leadgenius.com

About AffinityLive

AffinityLive is a cloud-based, all-in-one professional services automation

(PSA) solution that combines CRM with ticketing, project management

and retainers and allows businesses to create a seamless business

process.

With an integrated platform specifically designed to help businesses

connect all their moving parts, AffinityLive offers the most

comprehensive PSA solution in the marketplace.

Maximizing The Investment In High-QualityContent With Targeted Leads

AffinityLive’s platform offers the best value in the marketplace because it

combines multiple features such customer relationship management,

price matching, project management, and billing, all in one package.

However, this product strength also means that AffinityLive must

simultaneously compete for attention and build value in separate,

heavily-saturated tech verticals.

LiLike any new technology-driven product, customers need to go through

a long and well thought-out nurture process. AffinityLive’s solution is

high-quality educational content.

In order get more of their content in the hands of the right people at the

right time — and bridge the gap between marketing and sales —

AffinityLive came to LeadGenius to kickstart a new outreach email

program.

Since Since AffinityLive started using LeadGenius, they have been able to

focus on releasing content-driven outreach emails to build brand

awareness to dozens of audience segments while LeadGenius focuses

on ensuring they reach the right audience. With this approach,

AffinityLive is able to easily analyze email interactions by not only

identifying users who are ready for a direct engagement with sales, but

also helping inform subsequent marketing efforts.

When When AffinityLive began with LeadGenius, 0% of their pipeline was

outbound. In just 4 months with LeadGenius, the split grew to 65%

inbound, 45% outbound.

“The LeadGenius data is far better

than anything I have ever used. It’s

amazing.”

- Juan Parra, Digital Marketing

Manager, AffinityLive

“Having good leads makes my job so

much easier. We invest in targeted,

high-quality content. We want to make

certain our content is getting to the

right audience at the right time.”

- Eliana Bergman, Content and

Community Manager, AffinityLive

Industry:

Saas, Professional Service Automation,

CRM, Ticket and Service Management,

Project Management,

Business Automation Solution

Founded:

20112011

Headquarters:

San Francisco, CA

Website:

affinitylive.com

Use Case