• Brand’s concept and mission

• Retail channels

• Overview of our product lines

• Focus on our best sellers

• Communication

• Our business proposals

Brand’s Concept and Mission

Gcube was born by the idea to create a new and unique dimension dedicated to the world of hair care and styling. Design a new and revolutionary brand, to give the right answers and right advices to all different kind of hair, has been our goal since the beginning.

“Each of us has a different kind of hair but there’s a unique secret to have healthy and wonderful hair for everybody …”

More than 100 products, divided into 11 product lines, totally made in Italy, because We trust in the best quality , We care about our pack design and We desire to make Gcube an unforgettable reality. All the products are dermatologically tested with a patch test by the University of Ferrara. All the Gcube formulations are free from ingredients considerate carcinogenic like: Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulphate (SLES), parabens, formaldehyde and allergens.

Retail channels

Born from 60 years of experience in the cosmetics, beauty and perfumery industry of G&M Holding, Gcube is specialized in professional hair care products. After nearly two years of activity, the brand has established commercial relations in the following countries:

• Italy

• United Kingdom (Web only)

• China

And it focuses on the following retail channels:

• Point of purchase (flagship Gcube and 40 corners in pdv Idea Beauty)

• E-commerce sales on the website www.g-cube.it and affiliate websites

Overview of our product lines/1

BIOSENS ACTIVE for issues such as hair

loss or dandruff

AROMA THERAPY for damaged hair

ANTI AGE for fine and fragile hair

COLOR UNIVERSE for colored hair

STERLING SILVER for gray hair

Overview of our product lines/2

SUN PROTECTION for hair exposed to

sun

TOTAL GREEN for delicate hair and skin

ENDLESS LISS for straight hair to

manage frizz

ROLLING CURLS for curly hair

KIDS & FUN for child’s hair

SPORTIME for the care and the styling of sportsman

ANTI AGE Anti Age is the product line created for the hair made vulnerable by the damages caused by the time. The nourishing, regenerating and restructuring properties of the Anti Age products fill the biological gaps related to the aging of the hair fiber, reducing the visible signs of time. The revitalizing effects of the Anti Age products make the hair stronger, improving tightness and volume.

Product Benefits:

The botanical active of Sacha Inchi, extracted from the Amazonian plant nuts thanks to the high concentration of Omega 3, 6 and 9 stimulate the growth, making the hair more resistant to split ends.

Thanks to the glucose molecules combination, provides the energy needs of the hair follicles, restoring the right energy and revitalizing mature, dull and thin hair.

The keratin protein molecules give softness and shine to hair, it improve the flexibility and shine and promote the reconstruction, preserving the health.

This line is composed by:

Shampoo: its protective formula is designed for the daily care of the hair.

Leave-in balm: helps detailing the hair.

Mask: has a regenerating action.

Day Serum: a specific treatment for moisturising and shining.

Night Serum: an intensive nourishing night treatment.

Lotion: a multipack of 11 reinforcing dose vials.

AROMA THERAPY Aroma Therapy is the product line inspired by ancient medical Indian tradition Ayurveda, that regards the prevention, care and respect for your own body as key aspects for the achievement of a physical and mental wellbeing. The soothing, restructuring, emollients, antioxidant and moisturizing of the Aroma Therapy products, made with essential Ayurveda oils and Argan oil, help the prevention and treatment of scalp problems, favoring a prolonged felling of wellness and relief.

The Aroma Therapy line consist in specific treatments for different needs of care: products to prevent the appearance of dandruff, soothing products for sensitive and irritable scalp and products for the treatment of the dryness of the hair fiber.

Product Benefits:

The emollient, strengthening, restructuring, anti-bacterial and anti-oxidant proprieties of the active contained in the plants of the Ayurveda mix give an immediate feeling of wellbeing.

The high concentration of vitamin E and essential fatty acids, contained in this precious oil gives strength and shine to the hair, preventing the fall and the split ends.

The active substance in the Sensivity molecule alleviates the perception of tingling, burning, or itching giving a feeling of immediate relief.

There are 5 sub-lines:

Argan: a delicate moisturizing treatment for the care of fragile hair (composed by: shampoo, mask, oil)

Dandruff: a delicate treatment to deeply cleanse and purify the hair (shampoo)

Repair: to improve hair strength and elasticity (composed by: shampoo, mask)

Soothing: a specific soothing tratment for the relief of sensible scalp(composed by: shampoo, mask)

Macadamia: frizz control treatment for dry hair (composed by: shampoo, mask, oil)

COLOR UNIVERSE Color Universe is the Gcube line created for the care of colored hair. The delicate product formulations, with UV filters and complex special-based natural melanin and wasabi, protect and repair the hair from the aggression of the sun's rays, preventing fading and prolonging the intensity and brightness of both natural and cosmetics color. The result is a bright color, higher gloss, improved combing and volume from the first application.

Product Benefits:

The properties of the Japanese root, together with those of melanin, have a surprising antifading effect, protecting the hair from UV rays and extending the color intensity and brilliance.

The Beta Maritma, typical plant of the beaches of northern France, plays a regulating action on the skin and nourishing for better combing, shine and volume.

The UV filters repair and protect the hair from the aggression of sunlight, preserving the natural and cosmetic color of hair, fighting discoloration.

There are 5 sub-lines:

Antifading: prevent color intensity loss (composed by: Shampoo, Conditioner, Mask, Spray).

Luminose: to enanches color highlights (composed by: Shampoo, Conditioner, Mask).

