Fundraising on facebook
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Transcript of Fundraising on facebook
Fundraising on Facebook
89% Non Profits have significant
presence in facebook
Social fundraising facts
13.27% of final donations came directly though social media. And that doesn’t even include email.
Social media is responsible for 345% more of final donations when compared to organic searchFacebook plays the biggest role in donations,
raising 95.85% of donations from all social media.
Over $250M* raised through Facebook
$250Millions
* Estimate based on analysis
Social fundraising facts
Popular fundraising apps in FacebookProcessing Fees
4.75%5% 7.5%
2.9 %
2%+$0.40
Fundrazr*
Donate App*
Razoo FirstgivingCauses* Integrated with PayPal
Processing fees for a $100 transaction
$ 7.50
$ 4.75
$ 2.90
$ 5.00
$ 0.40
Firstgiving
Causes
Razoo
Donate App*
$ 2.40$ 2.00
Fundrazr*
* Integrated with PayPal
“We are consistently impressed by the cause-focused organizations using Facebook to drive awareness and action around society’s most pressing problems. With a community of 1 billion people on Facebook, every local cause can become a global one — and every global cause can turn into a personal movement.”
Libby Leffler Strategic Partner manager @ Facebook
Make it easy to donate
SIMPLICITY BOOSTS
PARTICIPATION
A simple and easy to use interface will make it easy for the participants to donate
These apps provide easy to donate interfaces. Leverage them
fundrazr.com
fb.com/donateapp
causes.com
firstgiving.com
razoo.com
Our recommendation fb.com/donateapp
On the morning of 6/30/2011 Josh Fell off a ladder and severely injured his brain and spine. The events of that day paved a rough path into their future – Heather (wife), Taylor daughter and others, that will be ficancially and emotionally challenging
http://www.facebook.com/MiraclesForJosh
Joshua Lesniewski.Democratized fundraising
Success Stories
$20,000 raised
using Donate App
"We've raised $20,000 from our Facebook page to support Josh and his family in his recovery. Thank you to the generous people of Shreveport, LA and all our Facebook fans who have helped us. Without our Facebook page and app, we would have never been able to raise this money"