Glassdoor Employer Branding Summit Presentation: Stacy Zapar
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit Getting Your Brand…Out of the Box #GDSummit Stacy Zapar Social Recruiting & Branding @stacyzapar
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Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Stacy Zapar's presentation from the big day.
Transcript of Glassdoor Employer Branding Summit Presentation: Stacy Zapar
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Getting Your Brand…Out of the Box
#GDSummit
Stacy ZaparSocial Recruiting & Branding
@stacyzapar
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
stacyzapar.comsocial
recruiting
speaking
40,000+ 30,000+ 1,000,000+
featured
clients
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
THE ZAPPOS INSIDER PROGRAM
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
WE NEEDED TOTELL OUR STORY...
a , , transparent story of what it’s like to work
at Zappos…a peek through the blinds.
relevant
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
SET UP THE SOCIAL INFRASTRUCTURE
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
CHOOSE A CONSISTENT EMPLOYER BRAND NAME
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
CHOOSE AN EMPLOYER BRAND HASHTAG
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
BIWEEKLY #INSIDEZAPPOS TWEETCHATS
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
SOCIAL VIP ROTATION PROGRAM
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
OUR RECRUITERS ARE BLOGGING
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
TRANSPARENT & AUTHENTIC CAREERS PAGE
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
http://youtu.be/I8lWcWt5i5Y
CAREER WORKSHOPS & WEBINARS
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
MONTHLY NEWSLETTER
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
EXCLUSIVE INSIDER-ONLY EVENTS
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
REPURPOSED ADS & JOB SLOTS
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
THE PERSONAL TOUCH
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
GOOGLE HANGOUTS ON AIR
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
INTERNAL RECRUITING OPEN HOUSE
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
FOCUS ON CANDIDATE EXPERIENCE
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
A SENSE OF COMMUNITY
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Thank You!
#GDSummit
Stacy ZaparSocial Recruiting & Branding
@stacyzapar