Shine: enhances hair shine, also for natural color hair (composed by: Shampoo, Conditioner, Spray).

Quickcolor Mask: an high concentrated pigment mask to revives hair color (composed by 6 nuances).

Hair coloring cream: coloring cream resistent to UV rays (composed by 20 colors).

ENDLESS LISS Endless Liss is the Gcube line created for those who has long and straight hair. The moisturizing, anti-static and reconstruction formulations of Endless Liss products, made from totally natural ingredients, such as starch and silk and cashmere proteins, helps retain moisture in the hair improving its elasticity and combing. It also contribute to create a protective barrier against external agents. The result is a healthy hair, soft and frizz free.

Product Benefits:

The cashmere proteins, used for the structure remarkably similar to the protein chains of the hair, give body and structure to the hair giving it elasticity and softness.

The rice starch, a totally natural complex with high moisturizing properties and anti-static features that gives hair softness and manageability.

The properties of the constitutive secretion of silk proteins attach themselves to the keratin of the hair creating a protective barrier and deeply hydrating the hair.

There are 3 sub-lines:

Sleek: specific for the tratment of normal and fine hair (composed by: shampoo, sleek conditioning spray, mask)

Extra-sleek: dedicated for the care of unruly and frizz hair (composed by: shampoo, mask)

Heat protector: hair fiber defender

ROLLING CURLS Rolling Curls is the G Cube line created for the care of wavy and curly hair.

The hydrated, regenerating and energizing properties of Rolling Curls products amplify and define curls, protecting your hair from external agents and giving it volume and shine. The curls appear perfectly redesigned, soft and resistant to frizz.

The Rolling Curls line is designed to be used in every wash with the moisturizing shampoo and conditioners and products for the definition as the innovative oil non-oil and the volume spray.

Product Benefits:

The beneficial and invigorating extracts of cocoa beans positively influence the activity of neurotransmitters, being a real anti stress to the hair.

Due to its known energizing properties Caffeine is a fundamental ingredient to give vigor, energy and revitalize your hair.

The mixture of Sachi Inchi and Omega 3 oils promotes the release of dopamine and the microcirculation, constituting an important ally for the health and shine of your hair.

There are 4 sub-lines:

Emphasize: gives volume and define wavy and curly hair (composed by: shampoo, conditioner)

Definition: a non greasy oil to give definition and softness to curls

Moisture: deep moisturizing treatment for unruly, wavy and dry hair (composed by: shampoo, conditioner)

Volume: volumizing spray to give energy to roots

TOTAL GREEN Total Green is the product line for those who love to take care of their hair in a natural way and those with delicate skin and hair.

The formulations of the line Total Green are made 100% from plant-based ingredients and are devoid of critical elements like allergens, Sulfates, Parabens and Petrochemicals. The healing properties of mixtures of citrus and thermal waters at the base of the formulations and the antiseptic properties of Aloe Vera promote deep hydration and a feeling of immediate well-being, preserving the natural balance of the hair structure.

Product Benefits:

A concentrated citrus extracts diluted in a precious solvent, the source Thurio thermal water , with high antioxidant and moisturizing properties.

The Aloe Vera plant with extraordinary healing, soothing and anti-septic properties, it is an indispensable ally to preserve the natural balance of the hair structure.

There are 4 sub-lines:

Energizer: a specific reinforcing tratment of normal and fine hair (composed by: shampoo, mask).

Hydra: a delicate moisturizing treatment for the care of fragile hair (composed by: shampoo, mask, oil).

Purifying: a delicate treatment to deeply cleanse and purify the hair (composed by: shampoo, mask).

Rebuild: to improve hair strength and elasticity (composed by: leave-in treatment, mask)

Communication_press

«Nutri e ripara» campaign for AROMA THERAPY product line

Published on: • Corriere del Mezzogiorno • Salute e Benessere • Oggi

Communication_digital

SOCIAL G Cube Italy GCUBE BLOG www.blog-g-cube.it/eng

Editorials on the following websites: • www.leiweb.it

• www.vanityfair.it/beauty

• www.olfattomatto.it

• www.elle.it

• www.vogue.it/trends/accessori

• www.corrieredelmezzogiorno.corriere.it

Editorials on beauty blogs: The bloggers are involved in spreading the brand on the digital side, using numbers and visibility of the readers of their blogs.

Gcube Selling Proposition

Fragrance and texture characteristic, a seductive aesthetic and a thorough knowledge of the tricologic industry, make Gcube the expert advisor about

hair, a figure on which to rely, relax and have healthy and perfect hair.

First business proposal

Supply of the 11 Gcube product lines (see the prices in pounds at: http://www.g-cube.it/pdf/listino_sterline.pdf)

Second business proposal

Supply of the 11 Gcube product lines (see the prices in pounds at: http://www.g-cube.it/pdf/listino_sterline.pdf)

Customization of your shop shelfs

Third business proposal

Supply of the 11 Gcube product lines (see the prices in pounds at: http://www.g-cube.it/pdf/listino_sterline.pdf)

Set up a corner, dedicated to the haircare, in the selected stores with a complete Gcube experience (see next page)

Gcube experience

A microcamera specialized to analyze wellness of cute and hair’s structure is placed in every Gcube corner

Gcube Software to define the most fitting product

The 80% of hair exams with the microcamera turn into sales.

Staff training

To ensure a perfect customer service, Gcube experts are specialized on all the sale phases. In particular, it is given great importance at the time of the expert advices, which is the hub of the sales process, as well as being the fundamental point of Gcube’s mission.