Recruiting Optimization Roadshow - Stacy Zapar, Tenfold
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Transcript of Recruiting Optimization Roadshow - Stacy Zapar, Tenfold
![Page 1: Recruiting Optimization Roadshow - Stacy Zapar, Tenfold](https://reader036.fdocuments.net/reader036/viewer/2022062523/58e8e9061a28abe06c8b638b/html5/thumbnails/1.jpg)
Building an Employer Brandthat Attracts Top Talent
Stacy Donovan ZaparTenfold
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PLENTY OF FISH IN THE SEA? Why Your EMPLOYER BRAND Matters More Than Ever
Stacy Donovan Zapar
Founder, Tenfold @StacyZapar
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stacyzapar.com40K+
social34K+ 1M+
clients
speaking
featured
recruiting
boards
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• Employer Branding• Social Recruiting • Candidate Experience• Sourcing Strategies• Training• Consulting
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What’s the #1 challenge facing Recruiting today?
Go!
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training
lack of data
social recruitingcomp
attritionATS
resources
employees referrals
candidate experiencetechnology
quality of hire
cost per hire
time to fill
reporting
declines
FINDING TOP TALENT
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63% of CEOs are concerned about attracting top talent with key
skills.
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So how do we find, attract and recruit that top talent?
1.Sourcing2. Talent Attraction
job postings employer referralscontent marketing employer brand
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SOURCING IS LIKE FISHING
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PLENTY OF FISH IN THE SEA?
TALENT ATTRACTION IS LIKE CASTING A NET
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A STRONG EMPLOYER BRAND
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A STRONG EMPLOYER BRAND
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A STRONG EMPLOYER BRAND
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A STRONG EMPLOYER BRAND
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A STRONG EMPLOYER BRAND
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ADDED BONUS? FACILITATES SOURCING
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BUT WHAT IF YOUR BRAND ISN’T STRONG?
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OR YOU’RE ATTRACTING THE WRONG TALENT
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OR YOU DON’T KNOW WHAT YOU’RE DOING
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of recruiters don’t understand their own
employer brand.
50%
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EMPLOYER BRAND
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What is YOUR Employer Brand?
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people
employer brand
culture
perks
leadershipalumni
network
current employees
candidate experiencereputation
perception
transparency
authenticity
Employee Value Proposition Company Culture
People Candidate Experience
EMPLOYER BRAND
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EMPLOYER BRANDING TELLS A STORY...
a , transparent story of
what it’s really like to
work at your company.
relevant
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EMPLOYER BRAND EXECUTE
GAMEPLAN
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1. RESEARCH & TAKE INVENTORY
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NEWS ARTICLESDEPARTMENT / EMPLOYEE BLOGS
OFFICE ENVIRONMENT / CUBE LIFE
COMPANY EVENTSCOMPANY CULTURE / DAY IN THE LIFE
INTERNAL INSIGHTS
EMPLOYEE SPOTLIGHTS
UNIQUE PERKS & BENEFITS
CANDID PHOTOS / IPHONE VIDEOS
CAREER STRATEGIES
HUMOR / MEMES
RELEVANT QUOTES
DIG TO FIND GREAT CONTENT
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WHAT DOES GREAT CONTENT LOOK LIKE?
“ ”Great content makes people want to share, care or swear.
@PRSarahEvans
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2. BUILD AN EMPLOYER BRAND ROADMAP
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3. WHAT’S IN A NAME?
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4. A UNIQUE & CONSISTENT HASHTAG
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5. ESTABLISH PILLARS OF CONTENT
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6. TRAIN RECRUITERS ON SOCIAL MEDIA
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7. ESTABLISH GOALS & BENCHMARKS
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8. DEVELOP A CONTENT CURATION STRATEGY
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9. DEVELOP A COMMUNITY MGMT PLAN
Week 2 | Week 3 | Week 4
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10. DEVELOP A CONTENT CALENDAR
Content curation, schedule posts for the week
Engage,follow back
Engage Engage,follow back
Engage Engage, #FF
SUN MON TUE WED THU FRI SAT30 MIN 15 MIN 15 MIN 15 MIN 15 MIN 15 MIN
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EXECUTE
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SOCIAL MEDIA STRATEGY
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SOCIAL STRATEGY: TWITTER
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SOCIAL STRATEGY: FACEBOOK
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SOCIAL STRATEGY: FACEBOOK
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• Tech talks on
Wednesdays!• Free lunches• Coconut water and
lemonade• Each floor has a theme• Rooftop terrace• Friday get-togethers
with beer and music• “What a great place to
work!”
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SOCIAL STRATEGY: INSTAGRAM
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SOCIAL STRATEGY: LINKEDIN & GLASSDOOR
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SOCIAL STRATEGY: PINTEREST
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CONTENT STRATEGY: BLOGGING
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AN ENGAGING CAREERS PAGE
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BRANDED, INNOVATIVE JOB POSTINGS
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LIVE EVENTS & MIXERS
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MONTHLY TWEETCHATS
#GoTripAdvisor
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PODCASTS, HANGOUTS & INTERVIEWS
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EMPLOYEE SPOTLIGHTS & BLOG POSTS
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GLASSDOOR STRATEGY
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COMPANY-WIDE SOCIAL TRAINING
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FOCUS ON CANDIDATE EXPERIENCE
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WRAP
EMPLOYER BRAND GAMEPLAN EXECUTE
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?
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@StacyZaparin/stacyzapar
thisistenfold.com
Tenfold