BiggaBANG Brand Presentation
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Brand PresentationPete Bennett 19/04/10
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Brand:
The image of a product, service or business in any marketplace.
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Brand:
The image of a product, service or business in any marketplace.
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Brand:
The image of a product, service or business in any marketplace.
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Brand:
The image of a product, service or business in any marketplace.
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Brand:
“Imagine the impact a distinctive and recognisable brand would have in delivering key messages and providing a platform from which to share a point of view.”
Dragon Rouge London the largest independent brand and design consultancy
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Brand Story:
The definition of a brand that helps the customer know who and what the business is.
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Brand Story:
The definition of a brand that helps the customer know who and what the business is.
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Brand Story:
The definition of a brand that helps the customer know who and what the business is.
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Brand Story:
The definition of a brand that helps the customer know who and what the business is.
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Brand Story:
The definition of a brand that helps the customer know who and what the business is.
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Brand Story:
> Bigga Fish founded by Nii Sackey in 1999.
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Brand Story:
> Bigga Fish founded by Nii Sackey in 1999.> A youth focused, creative, learning &
enterprise organisation.
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Brand Story:
> Bigga Fish founded by Nii Sackey in 1999.> A youth focused, creative, learning &
enterprise organisation.> Delivering a programme of music & lifestyle events, averaging 800 14-21
year olds per event.
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“Think Bigga is to be Bigga”
Nii SackeyDirector of Bigga Fish
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Brand Story:
> BANG Edutainment founded by Jennifer Ogole in 1999
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Brand Story:
> BANG Edutainment founded by Jennifer Ogole in 1999> A social enterprise that helps & inspires young people in the Borough of Brent.
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Brand Story:
> BANG Edutainment founded by Jennifer Ogole in 1999> A social enterprise that helps & inspires young people in the Borough of Brent. > Specialising in training, youth development & community radio.
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Jennifer OgoleCEO of Bang Edutainment
“Started BANG Edutainment from her living room”
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Brand Story:
> BANG FM is Brent’s first community radio station, on air since 2001.
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Brand Story:
> BANG FM is Brent’s first community radio station, on air since 2001.> The only legal station playing urban music in a transmission area that reaches 300,000 adults.
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Brand Story:
> BANG FM is Brent’s first community radio station, on air since 2001.> The only legal station playing urban music in a transmission area that reaches 300,000 adults.> Enabled over 800 volunteers to get into media broadcasting.
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“Won the Nations & Regions Award (London Branch) for Best Local Radio Station in 2008”
Ivor Etienne Head of BANG FM
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Brand Identity:
The outward expression of the brand, including its name and visual appearance.
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Brand Identity:
The outward expression of the brand, including its name and visual appearance.
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Brand Identity:
The outward expression of the brand, including its name and visual appearance.
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Brand Identity:
The outward expression of the brand, including its name and visual appearance.
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Brand Identity:
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Brand Identity:
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Brand Identity:
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Brand Identity:
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Brand Identity:
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Brand Identity:
.
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Brand Identity:
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Brand Identity:
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Brand Identity:
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Brand Identity:
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Brand Identity:
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Brand Identity:
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Brand Identity:
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Brand Identity:
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Brand Identity:
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Brand Positioning:
The place a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others.
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Brand Positioning:
“The new brand positioning acted as a basis for developing a competency framework for client servicing teams and proved the catalyst for a different style of relationships both within the organisation and with their clients.”
Dragon Rouge London the largest independent brand and design consultancy
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Merger:
The combination of two or more companies into a single unit.
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1997 - Adidas acquired the Salomon Group $1.4 b
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1997 - Adidas acquired the Salomon Group $1.4 b2003 - Nike acquired Converse $305 m
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1997 - Adidas acquired the Salomon Group $1.4 b2003 - Nike acquired Converse $305 m2004 - Reebok acquired The Hockey Company $330 m
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1997 - Adidas acquired the Salomon Group $1.4 b2003 - Nike acquired Converse $305 m2004 - Reebok acquired The Hockey Company $330 m2006 - Adidas-Salomon acquired Reebok $3.78 b
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1997 - Adidas acquired the Salomon Group $1.4 b2003 - Nike acquired Converse $305 m2004 - Reebok acquired The Hockey Company $330 m2006 - Adidas-Salomon acquired Reebok $3.78 b2009 - Retail sales grew 10% to € 1.906 b &
Gross profit increased 4% to € 1.116 b
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“The new Group will benefit from a more competitive worldwide platform, well-defined and complementary brand identities, a wider range of products, and a stronger presence... The brands will be kept separate because each brand has a lot of value and it would be stupid to bring them together. The companies would continue selling products under respective brand names and labels"
Herbert HainerChairman and CEO of Adidas-Salomon AG
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Mission Statement:
“Our mission is to provide opportunities to young people to fulfil their potential through the medium of their creativity and the creative industries.”
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Mission Statement:
“To be a nationally recognised youth development company that addresses youth social exclusion through music & media.”
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Mission Statement:
“True to the Streets” ?
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Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE
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Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIAL
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Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIALFINANCIALLY SUCCESSFUL – INDEPENDENT
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Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIALFINANCIALLY SUCCESSFUL – INDEPENDENT LESS FRAGMENTED – ENCOURAGE POSITIVE CHANGE
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Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIALFINANCIALLY SUCCESSFUL – INDEPENDENT LESS FRAGMENTED – ENCOURAGE POSITIVE CHANGEHAPPY STAFF & BENEFICIARIES - COMMERCIALLY VIABLE
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Vision:
CREATIVE LEADERS securingA BETTER FUTURE for urban youths.A FINANCIALLY SUCCESSFUL business that ENCOURAGES POSITIVE CHANGE.KEEPS STAFF & BENEFICIARIES HAPPY
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Conclusion:
Branding Guideline•Visual ie. Logos – How and when these are used.•Corporate Identity – Type of font & tone of voice. •Internal Comms – New methods in the office.
Data Organization•Image & Data Folders – Ways to access info easily.