From Principles to Practice: Strategies & Applications - NRPA Brand+Aid Marketing Institute 2014
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MARKETING FROM PRINCIPLES TO PRACTICE RYAN HEGRENESS @HEGRENESS MARKETING & ENTERPRISE DEVELOPMENT MANAGER CITY OF ARLINGTON PARKS & RECREATION DEPARTMENT BRANDON HUETHER @HUETHERDESIGN MARKETING AND COMMUNICATIONS COORDINATOR CITY OF GRAND PRAIRIE PARKS, ARTS & RECREATION
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From Principles to Practice: Strategies and Applications to Take Your Marketing to the Next Level. Presented at the 2014 NRPA Brand+Aid Marketing Institute at the Charlotte Convention Center on October 13, 2014 by Ryan Hegreness (Arlington) and Brandon Huether (Grand Prairie)
Transcript of From Principles to Practice: Strategies & Applications - NRPA Brand+Aid Marketing Institute 2014
MARKETINGFROM PRINCIPLES TO PRACTICERYAN HEGRENESS @HEGRENESS MARKETING & ENTERPRISE DEVELOPMENT MANAGERCITY OF ARLINGTON PARKS & RECREATION DEPARTMENT
BRANDON HUETHER @HUETHERDESIGNMARKETING AND COMMUNICATIONS COORDINATORCITY OF GRAND PRAIRIE PARKS, ARTS & RECREATION
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$
$
ADVERTISING
MAGAZINE ADS$
BRANDED RADIO$
FACEBOOK TARGETED ADS$
FACEBOOK TARGETED ADS$
FACEBOOK TARGETED ADS$
FACEBOOK TARGETED ADS$
TWITTER ADVERTISING$
TWITTER ADVERTISING$
TWITTER ADVERTISING$
TWITTER ADVERTISING$
TWITTER ADVERTISING$
SEARCH ADVERTISING$
SEARCH ADVERTISING$
SEARCH ADVERTISING$
YOUTUBE ADVERTISING$
YOUTUBE ADVERTISING$
YOUTUBE ADVERTISING$
PUBLISHING
BROCHURE DESIGN$
CONTENT / WEBSITE$
MOM BLOGGERS$
GOOGLE BUSINESS VIEW$
EMAIL / MARKETING AUTOMATION$
PHOTO APPS & EDITING$
PHOTO ORGANIZATION & SHARING$
ACTIVITY SHEETS $
ENGAGING
FACEBOOK$
TWITTER$
PROMOTING
$
PROMO APPS / SOCIAL MEDIA APPS
PROMOTION INTEGRATION
GROUPON / LIVING SOCIAL
LISTENING
SURVEYS$
SOCIAL LISTENING$
REVIEW WEBSITES$
GOOGLE ALERTS$
MEASURING
COMMUNITY SURVEYS$
FB INSIGHTS$
TWITTER ANALYTICS$
COMMUNITY ANALYST$
EVOLVING
SPONSORSHIPS / MEDIA KIT$
MARKETING MODEL$
MARKETING PLAN$
LUNCH & LEARN$
BRAND+AID CONFERENCe
CONCLUSION
QUESTIONS?
