GilletteTHE BEST A MAN CAN GET( MANAGING MASS COMMUNICATIONS)

Developing andManaging :

The Five Ms of Advertising :

MISSION MONEY

MESSAGE MEDIA

Finally the MEASURES

Setting the Objectives :Deciding the Budget :Developing the Campaign:

Gillette’s first TRAC II Razor Developed in 1971.

Deciding on Media & Measuring Effectiveness

One of the mot important steps to concentrate :

Don’t forget ‘MAJOR’ Decisions :

Events & Experiences :Þ Events Objectives Þ Major Sponsorship Decisions

Marketing Public Relations :

Products and Marketing :

Major Decisions in Marketing PR:

Gillette’s New innovations in Market :

Excellent Website Promotion :

A systematic and Smooth display ofWide range of products.

Customer attractive Campaigns :

Putting all the Plans & Developing:

Celebrity Promotions on high :

Maintaining Trends & Social Media

1. Advertising is any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor.

2.Developing an advertising program is a 5 step process.3.Sales promotion consists of mostly short term incentive tools.4.In using promotion, a company must establish its objectives.

5.Events and Experiences are a means to become a part of customers.6.PR includes various programs to promote the company’s products.

Beautiful concept Of Developing &Managing Advertising Program :

Created by I.S.Venkata Tarun, NIT Jamshepur

during an internshipBy Prof. Sameer Mathur, IIM Lucknow.

Thank You