Get the SWAG on ! #17

@paulinealapage

@paulinealapage

Pauline Thomas Biopic

@paulinealapage@paulinealapage


Bureaux Nomades/résidents

Espaces de collaboration

Privatisation tournage

UX DESIGN

Meet the Talents

Déjeuners

Apéros

Ateliers

Portfolio review

Expositions

Réseaux sociaux

Blog

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UX/UI

UX/UI experts

COWORKING

INNOVATION

EVENTS

FREELANCE AGENCY

EXHIBITIONS

UX TRAININGMENTORING


COWORKING

INNOVATION

ÉVÈNEMENTS

FREELANCE AGENCY

EXHIBITIONS

UX TRAININGMENTORING

@paulinealapage

Information designer

Concept designer

Information architect

Project manager

UXInteraction designer

2002 2004 2002 2005 2005 2009

UX role chronology

@paulinealapage

Information architect

@paulinealapage

Information designer

@paulinealapage

Concept designer

@paulinealapage

Interaction designer

@paulinealapage

UX Process back in the days

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UX Process now

@paulinealapage

User interview process

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@paulinealapage

User research findings

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@paulinealapage

Ethnographic research

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@paulinealapage

Affinity diagram

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@paulinealapage

Feature testing

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@paulinealapage@paulinealapage19

Innovation opportunities

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Mental model


Existing customer Journey vs. ideal

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User research

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Research analysis

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Workshop with users

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Prospective

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Future imagination

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Activity ecosystem


Usage ecosystem

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Future imagination

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Services ecosystem


Ideation workshop


User testing on Omnigraffle Prototype

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Adobe.com Support Pages

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Support Experience In Context Support Concepts

ALL TABS LEAD POTENTIALLY TO SUPPORT WHEN ISSUES ARE DETECTED

@paulinealapage

WHO ARE THE EXPERTS? HOW TO HAND OVER SUPPORT TO THEM?HOW TO ADD VALUE TO THEIR EXPERTISE? AND THEIR COMMUNITY?

CHRIS Artistic director @TheAgency

ROB Teacher of Adobe Products for all levels

WHO ARE THE NON PROs? HOW TO HELP THEM EFFICIENTLY?HOW TO ENGAGE THEM WITH ADOBE?

PAULPassionate photographer

WENDYEntry level at design collegeRob’s student

Day in the life

@paulinealapage

Support Experience In Context Support Concepts

MAKE SUPPORT RELATIONSHIP COHESIVE AND STRAIGHTFORWARD

Video chat capabilities

FullscreenScreenshare

Record session

Add attachment to conversation thread

Record session

@paulinealapage37

API Dashboard

@paulinealapage38

Dash: Spend Analysis

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Creative Cloud Enterprise

@paulinealapage

Adobe Hub

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Partner Survey

@paulinealapage

The Personas

Prospective Partner

Customer

Partner Practice Manager

Sales Technical Marketing

Partner Manager

Site Administr

ator

Pre-login

Partners

Employees

@paulinealapage

Prospective Partner

My Objectives My Challenges

• I'm thinking about becoming a partner. What are the benefits for my company?

• What level is best for me? What are the requirements for each level?

• I need to understand the terms and conditions.

• I need to convince my company. Give me a downloadable presentation with selling points and case studies that I can present to my superiors.

• Ok, I want to apply to become a partner. Where do I sign up? How long will it take for my request to be approved?

• There is too much information on the homepage and none of it is addressing my needs!

• I don't fully understand the difference between specialization, certification and partner levels. Make this more simple for me to understand!

• The portal isn't giving me the impression that the partner program is well organized.

• I don't know exactly what I'm signing up for.

• It's difficult to locate a call-to-action on the homepage to join up.

Ishan, Business Development Executive

“I'm thinking about becoming a partner, I need to understand more about the program and benefits. What's in it for me?”

@paulinealapage

User Stories• Internal User Story Seeding

User Story Workshop

Design & Prototyping• Wireframing

• Visual Design & Prototyping

• Customer Tests

User Story Customer Review

Specifications• Style Guidelines

• Design Pattern Library

Release UX Packaging• Sprint UX Package

Sprint Support• Brief + Support

Sprint Retrospective

Release Testing• UX QA • Exploratory UserTesting

Release Retrospective

Project Setup

Needs and constraints

Objectives and priorities

Existing Landscape Review

• User Ecosystem and Process Discovery

• Existing Applications Review

• Competitor Experience Review

Interviews• Users Interviews

• Stakeholders Interviews

Big Picture• Experience Model

• Personas (Roles, responsibilities)

• Vision Prototype

• User journeys

Solution Opportunities• Value Linkage

• Risk / Reward Analysis

• Opportunity Selection and Prioritization

Discovery Report

UX design UX deliver & supportUX discoverUX initiationFSG

0

FSG

1

FSG

2

FSG

3

FSG

4

@paulinealapage

@paulinealapage

Many hints to fulfill and exceed user expectations

The objective is to learn from the best (and worst) aspects of those products by identifying their strengths and weaknesses, their successes and failures, their critical capabilities, essential features and commonly used nomenclature. In so doing, we can ensure the delivery of a solution that is in itself strongly competitive, both by fulfilling and exceeding user expectations, and by avoiding recognized pitfalls.

UX Effort

Research8 h

Document 4 h

UX Discovery I Existing Landscape Discovery

RECOMMENDED

The objective is to learn from the best (and worst) aspects of those products by identifying their strengths and weaknesses, their successes and failures, their critical capabilities, essential features and commonly used nomenclature.

In so doing, we can ensure the delivery of a solution that is in itself strongly competitive, both by fulfilling and exceeding user expectations, and by avoiding recognized pitfalls.

A Competitor Experience Review is an opportunity to review any and all products competing against that of the project in question.

