Getting Great Homes Finding Quality Buyers for Your Puppies.

Getting Great HomesFinding Quality Buyers for

Your Puppies

www.Avidog.com

Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders

2014 Avidog International LLC©

Breeding Success is Not Just in the Rearing, It’s in Your Placements

Where will your pups do best?

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Example--Our Plan

Homes

Working/Compe-tition

Active Pet

Quiet Pet

Your plan is likely to differ but you need a plan!

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Sources of Prospective Buyers

Referrals from people you trust (the Best!)

Your website (second best)

Word of Mouth

Breed club puppy referral programs

Specialty websites (for example http://www.gundogbreeders.com NOT puppy.com)

Reputable dog email lists

AKC.org

http://www.gundogbreeders.com/

http://www.gundogbreeders.com/

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Our Process

Initial Contact from

Buyer

Email ResponseFrom Us

•More About Us•Buyer Application•Our Reference List

Completed Application from Buyer

Reference Checks

Application Review

Referral to other sources

Meeting or Phone Call

Commitment!!• Accept deposit• Add to Gaylan’s

Yahoo List

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Step 1: Initial Contact from Buyer

Email preferred 90% of contacts are not appropriate homes Email saves us tons of phone time

Phone Expect to spend a lot of time educating

Visitors Never allow strangers to visit before you

have vetted them!

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Step 2: Our Email Response

We email back: Additional info about us Buyer Application

pet performance/ breeding Intentionally long with open-ended questions

Our Reference List All of these are on your webpage as

examples

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Step 3: Buyer Returns Application

Buyer returns their completed application Email Snail mail Fax

We follow up with really good prospects if we don’t hear from them in a week

We let other prospects drop off the list

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Step 4: Application Review

We review application for completion and “correct” answers Some answers make a home unacceptable

“I want to stud out my dog”

Some answers require clarification and/or education during our “meeting” “I plan to feed Kibbles and Bits”

Some answers help me match pups to owners If responses are acceptable, we schedule a phone

call or meeting If responses are not acceptable, we kindly say no

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Step 5: Reference Checks

Before meeting or talking to anyone, we check references Email form letter Accept either phone calls or emails in return Form letter is on your webpage

Two key goals: Would they sell a puppy to this person? What kind of puppy will fit best?

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Step 6: Meet or Call

Only now do we schedule a meeting or phone call

Meetings preferred but not always possibleGoal:

Get to know each other Decide if we like each other Answer any questions Get a rich description of dog’s home life and

kind of dog that will fit best

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Step 7: Commit

At end of phone call Decide if I want to commit a pup to them Find out if they want to commit to this litter

If yes, Accept a deposit Add them Yahoo group

Get their desires Sex Color?

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A Few Details

How many reservations to take? Typically more females than males are born

(49% males, 51% females) Litter sizes decrease by:

breeding type Natural breeding > AI > Surgical

Age of bitch Quality of semen Breed of dog

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Our Reservation Protocol

Average litter: 7.85 pups, 51% bitchesNatural breeding:

10 reservations, 6 bitches and 4 dogsAI

8 reservations, 5 bitches and 3 dogsSurgical

5 reservations, 3 bitches and 2 dogs

Getting Great Homes Finding Quality Buyers for Your Puppies.

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Transcript of Getting Great Homes Finding Quality Buyers for Your Puppies.