Brand Aid: Waterstones

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Anneshia | Ben | Ellora | Martyna | Pedro | Rosie

Transcript of Brand Aid: Waterstones

Page 1: Brand Aid: Waterstones

Anneshia | Ben | Ellora | Martyna | Pedro | Rosie

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CONTENTS1. Threats

2. SWOT

3. PESTLE

4. In-store visits

5. What people want

6. Online vs. in-store

7. Interviews

8. Insight

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online retailers

illegalsharing

e-readers convenienceshoppers

THREATS

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S WO T

experience unreachable

events online rivals

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Proposal from PESTLE analysis

evolving ways of consuming rights

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In-store visits

Sourced from Survey Monkey 70 respondents

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Customer needs

Sourced from Survey Monkey 70 respondents

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Online vs. in-store

Sourced from Survey Monkey 70 respondents

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In-depth interviews

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unique bookshop experience