Glassdoor Employer Branding Summit Presentation: Josh Bersin
Glassdoor Summit: Ana Recio
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Transcript of Glassdoor Summit: Ana Recio
Ana Recio SVP of Global Recruiting!
Salesforce
6,183
43,850
#GDSummit 6
542,000
3,000,000
Candidate Experience "has a big impact on 2 Critical Elements
of the Success of Your Business 1. Your Brand
2. Your Ability to Hire
6% of Salesforce Interview Reviewers Declined Our Offers 2% declined with a negative experience = 33% declines with negative experience
Salesforce had ~ 900 declines in 2015 900 x 33% = 300
Could we have impacted these 300 declines with a more positive candidate experience???
#GDSummit
Two Data Sources
Candidate "Experience Survey
Goes to everyone who enters interview stage
Data reported down "to recruiter and hiring manager level
Interview "Reviews
Looked at our own data at the location "and function level
And data of our top 10 competitors for talent
74% HIGHEST"
Amongst our Top 10 competitors for talent
42% LOWEST "
Amongst our Top 10 competitors for talent
57% SALESFORCE
overall positive rating on Glassdoor
57% "Salesforce overall positive "
interview review rating on Glassdoor
Glassdoor Data as of November 2015
#GDSummit
Diagnose Biggest Issues
Action Plan Against Them
Measure Success
Clear "Expectations
NO ONE GETS GHOSTED!!! Everyone who phone screens and/or interviews"
gets respectfully closed out via a phone call!
Rejection Guidance
PREFERRED METHOD Best practices, do’s and don’ts "
for personalized/useful rejection calls
Rejection Templates
LAST RESORT Safe, legal approved email rejections "
for use anytime anyone is unsure
#GDSummit
#GDSummit
Shift the Mindset
#GDSummit
Embrace the Glassdoor Era
#GDSummit
Open "the Kimono
Be Radically Transparent
#GDSummit
CourttheCandidate
61%
@ana_anarecio [email protected] www.salesforce.com/careers