A Real Estate Agent’s Guide to

Finding New Home-BuyersTapping into the Millennial Generation with Instagram

Great News! Fannie May & Freddie Mac just released that “First-Time Home-Buyers” can now qualify for Down

Payments as low as 3%.

As a Real Estate agent, where do you look to find all of these “First-Time Home-Buyers?”

I’m so glad you asked!

Lesley Fischer, Social Media Strategist

Millennial (n):

a member of the Millennial Generation aka Generation Y, born roughly between 1982-2000.

Where do Millennials hang out?

Hint: 80% of millennials sleep with

their phones next to their beds.

These tech-savvy young adults love to use their smart phones & social media to research current trends.

One of their favorite social networks is…..

drum roll please….

Instagram!

When you’re targeting “First-time home buyers”

on Instagram, keep in mind 90% of the users are

under the age of 35.

Don’t miss this perfect opportunity to get yourself out in front of them!

Post your business photos….

Post your funny photos…

Post photos of your favorite food from a restaurant in your selling

area.

Post photos of current events in your selling area.

Instagram is at the top of its

game for engagement with

a "record 58 times more

brand engagement per

follower than Facebook.”

- Forrester Researcher Inc.

Users are active

on Instagram.

They are paying attention,

engaging with,

and buying

from brands

they follow.

Use Instagram to

provide the visuals that

these

"First-time home buyers"

are looking for and ask

them to engage with

you.

Invite your audience to connect with you through pictures by tagging your

location.

By using different filters you can

create enticing collages to

promote different locations.

Let's talk Hashtags!

Go crazy with

#'s on Instagram.

Just make sure

they are relevant

to your business.

Though you can

use up to 30 #'s,

usually 7 to 8 is

plenty.