Competitor experience review

Related Deliverables

Existing User Ecosystem and processesExisting Applications Discovery

Required Participants

UX BIZ Collect informationsFedex Kinko’s Print

Online

@paulinealapage

@paulinealapage

UX Effort

Identification meeting 1h

Questionnaire preparation4h

Interview1-2

hNotes tidy up and publication

2-4 h

UX Discovery I Interviews

MANDATORY

Stakeholders Interviews

The most important element of this evaluation is the gathering of data points which will form the basis of the expectation management strategy, laying the foundations for common understanding of and buy-in for the solution outcome.

Failing to manage key stakeholders on a project is a route to customer satisfaction and disappointment.

It is the stakeholders who will ultimately determine if the project is successful or not, irrespective of whether you have delivered on time and on budget in accordance with the contract.

For that reason, it is mandatory that stakeholder management and analysis is conducted as part of the overall project.


UX BIZ

Document model

WStakeholder interview model

Interview

Hendrix

@paulinealapage

UX Effort

UX Discovery I Big picture

Personas (Roles and Responsibilities)

They help to prevent decisions being based on designing for ourselves, rather the team need to always ask themselves "What would this mean for Jane?".

It can help to focus design and prioritization around what the target user is likely to encounter rather than an edge case scenario. They are captured in short descriptions that include behavior patterns, skills, attitudes and goals, along with a few relevant fictitious personal details to make the persona feel realistic.

Personas are especially compelling as they put a human face behind the work we are doing.

UX Effort

Persona workshop2-4

hPersona work 8-12 h/eachCreating Input

4-8 hRelated deliverables

User journeysTask flowsUser interviewsExisting applications Discovery

MANDATORY


Document model

W Persona model

UX

Hendrix

USR

@paulinealapage

UX Discovery I Big picture

UX Effort

On site discovery 1-4

hDocumentation Offsite 4-8 hRelated Deliverables

Ecosystem DiscoveryInterviewsUser interviewsWireframes

MANDATORY

User journeys (needs and tasks)In other words, what is the role of the user in the system? How do they interact with other users? What are the tasks and processes that they perform? This analysis may also involve the users physical environment in addition to their virtual one.

Conducting this activity ensures that the design of any solution takes all users of the system into account and is cognizant of how they work.

The User Journeys analysis includes analyzing and describing the environment or ecosystem that the users exists within and the processes and task flows of those users


Document model

W User Journey Model

UX

FedEx Kinko’s Print on line

FedEx Kinko’s Print on line

TA BSA

UX training / Partner Porta

@paulinealapage

1. Come to the session with a number of solution opportunities to work through. About 10-20 would be fine.

2. For each one, discuss and mark out five (non financial) risks.

3. Now, discuss and mark out five (non financial) rewards.

4. Next, for each of the risks and rewards, agree amongst the team on the likely impact if the risk or reward is realized on a scale of one (minimal impact) to five (game-changing impact)

5. For each of the ten risks and rewards, agree amongst the team on the likelihood of the risk or reward occurring on a scale of one (not in a month of Sundays) to five (This will almost definitely happen)

6. Each risk is given a value which is the impact * the likelihood of it occurring. Add these together for an overall risk value (it will be somewhere between 5 and 125)

7. Do the same for reward.

8. When these are plotted out, the solution opportunities fall in one of four quadrants, described below:

• Blockbusters: These are low risk, high impact, best candidates solutions.

• High Wire Acts: These are high-risk, high impact solutions.

• Bread & Butter: Low-risk, low-impact solutions.

• Why?: High-risk, low-impact solutions. This could include government regulation, massive organizational change, or legal liability.

UX Discovery I Solution opportunities

Risk and Reward Analysis

Risk / Reward analysis is a simple process used to assist in the qualitative analysis of the impact of solutions that could form part or all of a solution.

UX Effort

Risk / Reward workshop 2-4 hCreating output

4-8 hRelated Deliverables

Users interviewsStakeholders interviews

RECOMMENDED


UX BSA BIZ

Document model

W Risk and Reward Analysis

Hendrix

@paulinealapage

Wireframes are the crucial first deliverable from the UX team within Define for RIAs. They explicitly establish the functionality that is to be included in an application and the manner in which it will be implemented.

Additionally, they provide a structural framework on which visual design treatments can be based, and drive the creation of finalized user stories and customer tests. Together with these items, they enable the development team to successfully deliver a finished product against the identified requirements and the users’ needs.

UX Design I Design and prototyping

They are typically much simpler and less time‑consuming to produce than complex multi‑layered visual design assets, so decisions on the interpretation of functional requirements can be made, reviewed and revised with much less impact on timings and budgets.

Wireframes

UX Effort

MANDATORY

Related Deliverables

User JourneysUser Story WorkshopCustomers testsVisual design

UX Effort

Effort required depends on the scope


UX

BSA BIZ

TA PMO

DEV

QA

Collaborate

Informed

Sign-offHendrix

@paulinealapage

UX Design I Release UX Packaging

MANDATORY

Sprint UX PackageEach sprint requires a number of deliverables so developpers can complete their tasks. It could be wireframes, visual mock-ups and specifications, but sometimes it’s easier to create an html prototype. According to each sprint, it is possible to combine one of each following deliverable:

UX Effort

Linking deliverables together 8h


UX ReviewDEV BSA PMO

Wireframes + Visual Design (PSD file) or/and CSS (html file) + Content data (xls file form BSA)

@paulinealapage@paulinealapage@paulinealapage


Le LaptopCoworking, UX training, UX design

@le_laptop

Pauline ThomasUX design, artist@paulinealapage

www.paulinealapage.com

www.lelaptop.com

Get the SWAG on ! #17

Design

Transcript of Get the SWAG on ! #17