Karen P ThompsonSenior Agent, MarketingBrand YOU!

What is a brand?

The intangible sum of a products attributes: its name, packaging, and price, its history, its reputation and the way its advertised.

- David Ogilvy

Your Story = BRAND YOU!Image Courtesy: www.madisonavenuejournal.com

Brand YOU!s Journey - Getting StartedOne day Alice came to a fork in the road and saw a Cheshire cat in a tree.

Which road do I take? she asked.

Where do you want to go? was his response.I dont know, Alice answered.

Then, said the cat, it doesnt matter.- Lewis Carol

Brand YOU!s Journey - Getting StartedHave a dream

Have a goal

Have a plan!

Brand YOU!s Journey - Getting Started Brainstorm

What are your key Drivers?

Where do you want to be in 5 or 10 years?

What are your Brand YOU! Attributes?

Brand YOUs Journey Along the wayRemember the three Rs of Career Success:

Resume

Rolodex

Reputation

Brand YOUs Journey - Tune your radar! Thought leaders

Key players locally, nationally, globally

Industry landscape

Taking Brand YOU! to the marketOutstanding Resume Concise and relevant Career overview / Career objective Hook the reader!

Professional Portfolio

Elevator Pitch

Mentor

Taking Brand YOU! to the market Work Experience

Passion before profit!

Volunteer Industry Associations Information Interviews Business Card Get creative Think Big!

Taking Brand YOU! to the marketThe 4 Ps of Successful Interviews

Prepared Punctual Presentable Passionate!

Image Courtesy: http://web.utm.my/

Taking Brand YOU! to the market Situation Task Action ResultCompetency / Behavioural Based Interviews

Brand YOU! Doing it well online..

Brand YOU! Doing it well online.. Blogging, microblogging, social media LinkedIn create profile start connecting research people, organisations, jobs Twitter Start tweeting and follow: thought leaders people that interest you relevant media Tweeters

Brand YOU! Doing it well online.. Zac Martinhttp://www.pigsdontfly.com/ Writes his own blog Has LinkedIn Profile Active on Twitter Networks on and offline Writes for Marketing Magazine online - Graduate Like a Rock Star Internship at leading agency

Finally. Specialise Education short courses / postgraduate Jump on a plane International experience

Be the best that you can be!

Contact me Web www.aquent.com/go/karenthompsonEmail kthompson@aquent.comLinkedIn - http://www.linkedin.com/in/karenthompsonaquentSlideshare - http://www.slideshare.net/kaz747Twitter Username = kaz747Tel + 61 8 9381 7655