Finding Buyers on Craigslist - Amazon S3 .Finding Buyers on Craigslist ... •...

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Transcript of Finding Buyers on Craigslist - Amazon S3 .Finding Buyers on Craigslist ... •...

  • Finding Buyers on Craigslist

  • Preview Of What You Will Learn

    Sections:

    Introduction...............................................................................................................5

    Designing Your Ad....................................................................................................7

    Building Your Buyers List................................................................................................13

    Wrap Up.............................................................................................................................15

    You Will Be Able To: Sell your properties through Craigslist

    Use Craigslist to build your buyers list

    FBC-V2-01082016

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    Finding Buyerson Craigslist

    Finding Buyers on Craigslist

    Now that youve learned the fundamentals of Craigslist and know how to generate seller leads, lets look at some creative ways you can use Craigslist to find buyers. Keep in mind that Craigslist can also attract the window shop-pers as well as serious buyers. If you make your ad attractive enough, you just might find those buyers who didnt even realize they were in the market to purchase anything.

    In this system, you will learn how to create effective ad copy when looking to sell your property, and tricks to keep your postings fresh. We will also show you how to actively search for buyers instead of waiting for them to come to you.

    Area & CategoryIn the upper left corner is a link to post to classifieds. If you have created a new account, your screen will typical-ly look like this when you log in for the first time:

    Introduction

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    Finding Buyers in Craigslist

    Choose your local area and click on the go button. This will bring up a list of possible posting types. This is one area where Craigslist is not as intuitive as you might wish. Instead of these categories matching those on the main city page, Craigslist chose slightly different categories. So, although your posting will ultimately end up in the real estate for sale category, you will need to choose the housing offered category. On this page, the for sale by owner and for sale by dealer categories do not refer to housing. You will be able to make that differentiation on the next screen.

    Once you choose housing offered, you will have the opportunity to choose the type of housing you are selling: if you are acting as an investor, choose real estate by owner. If you are acting as an agent, choose real estate by broker.

    Introduction

    Helpful Tip!It is a good idea to create two or three separate gmail accounts just for your Craigslist postings. This will not only help you dis-tinguish which emails are related to your Craigslist postings, but it will also help you identify how much traffic your postings are generating.

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    Finding Buyerson Craigslist

    Finding Buyers on Craigslist

    Now that you have answered all of the basic questions, you can really start to draw in the buyers with the design of your ad. Craigslist has recently prohibited the use of customized ad flyers; however, there are still many ways to make your ad stand out from the crowd.

    An attention-grabbing headline

    A keyword-dense property description

    High-quality, professional images

    Multiple types of contact information Lets look at each component of the ad in more detail.

    HeadlineThe first thing that prospective buyers will see is your headline, so you need to make sure it stands out from the crowd. The body of your Craigslist ad will typically include the asking price, the number of bedrooms, and the square footage of the house, so try not to duplicate this information in your actual headline. Craigslist also gives you the option of including the specific location of the property outside of the title information.

    Headline Tips

    DO keep it short and punchy. You only have 72 characters to grab someones attention.

    DO include keywords or keyword phrases that people will search for on Google or Bing: foreclosure, rehab, pool, etc.

    DO use the specific location option to include desirable information that potential buyers will use to refine their search: school district, subdivision, county, etc.

    DO play on the potential buyers greed or on their fear of loss of a good deal.

    DONT include duplicate information in your headline. Craigslist already gives the option of including the asking price, the number of bed-rooms, the square footage of the house, and the specific location of the property.

    DONT use language that will make you sound dis-honest or disreputable.

    DONT be too wordy. Just because you have 72 characters doesnt mean you need to use all of them. in every ad

    DONT be bland, and state the obvious.

    Designing Your Ad

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    Here are some examples of a few good headlines you can use.

    ***Best Deal in Charlotte!***

    3 BED W/POOL, MOVE IN READY!!!

    *Updated Home With Tons of Charm at an Exceptional Price!*

    ^^ Stunning Remodel at the RIGHT PRICE ^^

    These headlines are bland and give very little information:

    For SALE Germantown

    House For Sale

    House in Memphis

    Here are a few others that typically attract investors to your ads:

    ~~CASH BUYERS WANTED! DEEP DISCOUNT WHOLESALE PROPERTIES~~ * FAST CLOSINGS & CASH ONLY *

    Is Less More?One thing that you will really need to test in your specific market is whether or not you should include price and bed/bath information in the listing. Some sellers have had great results going off the premise less is more. The reasoning behind not including these specific items is to give potential buyers the ability to reach out and contact you directly for the information therefore allowing you to inform them about other properties you may have in your inventory as well. However, the drawback is that many potential buyers will search homes on Craigslist by the number of bedrooms or bathrooms, or price. These buyers will never even come across your property if that information isnt included. Nevertheless, its something you should test to see which option works best for you.

    Property DescriptionAn attention-grabbing headline needs to be followed up by a snappy description that includes a call to action. You want your description to essentially be a teaser only include enough information so that the potential buyer is in-trigued and contacts you to learn more. A key point in building your buyers list is to always make contact. A Craigslist ad is a phenomenal free marketing tool if used correctly.

    If the property has a lot of features to describe, use a bulleted list instead of a long block of text. Use short sentences that carry lots of keywords that potential buyers might use to search for properties. It is a good idea to customize your ad for the audience you are marketing the home to. Make sure to type key features in the description as well as showing pictures of them.

    Designing Your Ad

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    Finding Buyers on Craigslist

    Finding Buyers on Craigslist

    Helpful Tip!If you are having an open house, include that information in your listing. Be sure, though, to remove any dated information from your ad in a timely fashion.

    Common keywords that potential buyers use to filter their search include features, financial, and fixer-up status:

    Pool Workshop Split-floor plan Wood floors Foreclosure REO Bank-Owned Home Auction Tax Lien Wholesale For sale by owner Needs work Renovation Rehab Fixer upper

    ImagesGood quality, professional images are absolutely essential to having a successful posting on Craigslist. Craigslist allows users to select only postings that have images, and most people choose this option. Craigslist allows you to choose up to 24 images, but be sure to upload the most attractive image first the first image will be the large image when the posting is opened. Aside from photos, the images can include floor plans and flyers as well. As always, spending the money on a professional photographer is a wise investment.

    Contact InformationMake sure that you include contact information so that the potential buyer can reach you or get more informa-tion about the home. Craigslist doesnt allow you to add hyperlinks to your posting, but you can advise potential buyers to copy and paste your URL into their browser for more information on the property. Here is a good exam-ple of multiple ways to obtain further details on a property:

    Notice that there are several way to contact Justin; however, he doesnt list his email address. This is primarily be-cause scammers use site scrapper programs to harvest emails from websites like Craigslist for their spam or scam schemes. Its important that you always choose the Post Anonymously option for your ads. This puts a generic email link in the ad for potential buyers to contact you, but keeps your real email address safe.

    Designing Your Ad

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    Designing Your Ad

    This is an ad posted by an owner and targeted at investors. The seller uses the keyword rehab in the headline and goes so far as to give an estimate of the rehab cost in the property description.

    Seller indicates a desire to move quickly and a preference for a cash buyer, both statements guaranteed to attract investors. The seller did not include a phone number but did include at least a general location for the property.

    Samp