Gantt Chart
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Transcript of Gantt Chart
![Page 1: Gantt Chart](https://reader033.fdocuments.net/reader033/viewer/2022061109/5451488bb1af9f00168b490c/html5/thumbnails/1.jpg)
Gantt Chart
![Page 2: Gantt Chart](https://reader033.fdocuments.net/reader033/viewer/2022061109/5451488bb1af9f00168b490c/html5/thumbnails/2.jpg)
Gantt Chart
• Gantt Chart is a spreadsheet that accumulates all tasks of your event in one document.
![Page 3: Gantt Chart](https://reader033.fdocuments.net/reader033/viewer/2022061109/5451488bb1af9f00168b490c/html5/thumbnails/3.jpg)
Gantt Chart
• More importantly it helps you manage all the tasks better by identifying what needs to be done when!
![Page 4: Gantt Chart](https://reader033.fdocuments.net/reader033/viewer/2022061109/5451488bb1af9f00168b490c/html5/thumbnails/4.jpg)
Gantt Chart
• The concept of Gantt Chart also has been evolved from Project Management, whereby Projects need to be managed against a strict timeline, with limited resources.
![Page 5: Gantt Chart](https://reader033.fdocuments.net/reader033/viewer/2022061109/5451488bb1af9f00168b490c/html5/thumbnails/5.jpg)
Gantt Chart
• Due to its uniqueness in providing you a bird’s eye view of your event, more and more professionals are now using this tool to be in a better position to plan, organize, execute and control their events of all nature.
![Page 6: Gantt Chart](https://reader033.fdocuments.net/reader033/viewer/2022061109/5451488bb1af9f00168b490c/html5/thumbnails/6.jpg)
Gantt Chart
• Gantt Chart is better than checklists, in terms of providing you Critical Paths of your events and timeliness coherent to your needs
![Page 7: Gantt Chart](https://reader033.fdocuments.net/reader033/viewer/2022061109/5451488bb1af9f00168b490c/html5/thumbnails/7.jpg)
![Page 8: Gantt Chart](https://reader033.fdocuments.net/reader033/viewer/2022061109/5451488bb1af9f00168b490c/html5/thumbnails/8.jpg)
Gantt Chart
• Your boss has asked you to organise a Farewell Party of your company’s CEO who is about to retire in next 3 months. The party will be held at the huge Lawn of the company that can accommodate all employees.
• Please prepare a Gantt Chart of this event
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Role of Sponsorship in Events Management
![Page 10: Gantt Chart](https://reader033.fdocuments.net/reader033/viewer/2022061109/5451488bb1af9f00168b490c/html5/thumbnails/10.jpg)
Role of Sponsorship in Events Management
• Sponsorships, be it cash or in kind, is central to the revenue and resources of new and continuing events.
• Events Managers are constantly engaged in tasks like identifying potential sponsors, preparing sponsorship proposals and nurturing relationships with existing sponsors
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What is Sponsorship?
• Ans: Sponsorship is the purchase (either with cash or in-kind) of exploitable rights and marketing benefits that arise from direct involvement with a personality/plyer, special event, programme, club, or agency
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What is Sponsorship?
• Ans2: Sponsorship is an investment in sport, community or government activities, the arts, a cause, individual, or broadcast which yields a commercial return for the sponsor. The investment can be made in Financial, Material, or Human Resource.
![Page 13: Gantt Chart](https://reader033.fdocuments.net/reader033/viewer/2022061109/5451488bb1af9f00168b490c/html5/thumbnails/13.jpg)
Role of Sponsorship in Events Management
• Importantly, Sponsorship is a Strategic Marketing Investment, not a donation philanthropy) or a grant which means events must view sponsorships as working business partnerships. Most sponsors are investors who are interested to see a direct response on their brand’s equity and or sales.
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Role of Sponsorship in Events Management
• Therefore, in order to be successful in Obtaining sponsorships, you must be able to first ascertain
• what’s in it for the sponsor?
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Role of Sponsorship in Events Management
Trends of SponsorshipThere has been a substantially increasing trend of
sponsorships because of:1. The rising cost of media space and the reduced
effectiveness of advertising2. Growth in overall number of media outlets
(thereby giving Target audience more options)3. Expansion of TV channels, needing more
material for airing (events coverage etc)
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Role of Sponsorship in Events Management
Events Seek:• Financial Investment• -In-kind services• -Marketing and media
expertise• -Event brand
ehancement• -Product or service
offers for the event goers
Sponsors Seek:• Increased brand
awareness• -Brand image
enhancement• -Product trial / service
exposure• -Sales or hospitality
opportunity• -Market interactivity
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Role of Sponsorship in Events Management
Stages in developing Event Sponsorship Strategy• Building Information on the Audience of the event• Building a list of potential sponsors who target
audience matches (or simulates) the above audience OR who would intend to communicate to the above audience.
• Approaching sponsor (preparation of Sponsorship proposals, meeting, follow-ups, closing)
• Developing a well-constructed action plan to service the sponsor
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Role of Sponsorship in Events Management
Your Sponsorship Package can include following• Event Détails (description, objectives, location, venue,
staffing, dates, timings, deadlines, evaluation plan)• Financial Details (total expenses and details, other sponsors)• Target Audience (numbers, profile, other basic demographic
and psychographic info)• Publicity (Press, etc)• History of the event (if any)• Future of the event (Vision)• Submission and Assessment criteria for sponsors
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Role of Sponsorship in Events Management
Managing and Servicing Sponsors• Communication (commitment and trust)• Management (Action plans to service
Sponsors)
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The Cycle of Give and Take
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The Cycle of Give and Take
• People Give to People• Fundraising is not about money, its about the
work or the need that will have substantial impact ; money is how we make it happen
• Takers have to be givers first!• Friend-raising comes before Fund-raising• Your appeal should be appealing!• Background Info about potential donor or
fundraiser is essential
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Sponsorship Proposal Development
• Develop a proposal (letter) to your potential donor for the recreational evening that you University is planning to organize for its students in the next 3 months