Jacqueline McGonigle

Review of Social Media Opportunities

What is Social Media?

• Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

• As one Cairo activist succinctly put it, "“We use Facebook to schedule the protests, Twitter to coordinate, and You Tube to tell the world.“

Source : Wikepedia

The cost of social media

Tips for SM Best Practice• Listen• Share• Customise your profiles• Respond quickly• Build relationships/develop community• Enhance your customer service• Show that you are social• Encourage sharing of your content• Be consistent• Don’t spam• Always abide by the platform’s guidelines eg do not use a

profile for business purposes

Engage!

Have a Strategy• Go where your audience is most active. Below is a matrix illustrating how

leading Social Media Experts from WSI ranked the top social portals for each industry based on their experiences working with clients.

Why?•Female Facebook users 18+ who live within 16km of Belfast

= Approx 117,020

•Male Facebook users 18+ who live within 16km of Belfast = Approx 104,020

•LinkedIn – 98.5 million users•Ireland – 434,278 users•UK – 6 million users

•There are almost 20 million mobile internet users in the UK•UK users spent £280m on apps in 2010•UK users downloaded 757m FREE Apps in 2010

Insights

Insights