5-7 July 2013

6 July 2013

Xiwuqi

Inner Mongolia, China

2

What is the Genghis Khan Festival?

OptionsOptions

3-day Mountainbike

Adventure

202km/86km in total

Grassland Marathon

XC Running42.2km/21.5km/10km

3

As the most powerful conqueror of the ancient human world, many legends on Genghis

Khan are still passed on today. One of them goes like this: When Genghis Khan crossed

the Gobi Desert, he lost two of his best and most beloved horses. The emperor was so

furious he destroyed all settlements he came across, desperately looking for his horses.

When he came across the grasslands of Wuzhumuqin and climbed a small hill to overlook

the valley he found his two horses grazing near the river Qiduer. Genghis Khan was so

relieved he renamed the hill he was standing on after his horses; Siriguleng and

Halagatu. This famous hill, 25 km away from Xiwuqi, host town of the Genghis Khan

Festival, is the place to overlook the beautiful valley with over 100 sq km of untouched

prime grassland.

History of Genghis Khan in Xiwuqi

Key facts2013 event will be held between 5 and 7 July 2013

Main organiser is the government of West Wuzhumuqin, Xilingol County. Event manager is Nordic Ways International

The Genghis Khan Festival is traditionally held in and around Xiwuqi town, including the first Sunday of every July.

It features a three-day MTB competition along with a marathon and half marathon run through the grasslands. Open to all.

An open air bonfire party in a Mongolian tent camp

The 2012 event enjoyed a boom in participant registration and confirmed its status as a leading cult event on the Asian calendar.

The Genghis Khan Festival is extensively pre- and reviewed via domestic and international media channels

The original event. In 2013 mountainbikers will undertake already their seventh grassland

adventure spread out over three challenging yet feasible days. In total, just over 200 km

will be covered, taking in jaw-dropping scenery along the way. Beginners can opt for a

shorter distance each day.

An event that embodies traditional culture, sports, environmental protection and eco travel.

Offroad cycling is a green sport carrying a positive connotation in China and which as a

result receives high support from the government

Participants come from everywhere: China, Australia, USA,

Germany, Denmark, Malaysia, Singapore, Sweden,

Norway, Mongolia, Canada, Britain, France, Italy etc.,

altogether over 30 countries each year.

Many media report on the event: 10 domestic TV stations,

over 20 newspapers and magazines, live reports on event

website, social network pages and specialised internet

fora.

7th MTB Genghis Khan MTB Adventure

Past winners of the Genghis Khan MTB Adventure

MEN2007 – Martin Breuvart (FRA)2008 – Martin Breuvart (FRA)2009 – Wang Lei (CHN)2010 - Wang Lei (CHN)2011 – Feng Kuan Gao (CHN)2012 – Altanzul Altansuckh (MGL)

WOMEN2007 – Liu Ting (CHN)2008 – Lv Tao Tao (CHN)2009 – Lv Tao Tao (CHN)2010 – Cheng Shasha (CHN)2011 – Bitbit Baby Marites (PHI)2012 - Solongo Tsernlham (MGL)

6th Grassland Extreme Marathon The Grassland “Extreme” Marathon will be held for the 6th time in 2013 and is unique in its setting on small sand and dirt trails across the remote grassland plains around Xiwuqi.

The running challenge invites runners of all ages and levels of fitness, from elite to amateur, to take part. Nordic Ways is happy to assist international runners with their trip to Xiwuqi. In 2012, the unique charm of this out-of-the-ordinary marathon attracted more than 400 participants coming from 30 countries and regions.

Grassland Marathon offers three distances: 42.2km, 21.5km and 10km. The start and finish is at the city square, but the track quickly leads to the sweeping grassland hills surrounding the town. The track is not entirely flat and is genuinely outdoor:

This offroad marathon run challenges the willpower of the athletes, but at the same time it gives people a fantastic opportunity to cast aside the worries of every day and fully absorb the exquisite nature and clean air.

Grassland Marathon track map

Past winners of the Grassland Marathon

MEN2008 – Yang Meng (CHN)2009 – Zhang Zhenlong (CHN)2010 – Liang Guoqing (CHN)2011 – Liu Yong (CHN)2012 – Yun Yan Qiao (CHN)

WOMEN2009 – Zhang Xiuzhu (CHN)2010 – Zheng Rufang (CHN)2011 – Jennifer Graham (CAN)2012 – Sarah Edson (GBR)

Age Analysis of ParticipantsAge Analysis of Participants53% of the participants are between 20 and 30

years old ， and 95% are under 40 years.

Participants residential areaParticipants residential area 41% foreign bikers from 30 countries. 59% Chinese bikers from over 21 cities or towns. Participants from Beijing area and Inner Mongolia Autonomous Region stands for 28% of total number of participants

SpectatorsSpectatorsLocal City residents, domestic and foreign

travelers. A total of about 20.000 persons

3.29% 3.39%

11.85%

53.43%

22.39%

3.57% 2.07%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

5-12

13-15

16-20

21-30

31-40

41-50

51-60

北京19%

内蒙古9%

上海4%

河北2%山东

3%山西4%江苏

4%广东7%

其它7%

国际41%

* Data based on 2011 event. In 2012, the number of foreigners was even higher at approx 50% of total number of participants

FOLLOW US ONLINE

Register for the event via active.com

Stay up-to-date on new developments via Twitter, or tweet with fellow-participants!

Renren.com : The Chinese equivalent of Facebook

Become a fan of Genghis Khan Festival on facebook, and get acquainted with other participants!

Sina Weibo : Tweet in Chinese

Check the official website of the Genghis Khan MTB Adventure and Grassland Marathon

NORDIC WAYS

Nordic Ways is a company dedicated to developing, producing and promoting brand sports events in China, focusing mainly on sports with strong traditions in the Nordic countries. With extensive sport management experience, cross-cultural expertise and long-term committed collaborations, we provide a wide range of tools for marketing, PR and teambuilding for our strategic and commercial partners. Currently with 30 employees, located in China and Europe

PROMISES

•We deliver exciting and challenging sport events for elite and amateurs alike •We offer a unique arena for companies and brands in the Chinese market•We play a key role in the sport development and event industry in China •We create a hub for exchange of ideas and competence

VALUESPioneering; Committed; Passionate; Playful

.

Contact us

• Nordic Ways Management Consulting Beijing Co, Ltd

Mr Kris Van de VeldeDirector of SportEmail: fan.kesi@nordicways.com

• Tel: +86 131 2009 2913

Ms Kate LiuLogistics & Management AssistantEmail: kate.liu@nordicways.com

• Tel: +86 (10) 8580 1757

• Nordic Ways Beijing OfficeAddress: Room 2109, tower A, SOHO New Town,88 Jianguo Road, Chaoyang District, Beijing, 100022, CHINA