On line fundraising
Transcript of On line fundraising
ON-LINE FUNDRAISING
WE WILL COVER:Get your message out
Get people interested
Get people involved
Keep people interested and involved
ON- LINE
ICEBREAKER
X-MAS MEAL FOR VOLUNTEERS
CONSIDER
Who for?
How much?
When?
Where?
Why?
= A CAMPAIGN
7 PILLARS OF GREAT FUNDRAISING
1. Leadership2. Unity3. Investment4. Donors5. Communication6. Inspiration & Motivation7. Telling the World
STEP 1Getting your message out
http://www.charitywater.org/
HOW CAN YOU REACH YOUR DONORS ON-LINE?
Intriguing
Shock
Fun
Famous
Personal
TOOLKIT
EXERCISE
COFFEE
STEP 2Getting people interested
Tell a story“girl effect”
https://www.youtube.com/watch?v=1e8xgF0JtVg
SNOWDON
EXERCISE
STEP 3Get people involved
70’s
2015
CROWDFUNDINGhttps://www.indiegogo.com/projects/simon-s-cat-in-off-to-the-vet#/story
EXERCISE
TOOLKIT
STEP 4Keep people interested & involved
SUGGESTIONS• Mailing lists• Newsletter/ E-updates• Blog• Pictures & videos **• Website – success stories
HOW OTHERS DID IT• http://
www.macmillan.org.uk/Aboutus/HowWeRaiseAndSpendOurMoney/RaiseAndSpend.aspx
• http://jackdrawsanything.com/
• http://www.bbc.co.uk/news/uk-scotland-edinburgh-east-fife-15620236
• https://www.concern.net/en/about/how-charity-donations-are-spent
EXERCISE
FOOD FOR THOUGHT...
https://www.youtube.com/watch?v=_Zs7mSHrDKA
FEEDBACK AND QUESTIONS
WORTH WATCHINGYouTube
• https://www.youtube.com/watch?v=oeAUQslfFP4