repeat visits• Manage & support Developer

community


Member Communication

Issues: • Need constant activity pings.• Need to generate IMTC Member

IdentitySolution:• Quarterly Newsletter, Monthly

Updates• IMTC Reach - Market Managers, • IMTC Material - Plaques, Web Cross

links, Logo Display, etc.


Recommendation

• Recognize need for positive traction next 6-9 months

• Recognize leadership flux• Recognize committee volunteers are well

intentioned but priority and time conflicted• Continue decision thread with Technology• 0,5 FTE for 4 – 6 mo. at Inventures to make

things happen.– Cost = $7500/mo.– If no significant engagement at that time, we will

discontinue effort.


Summary

We are committed to providing superior service to IMTC

Thank You!

Global Inventures Inc. Confidential. All Rights Reserved. Global Inventures Presentation to The IMTC...

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